EMARKETER asked marketing leaders, including Microsoft Advertisings’ Amanda Richman, vice president of global media sales, what they considered were the biggest changes over the last 25 years and where they see the industry in 2050. "We are on the brink of achieving hyper-personalization, finally delivering the right message to the right person at the right time and in the right context at scale. This industry transformation won't take 25 years—it could be more like 25 months, at this pace." 📖 Full read here: https://lnkd.in/e_szkkJv
About us
Connect with people at the right moments across work and life, reaching audiences who are ready to engage and purchase online. With Microsoft Advertising, build smarter customer journeys using rich audience intelligence and open solutions that help you improve campaign performance. Follow ➡ #MSFTAds for official Microsoft Advertising updates • Digital Advertising • Marketing with Purpose • Audience Targeting • Strategic Trends and Insights. 📣 Official Microsoft Advertising blog → https://MicrosoftAdvertising.com/blog 👥 Sign up to Microsoft Advertising blog Newsletter → https://about.ads.microsoft.com/en-gb/blog/microsoft-advertising-newsletter-sign-up 📘 Microsoft Advertising Learning Lab → https://learninglab.about.ads.microsoft.com
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Specialties
- search engine marketing, digital marketing, search engine advertising, search advertising, mobile advertising, PPC, pay per click advertising, advertising, big data, Artificial Intelligence, AI, analytics, Advertising Technology, Ad Tech, Marketing Technology, Martech, digital advertising, online marketing, and online advertising
Updates
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#CES2025 is nearly here, who’s ready? 🙋 Join MJ DePalma, Head of Inclusive Business Impact and Sustainability, Microsoft Advertising, for a discussion on how we can shape a more inclusive future through #tech innovation with speakers from Mastercard, Panasonic, and Omnicom. Learn more about the event next week: https://lnkd.in/e_6s-WPi
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Don’t forget about these recently added #Copilot features. 👇 Learn how our new Performance Snapshot and Diagnostics capabilities can help strengthen your audience engagement: https://lnkd.in/eHNBJRWB
Transforming audience engagement with generative AI
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It’s been quite the eventful year! 🎉 In 2024, we showed out big at #CES, #CannesLions, DMEXCO - Digital Marketing Expo & Conference, #Accelerate and our #PartnerAwards2024. Thank you to our employees, partners and stakeholders for making this year so special—here’s to another year of growth, collaboration and meaningful impact!
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Data shows that the best place to engage holiday shoppers is online; and there's definitely still time for that! Discover how Performance Max and Merchant Promotions can improve your ROI and make the most of this Holiday season: https://lnkd.in/dGvSAAFp #MSAHoliday
Unwrap growth: your final holiday season checklist
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And that’s a wrap from us at Microsoft Advertising for 2024 down under! A huge thank you to all our APAC partners for celebrating a year of innovation and partnerships with us in style! Full list of winners here: https://lnkd.in/eDSVxvwE Up next: we’ll be announcing the Microsoft Advertising Global Partner Awards winners very soon so stay tuned for more exciting times ahead! #PartnerAwards2024
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We're ringing in the new year at #CES2025. Attending this year? Reach out to your contact at #MicrosoftAdvertising to set up a meeting. We can't wait to connect with you in person!
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Interested in elevating your advertising strategy with Microsoft Advertising??? 1. Connect with high-intent audiences using advanced targeting and seamless deal buying. 2. Achieve significant growth and reach your campaign goals effortlessly through your DSP or direct partnership. Discover more about customizing your approach here: https://lnkd.in/epGy682J
Unlocking the power of Microsoft Properties through your preferred buying path
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We're continuing the celebration over here! A huge congrats again to all the winners from our #PartnerAwards2024 in Beurs van Berlage, Amsterdam. We’re so proud to recognize the exceptional work of our partners in person this year. Diginius Omnicom Media Group UK GroupM SOWESPOKE AG Assembly Global 11880.com Labelium Accenture Mediaplus Group Publicis Groupe Fosby EPROFESSIONAL GmbH