AMP’s Post

India’s gifting industry is going through a huge transformation, and it’s exciting to see! With the rise of e-commerce and the obsession with personalized gifts, the market is set to reach a massive $84 billion by 2024. 🤯 🎁 Gifting is so deeply rooted in our culture—whether it's festivals, birthdays, or just because, we love giving! 💡 But now, it's all about customized, unique gifts that feel personal and thoughtful. 💼 Corporate gifting is also booming, with companies looking to strengthen relationships in more meaningful ways. 💸 And with rising incomes, millennials and Gen Z are spending more on premium, one-of-a-kind gifts—experiences over things, right? 🎉 The idea of gift registries is also catching on (finally!) for events like weddings and baby showers. Super convenient! What are your thoughts about it ?

When was the last time you received a gift and you had that feeling of holding something that truly fits your style and feels uniquely made for you? I can’t even remember the last time I received a truly memorable gift (and no, this isn't the place to tag all my friends to complain 😄). One of my most dear friends turned 40 recently, and she is very picky. So, I know how finding the perfect gift can be a stressful task, especially when e-commerce sites don’t make the process as seamless as it should be. When you are buying products for others, you may not always know which items would be suitable. Especially if you are not close to the recipient’s age, or you don’t share the same interests, purchasing a gift can be a daunting task. For example, searching for a wine bottle when you don't drink (which isn't the case for me 🍷), or looking for a toy for a friend's baby, can present unique difficulties. Unlike B2C e-commerce or marketplaces, DTC brands often offer unique, special products that attract gift-givers seeking a personalized touch. A thoughtful gifting journey can make a world of difference, not just for gift-givers but for the brand as well. It can boost loyalty and help differentiate your brand in the crowded DTC market. ✅ Implement "Recipient" filters such as Age, Gender, or relationship-based filters (e.g., "For Her" or "For Kids") to help customers narrow their search. ✅ Highlight products that suit common gifting scenarios based on customer data or popular trends, offering a personalized touch. ✅ Allow subscribers to save their favorite items or create wishlists for each recipient profile to streamline the gift selection process. When custom gift options like custom gift messages and product wrapping are available, most stores fail to deliver an engaging gifting experience. It's easy to treat gifting as an afterthought, but in reality, a shopper's gift-giving journey begins long before they add an item to their cart—often even before landing on a product page. If you want to learn more about this I’ve been working on an article about creating a better gifting experience for DTC brands, so stay tuned 📻

Yesterday, my sister and her newborn twins faced an unnecessary challenge. Her newborn twins rely on a specific baby formula, one that has been essential for their health and happiness. But when she needed more formula, she went to store after store without finding it in stock. Without an apparent way to find where this formula was in stock, she turned to friends and family to get help finding this product within their communities. Without hesitation, her network sprang into action. Across four cities, they drove to multiple stores, called customer service lines, checked social media—eagerly looking to help out and locate this one product. When I found out about the situation, I wanted to help using our tech at StoreLocators. I quickly found the formula in stock, about 25 minutes from her home. We were all able to help out and make sure she would have a healthy supply of this essential product! Seeing how human networks look out for one another was a wholesome experience. But it also made me think: Not every parent has a support system like this. What was resolved through collective effort can feel like an impossible hurdle for others. In 2024, anyone should be able to easily find what they are looking for. This is why I’m passionate about what we're building at StoreLocators.   #CustomerExperience #ProductAvailability #StoreLocators #Omnichannel #CommunityMatters

नए साल का जश्न और मार्केटिंग का सुनहरा मौका: 31 दिसंबर का जादू Why 31st December is a Favorite Date for Marketers 31st December is not just the last day of the year – it’s a powerful marketing moment. This date holds emotional and cultural significance for people worldwide. It’s a time of reflection, celebration, and planning for a better future, making it a perfect opportunity for brands to connect with their audience on a deeper level. Here’s how companies use this date for impactful marketing: 1. End-of-Year Sales and Discounts Many brands offer “End-of-Season” or “Year-End” sales to clear their inventory and boost revenues. This taps into the consumer mindset of making the most of the year’s last deals. For example: Amazon runs New Year sales featuring discounts on gadgets, home essentials, and fashion. Flipkart promotes its clearance sale with heavy discounts to attract last-minute shoppers. 2. Promoting New Year Resolutions The New Year inspires people to set personal goals. Brands align their campaigns to support these resolutions, making them relatable. Examples include: Nike’s “Just Do It” campaigns, inspiring people to start their fitness journeys. Cult.fit offering discounted gym memberships or subscriptions to help kickstart fitness resolutions. 3. Party Essentials and Food Delivery For those hosting or attending New Year’s Eve celebrations, convenience is key. Swiggy and Zomato use NYE campaigns to promote quick and hassle-free food delivery, often with discounts for large party orders. Alcohol brands like Budweiser or Johnnie Walker launch responsible drinking campaigns with promotional tie-ins for New Year’s parties. 4. Emotional Campaigns for Reflection Brands use the reflective nature of New Year’s Eve to strike an emotional chord. Google releases its annual "Year in Search" video, summarizing the year’s biggest moments and evoking nostalgia. Insurance companies like HDFC Life remind people to secure their future while planning for the year ahead. 5. Creative Social Media Engagement Social media is flooded with #NewYear and #Goodbye2024 posts. Brands take part by creating interactive campaigns, countdowns, or asking audiences to share their own moments. Coca-Cola might encourage users to post pictures with Coke as they toast to the New Year. Fashion brands like H&M or Zara promote their “perfect NYE outfit” collections on Instagram. Why It Works 31st December works because it’s a moment of shared emotions – hope, joy, and celebration. Marketers tap into these universal feelings to create campaigns that resonate and drive action. It’s a day where people are open to spending and engaging, making it a perfect mix for impactful marketing. What’s your favorite New Year’s Eve marketing campaign? Let’s discuss! 👇

🎄 Christmas is coming—don’t stress about last-minute gifting! 🎄 We know the holiday season can be overwhelming, especially when you're hunting for the perfect gift. That's why we're here to help you cross everyone off your list—without breaking the bank or sacrificing quality! 💡 At Ring Ring, we offer refurbished electronics, stylish phone accessories, and must-have gadgets at unbeatable prices. ✨ Why shop with us? ✅ Sustainable choices with refurbished tech 🌍 ✅ One-day delivery to ensure your gifts arrive before Christmas 🎁 ✅ Available on Amazon, eBay, OnBuy, BackMarket, and TikTok Shop 📦 Whether it’s a sleek phone case, a pair of earbuds, or the latest gadgets, we’ve got something for everyone. Plus, shopping refurbished means you’re not only giving a great gift—you’re also giving back to the planet. 🌱 Don’t wait until it’s too late! Check out our store and make this holiday season stress-free and sustainable.

Wellness ⛲ in retail has gone through several changes in the last few years. In the light of body positivity and #inclusivity, retailers have to embody the ethos of everything their customers care for, if they want to be the stop-shop for wellness products. A great survey by #Suzy gives us a solid data set for many questions about wellness in retail and the respective customers. 84% of consumers prioritize their 🏠 home environment as an area for wellness. This indicates a shift in consumer values, where they treat their home not only as a living space but as their health and well-being sanctuary as well. The top 3 stores where consumers shop for their wellness products are no surprise. The majority ranked Walmart (71%), Amazon (63%), and Target (41) as their go-to places. What is interesting is the hybrid way people shop for their wellness products. More than 70% prefer to shop both physically and online 📈. This uncovers important facts for retailers, who should prepare their strategies accordingly. What is worth knowing is the fact, that 70% of consumers are willing to 💳 pay a premium for products that align with their values. #Personalization in the wellness branch should be therefore an essential and an important element. The inclusivity and body positivity also play a big role in how consumers perceive the retailers. Showing that you, as a retailer, share these values can be a game changer. Even though, 71% of consumers still believe advertisements often promote unrealistic body standards. These data are just a drop in the bucket. If you want to access the full report, here is the link ▶️ https://lnkd.in/e4PkQcNB #Kimbino #RetailNews #Retail #RetailInsights #RetailStrategy #OnlineDeals #BestDeals #OnlineShopping #ConsumerTrends #ShoppingBehavior #OnlineShopping #Checkout #Ecommerce #Wellness

You Offer Various Gifting Options For The Customer To Choose From. But Sometimes, You Wonder, “Should I Sell A Custom Gift Or A Traditional Gift?” Article: https://lnkd.in/d94ej4MQ Tags: #Personalized #Traditional #Gifts #Holidays #Lifestyle #Meetup #PersonalizedGifts #TraditionalGifts

While consumer spending is slowing overall, Beauty remains one of the categories shoppers are most interested in spurging. Brands that employ effective price tiering, offer unique bundles and communicate value can reap strong sales for Holiday 2024. Click below to read more, and let us know your thoughts in the comments. #beautyindustry #holiday2024 #beautyretail #beautybrands #holidaysales #retailstrategy #omnichannel #consumertrends #skincare #cosmetics

As the holiday season arrives, do you ever think about how shopping trends are changing each year ? In June 2024, McKinsey & Company released their State of Consumer 2024 report which outlines the current consumer landscape and recent shifts taking place. Below are 5 key trends from the report which are shaping the fashion industry in 2024 and beyond ! 👶🏻 Young people are taking over By 2030, 75% of consumers in emerging markets will be between ages 15 - 34. 💸 Retiring early and willing to spend 42% of high-income consumers in emerging markets said that they expect to spend more on entertainment, compared to 7% and 11% of total consumers in Europe and America respectively. 🧭 Brand Exploration Young consumers - especially those in advanced markets - are exploring a greater variety of brands, with 40% having switched retailers in search of better prices. 🌳 Environmental Sustainability Young consumers are increasingly prioritising sustainability in their purchasing behaviour, yet they have also become less willing to pay for premium sustainable products in the face of economic inflation. 🧘🏼 Wellness Wave The global wellness market is now valued at more than $1.8 Trillion and is growing between 5 - 10% annually. 22% of US consumers intend to spend more on fitness and wellness, followed by South Korea and Canada at 14% each. DAPPA is embracing change in the world. By offering a unique shopping experience and catering to consumers' preferences, DAPPA allows users to shop for what they want and how they want 🛍️

How do Poles shop online in the 2024 holiday season? Learn about the conclusions of the latest Google report. The 2024 holiday season is bringing interesting changes in Poles' shopping behavior: ➡️ Black Week rules - searches for this term have increased by 31% year over year. The shorter shopping season has caused the so-called Fake Friday (the week before Black Friday) to also gain popularity. ➡️ Sunday is the most popular shopping day - more and more people shop online on Sundays. This is the result of free time, non-trading Sundays and the desire for peaceful research. ➡️ Research is the basis - 75% of customers start shopping online, and 32% use as many as five or more shopping channels. Poles are masters of combining online and offline. ➡️ AI and short videos - 47% of shoppers look for inspiration in short videos, and AI tools such as chatbots are gaining in importance. 🎁 Self-gifting is a new trend – every fourth Pole buys something "for themselves", especially in categories such as cosmetics or jewelry. What trends surprised you? 😊 #ecommerce #marketplace #BlackFriday #Christmas