Nehal Kazim’s Post

Do you leverage surveys to gain a deeper understanding of which platforms are effectively driving customer acquisition for your brand? I've recently incorporated post-purchase polls to understand where customers found out about our brand. The insights have been extremely valuable. By utilising the right tools you can craft targeted questions, differentiate between new and returning customers, and even add follow-up queries to get more granular insights. Additionally, you can automate incentives and vouchers and trigger further polls through emails or specific actions like cart abandonment. This then allows you to formulate hypotheses on what incrementality tests to run, or test increasing the spend on the channels identified by the survey, then monitor the incremental revenue impact. In a recent case study, more than 50% of the conversions on Meta were view-through, making it hard to scale efficiently. After analysing two months of poll data (note: we had A LOT of data), it became evident that most new customers were engaging with us first on Ads served on Instagram, then researching the product on Google before making a purchase. With this insight we adjusted our approach and did a rapid test ramping up Meta aggressively, resulting in an almost immediate uplift and an increase in monthly revenue.

🚀HUGE news: Attribution is now on Lifetimely 🚀 Most known, trusted and loved for accurate Lifetime Value (LTV) reporting, Customer Behavior and Retention, Lifetimely by AMP now provides full funnel tracking with the launch of Attribution! Analyze your paid media channel performance in one place! Dashboard: See total spend, revenue, CAC and ROAS by channel  Anomaly detection: Track trends, spot spikes and dips in spend and performance  Campaign drill down: Identify exactly which channel and campaign drove the anomaly The launch of this offering marks a major step in our goal to provide Shopify merchants with all the metrics that matter to make profitable business decisions, under one roof! So if you’re a merchant, wrestling with the rising Customer Acquisition Costs on Meta, Google and Tik Tok and trying to understand which channel is performing better, if you’re crunching numbers in spreadsheets or jumping between platforms… this one is especially for you!) The Lifetimely team is ramping up to some big, juicy, powerful feature releases for attribution, coming very soon. Watch this space. Learn more about Attribution: https://lnkd.in/gPAVUy7K

To brands who want to scale - but can’t. You need to spend more on new customer acquisition. Let’s say you’re getting 5x ROAS till now at 50 lakhs revenue /month. You want to scale above 1CR. If you’re still expecting the same ROAS, you’re a daydreamer. Unpractical. Because getting more & more customers at the same cost isn’t going to last forever. After a point, to get new customers in your cart…you’ve to be willing to spend more. For example, if your AOV is 200 INR. And you only want to spend 10% of your AOV on acquiring customers. You have a 20 INR high cap budget to acquire new customers. That’s too low, especially when: 1. You’re targeting fresh customers 2. The competitor is ready to pay more to Meta. What you can do is - broaden your spending range. While scaling… You must know your break-even point. Let’s say your BEP is 50 INR. And even if you’re getting new customers at 50 INR. Now you’ve 50 INR high cap budget to acquire new customers. You’ve more chances to grow quickly. You can resell, upsell, re-market them to be profitable. This approach gets you a bigger bank to attract a broader market. Quickly. Practically. . . . . . . . P.S. Planning to scale your revenue over the moon in Q3? Let's chat! . . . . . #ecommerceagency #ecommerceads #metaads #fbads

🔥 𝗟𝗮𝘀𝘁 𝗖𝗮𝗹𝗹! 𝗝𝗼𝗶𝗻 𝗨𝘀 𝗮𝘁 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗲𝗲𝘁𝘂𝗽 #𝟳 𝗶𝗻 𝟭 𝗛𝗼𝘂𝗿!⏳ Get ready to uncover the true potential of Meta ads and learn how to turn them into a growth engine for your business. 💡 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗠𝗲𝘁𝗮’𝘀 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲𝗹𝘆, 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝗳𝗶𝘁𝘀 𝗯𝗲𝘀𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗳𝘂𝗻𝗻𝗲𝗹, 𝗮𝗻𝗱 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗶𝘁’𝘀 𝗮 𝗴𝗿𝗼𝘄𝘁𝗵 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗼𝗿 𝗮 𝗯𝘂𝗱𝗴𝗲𝘁 𝗴𝘂𝘇𝘇𝗹𝗲𝗿. Gain 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹-𝗹𝗶𝗳𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 to tackle common challenges and make data-driven decisions that scale your campaigns with confidence. 🚀 🗓️ 𝗗𝗮𝘁𝗲: Today at 10 A.M. CET 📍 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Online Event ✏️ 𝗦𝗶𝗴𝗻 𝘂𝗽 𝗳𝗼𝗿 𝗘𝗚𝗠: https://lnkd.in/dXKb7tfr >> Follow Sublime Analytics Platform to learn more about D2C and e-commerce growth. #Meta #Ecommerce #BusinessGrowth

"We need better attribution." This keeps coming up... Here's the truth about measuring success... 👇 Stop chasing perfect attribution. It doesn't exist. Here's what actually matters... Channel metrics are directional: -Meta platform metrics -Google analytics -Email performance -SMS engagement -Site behavior Business metrics are truth: -Marketing efficiency ratio -Contribution margin -Blended ROAS -Overall profitability -Cash flow The smart approach: -Use channel data as signals. -Watch for patterns. -Test and measure incrementally. -Focus on total business health. -Make decisions on profit, not platform metrics. Perfect attribution is a myth. Focus on business metrics that matter. This is exactly how we help brands measure real growth, not vanity metrics. What metrics drive your decisions? #dtc #shopify #ecommerce

Want a behind-the-scenes look at how we scale brands just like yours? Drop your URL below, and I’ll share 2-3 growth moves you could implement today. At SAMA Labs, we specialize in uncovering the untapped opportunities most brands overlook. We implement and scale these opportunities using real business insights, not just what the Meta dashboard says. Just like one new client whose email/sms channel was not contributing to the topline at all, we unlocked 40% of their revenue through reworked flows, cleaning up segments, and better campaign creatives. What about the Shopify brand? We helped 3X their return on ad spend by refining their customer acquisition strategy with just a few simple tweaks. This isn’t a sales pitch—it’s a real-time analysis of how we identify growth opportunities for every brand we work with. Let’s dive into your business and find those wins. Drop your link below.

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐢𝐟 𝟖𝟎% 𝐨𝐟 𝐬𝐢𝐭𝐞 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐚𝐫𝐞 𝐡𝐢𝐝𝐝𝐞𝐧 𝐛𝐮𝐭 𝐢𝐧𝐬𝐭𝐚𝐧𝐭𝐥𝐲 𝐛𝐞𝐜𝐨𝐦𝐞 𝐥𝐞𝐚𝐝𝐬.. ❌  No data ❌  No insights ✔️ Just a sudden sales spike Sounds great… ...until you realize that for brands focused on sustainable growth, this approach misses the mark. True, long-term success means understanding the entire customer journey. Here’s why: 1️. 𝐂𝐚𝐩𝐭𝐮𝐫𝐞 𝐏𝐫𝐞-𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 ↳Engaging customers before they leave can make a big impact: - Abandoned cart reminders can recover up to 15% of lost sales,  - Personalized recommendations can increase by 3x purchase chances. → It requires more data than just a conversion through your buyer’s touchpoints. These interactions build interest and keep customers coming back. 2️. 𝐒𝐩𝐨𝐭 𝐊𝐞𝐲 𝐃𝐫𝐨𝐩-𝐎𝐟𝐟 𝐏𝐨𝐢𝐧𝐭𝐬 ↳Single purchase event is not the whole story, what is reality:  About 70% of shoppers abandon carts, often due to confusing navigation or lack of information. → By tracking each step, you can identify where people drop off, and fixing these points could recover lost leads. 3️. 𝐒𝐞𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐏𝐚𝐭𝐡 𝐭𝐨 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 ↳Every sale is built on multiple touchpoints - email, social media, site visits. On average, buyers interact with a brand 7 times before buying. Without tracking each touchpoint, it’s hard to know what drives conversions. → A complete view of the CJ helps focus resources on the channels and strategies that work best. If you're an eCommerce brand struggling to understand your buyers, stop guessing - start mapping the journey and let data guide your growth! #ecommerce #shopify #shopifyplus #adtracking #advertising #multipletouchattribution #customerjourney #googleads #facebookads #tiktokads #omnichannelmarketing #nestads #nestscale

In this day and age, it feels a bit juvenile to debate which platform is "best" for customer acquisition. Sure, I’m a big fan of Meta and Google but platforms like TikTok deliver impressive results for our clients as well The truth? Each platform shines when working simultaneously At the end of the day, As Marissa Rodriguez put the other day, there are only three things that actually matters in driving revenue for your eCommerce brand: 1️⃣ Clicks – getting people to visit your site from ads and emails 2️⃣ Email Sign-Ups – building your customer list 3️⃣ Purchases – conversions that directly impact your bottom line If you're under $5–10M, anything else is just vanity metrics Whatever channels work for you, go all in on them

When you’re about to hit your stretch targets. 🙌 “Such fantastic results!! I think I’m also going to hit my forecast for this month which I thought the numbers were bonkers.” Today I had this message from my client who is running ads across Meta and Google. This is our 3rd full year working together and 3rd Q4. The numbers for this month so far (not hit peak Black Friday yet, so more to come): Meta: £64K sales from £5K adspend - Average ROAS 13  Google: £56.4K sales from £4.5K adspend Average ROAS 12.4 These returns are comparable with last year, even though we were working with half the ad budget, proving that the sales have scaled sustainably & profitably. This is a product with a relatively low AOV, £30, but a fantastic offer and a great store conversion rate 5-7% The secret? There isn’t one. It’s about implementing a strategy and creative system and leaving no stone unturned to uncover opportunities for your sales, year-round. What would results like these mean for your business? Looking to work with a growth partner for your Shopify store in 2025? Send me a message and let’s chat. 👋 #EcommerceGrowth #MetaAds #DigitalMarketing

Are you optimizing your campaigns for the standard purchase event? If so, you might be missing out on maximizing your revenue potential. 🚀 A recent analysis for one of our eCommerce clients revealed that acquiring a customer at a cost of $270, who only makes a purchase worth $300, isn't profitable. This happens because the Meta algorithm isn't being trained to target high AOV (Average Order Value) products. 📉 Meta recommends optimizing for conversion value rather than just conversions to boost revenue significantly. For instance, spending $12 to earn $50 results in a 317% growth! 💡 Tools like AudienceOS allow you to go beyond standard optimization. By using custom conversion events such as "Purchased above $1000," you can train the algorithm to secure higher AOV transactions. This advanced optimization leads to a higher Event Match Quality (EMQ) score, ensuring better campaign performance. 📈 Curious to learn more? Start your 1P Data Ops journey with CustomerLabs CDP today and see the difference. #Marketing #eCommerce #CustomerData #Optimization #DigitalMarketing #ROAS #MetaAdvertising