Bye bye 2021... Hellloooo 2022 ! My personal year in 10 Statistics & Milestones

Wow... another year just flew by. Despite living in this "new COVID world", I feel grateful & lucky to have had one of my best years both at personal & professional levels. I hope that yours was too... and that 2022 is equally a promising year to look forward to !

I wish you all a great/better/amazing next 12 months: May all your projects, dreams, vision, goals, KPIs, plans & campaigns come to fruition with fun and impact !

Health remains a top priority of course, so take extra good care of yourself, contacts & loved ones...We only have ONE life, body, mind & soul - Nurture it every day.

My yearly theme: GROWING

Like each year, on top of my daily routine upgrade, I like to choose ONE THEME to focus on instead of those rather useless resolutions. In previous years, my core themes have been about ENERGY, BALANCE, FOCUS.

While these "values" remain essential in my life, along with ESSENTIALISM, I choose one word for 2022: "GROWING" as (1) it encompasses those previous themes as growth enablers, (2) it is an action- and habit-oriented verb instead of, simply, "Growth" and (3) GROWING is very relatable to what is for me the meaning of life, applied both to personal & career elements.

GROWING = Impact, results, self-growth, revenue & customers growth, team growth, mental growth, developing through mindset, relationships, health habits, lifestyle, vulnerability, constant learnings, habits, routines, mindfulness and introspection.

2021 in 10 Data & Milestones

Meanwhile, since I love data, analytics and dashboards, allow me to share a somewhat lighter post to end 2021 with few more personal statistics & events from my own year, in no particular order.

These are NOT to show off by the way as none mean perfection, as I am still on my own GROWING journey...but hopefully you can learn and be inspired by some of these at least.

As relationships are also key for health & happiness:

Dear 13k connections, I hope that we will get a chance to meet, talk, brainstorm and have fun somewhere, some time in 2022 - I plan to travel again and live my dual South-North Europe lifestyle and digital, freelance life to the max with a very growth-focused, exciting role & company starting in Feb - More news soon ;)

Here you go then, a selection of 10 from my personal data & highlights for 2021:

1- Well, a key milestone: my partner Annemarie & I will celebrate next Oct/Nov (hopefully in Japan) 30 years of love, support, care, respect, experiences, ups & downs and most importantly my best partner(ship) ever ;)

2- Despite all those crazy travel rules, I could spend & work nearly 200 days abroad as Digital Nomad, not the least thanks my very cool eCommerce client cleverbridge (Gracias Thomas Rosendahl & co). Hello Passenger Locator Forms. Thanks AirBnB, Ryanair & Brussels Airlines ;)

3- My team & I generated 346 SALs (Sales Accepted Leads) through our ABM & Demand Generation activities... of course Pipeline Opportunities and Revenue is what REALLY matters, the learnings and story go on there, especially when facing complex, 12m-long Enterprise buyer journeys...

4- As a "KPI nerd", of course I track my health & activities 24/7 through the mighty WHOOP and Apple Watch 6... including the important Strain and Recovery (HRV-led) metrics. Nearly 17 (out of 20) and 46% average respectively ain't exactly super, Ouch, so room to improve there. Hello Sleep routine, Yoga & Meditation ;)

5- On that note, I am quite pleased to report yet another energy-filled year and personal focus on biohacking, Paleo eating, sports & fitness with 87 mins daily average exercise (walking does count, hey;) No wonder my strain was so high, Ooops...

6- Average steps daily followed through too despite all those long screen-sitting days..., just over the recommended benchmark, Yeesssss

7- Back to business: 2021 was another topper like 2020, mainly thanks for great client(s) and also due to my focus on SaaS, Tech and eCommerce with over 220 billed out of 254 working days. A 87% utilization rate would make even my dear old Accenture friends proud surely ;)

8- Recently I have been asked to contribute more & more to a few influencers' B2B Marketing channels - one of the latest being Paul Denham's very interesting Podcast series "B2B Uncovered" (see post)

... with also articles on B2B Trends, Challenges and Opportunities, such as:

• Richard Hadler's forthcoming book "The Bottom Line"
• Mediaforta's "Vision from 22 Marketers for 2022" (DM me to get mine in PDF please;) and Webinar "From Social Selling to ABM: 10 High-Performance B2B Social Media Tactics to Grow Revenue"

9- Sustaining your top level most days also requires discipline and routine... I nearly forgot my other ENERGY fuel through "Precision Nutrition" (btw I am training to also be a personal coach in that field when I find time & energy) and body composition - Quite proud to report, for a 50+, a healthy trend on Weight, Body Fat % and, through tracking my food for 9+ months on MyFitnessPal a decent average proteins and calories intake - sorry, "Biohacker Nerd" alert again ;)

10 - Finally, I just want to land softly sharing one of my many videos - actually shot right before the March 2020 COVID hit - to recap how grateful I am to have colleagues, clients, friends, my partner Annemarie for all those opportunities to grow, learn, energize, balance it all...

Nearly two years later that video reminds me that life, with its ups & downs, is indeed a journey, cycle, ride requiring consistent BALANCE, ENERGY, FOCUS to keep GROWING your team, your business, your mind, yourself in a resilient & sustainable way.

-> Dear LinkedIn 13k network, I wish you all again the very best for a healthy, fun, exciting, growth-filled, successful 2022 !

Phil(ippe)

Check me out on ruttens.com

PS - To inspire you on the all-important data visualization topic, make sure to check out this cool site, e.g. their Top 21 Visualizations of 2021