Over investing in #martech? Under investing in people? That's what Philippe Ruttens, B2B Revenue Marketeer & Fractional CMO witnesses in too many organisations. #RevOps is the topic of my latest #B2BUncovered podcast episode with Philippe. Another acronym! What is RevOps you might ask? Or better still, how do we get our organisation all rowing in the same direction around a business function that aims to maximise an organisation's revenue potential? 🎧 Tune in to B2B Uncovered's 6th episode and learn why an over reliance on tech and misalignment between internal stakeholders is just one of many challenges that need addressing. 👉 Check out the full episode on Spotify, Apple Podcasts or in the link in the first comment below 👇 #b2bmarketing. ResearchHQ
FYI & agree Simon Daniels Joel Harrison Richard Hadler David Rowlands hopefully?
Thanks a lot Paul Denham for your great podcast series and our one-hour chat, loads to cover in RevOps and B2B Marketing anno 2022 - challenging questions, hopefully a few interesting answers here & there ;) FYI too Steven Schroeyens Stephen Bender Stephen Smith CMktr Dr. Thomas Rosendahl Lennard Hulsbos Damien Sweeney Andrei Zinkevich
🎧 Full episode https://podcast.b2buncovered.com/1883970/9754305
📈 B2B Fractional CMO, Marketing Head & Coach, Board Advisor: GTM / RevOps / ABX / ROI / Demand Management / Marketing Growth
3y... actually our chat reminded me about another interview https://www.b2bmarketing.net/en-gb/resources/articles/how-stay-fit-your-tech-stack for the great B2B Marketing, glad to see I remain consistent too;) One of my recommendations then: " My 3 three pillars for aligning martech and salestech People: This is the main aspect but is usually missing. Make sure you’re communicating with both sales and marketing over language, common goals and any changing behaviours. Process: Make sure you have a complete assessment of where you want to be and the priorities and targets for both marketing and sales. Strategy: Once you’ve assessed your process, you can create a roadmap towards an optimal digital marketing operation. You’ll then want to compile data and insights for your martech. "