DEMAND Community reposted this
During my talk in the DEMAND Community about SEO + LinkedIn ads, of course, AI came into the conversation. You can hear what I had to say on that topic when the recording is out tomorrow, but it's interesting to see the SEO technology space adapt to this change too. I saw Aleyda Solís include ZipTie.dev's tool in one of her blogs and checked it out... Very cool. It's basically a way to see which of your target keywords now have an AI overview in the search result, and if you have a link within the overview - enabling you to predict the impact that AI snippets might have on website traffic. Given AI searches seem to appear for some people and not others for particular terms, I'm not sure how accurate it is. But interesting the see the direction things are going in. This type of impact assessment is something marketers are going to need to start thinking about very soon.