AMP’s Post

Making waves today as our team launches a new feature to help eCom brands maximize ad spend on Meta, Google and TikTok with Attribution (just in time for Holiday season). Now digital marketers can see performance channels metrics in one place, in the Lifetimely App, and make fast optimizations on ad campaigns and budgets by channel. No spreadsheets, no jumping between ad platforms, no code, no nasty end of month reporting surprises. Proud day, a huge effort from all involved 🚀 #shopify #singlesday #blackfriday

Ever wondered why some DTC brands get stuck with warehouses full of unsold products? The answer is simple: they skipped testing. Here’s how to avoid that trap: 1. Set Up Testing Infrastructure Create a Shopify store ($29/month). Install Google Analytics (free) and Meta Pixel. Set up conversion tracking. 2. Build a Test Product Page Write compelling product copy. Use AI-generated product mockups. Add a 'Pre-Order' option for early feedback. 3. Run Low-Budget Ads Budget: $50/day per audience. Platform split: 70% Meta, 30% TikTok. Test for 3–5 days. 4. Track These Metrics Cost Per Lead (CPL). Customer Acquisition Cost (CAC). Add-to-cart and bounce rates. 5. Make Your Move Strong results? Scale. Mixed results? Optimize and retest. Poor performance? Pivot fast. Key Takeaway Test multiple products for under $1,000 ad spend. No more guessing. No more unsold inventory. Test first, scale second. PS: Struggling to test effectively? Shoot me a DM—I’ll help you get started.

What’s fueling AppLovin’s rapid rise in eCommerce? 🤔 Our data scientist, Enia Xhakaj, PhD unpacked the numbers, and the findings are eye-opening: 1. Last-click isn’t cutting it: A staggering 80% of responses misattribute AppLovin-driven conversions to channels like Facebook and Google. It's time to rethink measurement. 2. Language matters: Consumers identify AppLovin as "Game ad" or "Mobile game"—adding these options to your HDYHAU survey ensures you’re capturing the channel accurately. 3. Device distribution remains a hurdle: 71% of responses come from mobile, but the cross-device challenge persists, reminding us there’s no easy fix for attribution yet. 💡 This is more than a channel—it’s a shift in how we think about acquisition. Is AppLovin playing a role in your customer acquisition strategy yet? Read the full story here:

When you’re about to hit your stretch targets. 🙌 “Such fantastic results!! I think I’m also going to hit my forecast for this month which I thought the numbers were bonkers.” Today I had this message from my client who is running ads across Meta and Google. This is our 3rd full year working together and 3rd Q4. The numbers for this month so far (not hit peak Black Friday yet, so more to come): Meta: £64K sales from £5K adspend - Average ROAS 13 Google: £56.4K sales from £4.5K adspend Average ROAS 12.4 These returns are comparable with last year, even though we were working with half the ad budget, proving that the sales have scaled sustainably & profitably. This is a product with a relatively low AOV, £30, but a fantastic offer and a great store conversion rate 5-7% The secret? There isn’t one. It’s about implementing a strategy and creative system and leaving no stone unturned to uncover opportunities for your sales, year-round. What would results like these mean for your business? Looking to work with a growth partner for your Shopify store in 2025? Send me a message and let’s chat. 👋 hashtag #EcommerceGrowth #MetaAds #DigitalMarketing

When you’re about to hit your stretch targets. 🙌 “Such fantastic results!! I think I’m also going to hit my forecast for this month which I thought the numbers were bonkers.” Today I had this message from my client who is running ads across Meta and Google. This is our 3rd full year working together and 3rd Q4. The numbers for this month so far (not hit peak Black Friday yet, so more to come): Meta: £64K sales from £5K adspend - Average ROAS 13  Google: £56.4K sales from £4.5K adspend Average ROAS 12.4 These returns are comparable with last year, even though we were working with half the ad budget, proving that the sales have scaled sustainably & profitably. This is a product with a relatively low AOV, £30, but a fantastic offer and a great store conversion rate 5-7% The secret? There isn’t one. It’s about implementing a strategy and creative system and leaving no stone unturned to uncover opportunities for your sales, year-round. What would results like these mean for your business? Looking to work with a growth partner for your Shopify store in 2025? Send me a message and let’s chat. 👋 #EcommerceGrowth #MetaAds #DigitalMarketing

Consumer behaviour during a recession. (how to grow a brand in Q4) We hear fear-mongering headlines about market crashes every day. How does it affect online business? → Facebook conversion rates drop → People spend less (AOV drop) → Canceled subscriptions Why? 90% of DTC e-commerce brands rely on Meta to acquire customers. Meta ads work in a bidding auction principle. It means that it's a living organism dependent on user behaviour. It's simple, really. When people feel insecure, unsure or anxious, they don't buy. As a result, brands need more: → Value proposition. → Pain agitation. → Social proof. Non-essential goods that don't solve a harsh pain point suffer the most. While CPG brands tend to be more stable. In the past 5 years, I spent over $30M on ads. Here is what I do when the economy is down. → Test more creative volume and kill tests quicker. → Explore new angles to find the hungry crowd. → Go lean and focus on backend efficiency. ↓ ↓ ↓ How do you feel about the upcoming BFCM period? P.S. If you feel lost on how to maximize your Q4, we can help. Do you want to be our next case study? DM me: "BFCM" if you are a DTC e-commerce owner doing $50K/month+.

If your sales process is longer than 7 days, don't media buy with data inside of Meta only. Meta's tracks conversion for 7 days. (Note: there are more advanced ways to send offline conversions but the average ecommerce brand doesn't send data this way.) I spoke to a brand today generating a million a month in revenue, committed to 3x-ing their revenue but said they couldn't make decisions because ROAS would go down. It's less about what's happening with ROAS in platform alone and more about the full picture. The full picture for new customer acquisition for him includes: 1. Geographies they're advertising in (ROAS is different per market) 2. Definition of the lowest affordable CPA / ROAS on new customers (in platform and business wide) 3. Definition of new customer volume required to triple revenue 4. Definition of new customer AOV 5. Spend required to hit volume targets 6. Target LTV lifts in 90 day cohorts This is a snapshot of the initial metrics that must be defined to align strategy to execution. Right now, it's more execution without strategy. He was honest and said "I don't know the problem so I don't know how to solve it". Let the games begin! _____________________________ ♻️ Sharing is caring - will appreciate a repost, so more people can scale businesses faster. And follow Nehal Kazim for more content like this!

If you haven't implemented or tested a post purchase survey, what's holding you back? Most brands fail with measurement due to lack of ACTION. You can only stare at the data for so long. This is why I like post purchase surveys - the output is incredibly simple and often creates a clear catalyst for action i.e. running a lift test, running a scale test, killing a channel, revisiting your models etc. It's touted frequently by others in the space, but the most successful brands we work with run the most experiments. The connection is quite obvious. Should you build your entire marketing plan around your post purchase results? No, absolutely not. Should you still run lift studies and media mix models? Yes, and often. Progress over perfection. Especially in this increasingly competitive environment. TikTok now has a direct PPS integration with Shopify and their Ads Manager meaning the reporting is all automated.

This month is a big win for one of my clients! They’ve crossed 𝟔𝐌+ 𝐍𝐞𝐭 𝐒𝐚𝐥𝐞𝐬 on Shopify in just the first 𝟏𝟎 𝐝𝐚𝐲𝐬🚀. It’s been exciting to see the hard work pay off, from tweaking their Meta ads to refining the strategy for scaling. This kind of growth doesn’t happen overnight—it combines deep market understanding, constant optimization, and a lot of patience. We doubled down on what worked, pushed the right offers at the right time, and made sure the customer experience was top-notch every step of the way. There’s still plenty of room to grow, and I’m excited to see how far we can take this. Onward and upward! #shopify #ecommercegrowth #realresults #metaads #scalingup #onlinesuccess #clientwin #digitalmarketin

🚀Exciting News Alert!🚀 Google is stepping up its game! 💥 The tech giant is expanding its Performance Max to online marketplaces. This move is a game-changer, opening up a world of new possibilities for businesses and marketers alike. 🌐 Performance Max is designed to help businesses reach their advertising goals across all Google's platforms. With this expansion, you can now extend your reach beyond search and display, tapping into the vast online marketplace audience. 🎯 Imagine the potential growth for your business! 📈 Get ready to harness the power of Google's machine learning to optimize your campaigns, and reach your ideal customers right where they are. Stay tuned for more updates on this major development. Let's embrace this opportunity and push our digital marketing strategies to the next level! 💪 #Google #PerformanceMax #OnlineMarketplaces #DigitalMarketing #BusinessGrowth #MarketingStrategy