Anna Szypryt - Wiśniewska’s Post

How do Poles shop online in the 2024 holiday season? Learn about the conclusions of the latest Google report. The 2024 holiday season is bringing interesting changes in Poles' shopping behavior: ➡️ Black Week rules - searches for this term have increased by 31% year over year. The shorter shopping season has caused the so-called Fake Friday (the week before Black Friday) to also gain popularity. ➡️ Sunday is the most popular shopping day - more and more people shop online on Sundays. This is the result of free time, non-trading Sundays and the desire for peaceful research. ➡️ Research is the basis - 75% of customers start shopping online, and 32% use as many as five or more shopping channels. Poles are masters of combining online and offline. ➡️ AI and short videos - 47% of shoppers look for inspiration in short videos, and AI tools such as chatbots are gaining in importance. 🎁 Self-gifting is a new trend – every fourth Pole buys something "for themselves", especially in categories such as cosmetics or jewelry. What trends surprised you? 😊 #ecommerce #marketplace #BlackFriday #Christmas

5 quick hit market shifts for the upcoming holiday season, courtesy of Rokt. 1. Seamless payment options are driving more flexibility 2. AI-driven personalization  3. The emergence of “Black Fall”  4. Online shopping goes offsite  5. Giving is the new gifting All accurate IMO. I have concerns about the societal impact of BNPL services, but they're no doubt becoming increasingly popular. AI-driven personalization and media is now a basic consumer expectation and the only way to deliver the right message to the right consumer at the right time. I hadn't heard the term "Black Fall", but the concentration of holiday buying is absolutely spreading out from the historic Black Friday craze. I expect some promos will kick off in October. Omni-channel has never been more important. Retailers with both a physical and digital presence are winning. And I love brands giving their customers easy ways to support worthy causes. Holiday 2024 here we come! #HolidayShopping #Omnichannel #AI #Personalization #BlackFriday

The Salsify 2024 Holiday Consumer Research Report recently came out, providing insights into holiday shopping trends based on a survey of over 1,000 U.S. and U.K. shoppers. Key findings include:   - 65% of shoppers plan to spend about the same as last year on holiday gifts, with Gen Z and Millennials more likely to increase spending - The majority of shoppers (61%) buy something for themselves while holiday shopping - Many start shopping early, with 27% beginning in October - Black Friday and Cyber Monday remain popular events, with 62% and 45% of shoppers planning to participate, respectively - Top gift categories include fashion/apparel, personal care/beauty, and electronics - Shoppers use both online and offline channels for gift inspiration, highlighting the importance of omnichannel strategies - The report emphasises the need for brands to provide engaging product content across digital and physical touchpoints to meet diverse shopper demands Read our full summary of the report here: https://lnkd.in/eCaP_jGd #digitalmarketing #performancemarketing #stellarsearch #holidaymarketing #ecommerce

The holiday season is synonymous with joy, festivities, and—let’s face it—shopping chaos.🛍️ Between finding the perfect gifts, snagging deals, and managing a budget, the pressure can feel overwhelming. Thankfully, data-driven tools are here to transform holiday shopping from stressful to strategic. By leveraging these tools, you can streamline your holiday shopping experience and stay ahead of the game.💪 One essential tool in your holiday arsenal is price-tracking software like Honey or CamelCamelCamel. These tools monitor price trends and notify you when the items on your wish list drop in price. Instead of guessing when to buy, you can rely on real-time data to make smarter purchasing decisions. Pair this with cashback apps like Rakuten or Ibotta, which reward you for purchases, and you’ll not only save money but also feel like a savvy shopper.💰 For those managing long gift lists, inventory management apps such as Giftster or Santa’s Bag can keep you organized. These apps let you track who you’re shopping for, what you’ve bought, and your budget. Add collaborative features, and you can even share lists with family members to avoid duplicate gifts. Combined with online shopping assistants like Google Shopping or ShopSavvy, you can compare prices across multiple retailers and ensure you’re getting the best deals without hopping from store to store.🙌 Lastly, don’t overlook the power of personalized shopping experiences through AI-driven platforms like Amazon’s recommendations or curated services like Stitch Fix for fashion gifts. These platforms analyze your browsing and purchase history to suggest tailored options, saving you time while increasing the likelihood of finding the perfect gift. By integrating these data-driven tools into your shopping strategy, you can conquer holiday chaos and focus on enjoying the season’s true spirit—spreading love and cheer.👀 #data #datatools #datashoppingtools #datadriventools #holidayshopping #shoppingdata $holidayshoppingdata

🎁💄 The holiday shopping season is shaping up to be a crucial one for beauty brands and retailers. As consumer behavior continues to evolve, knowing how shoppers are planning their holiday purchases is more important than ever. 📅 Consumers are starting their holiday shopping EARLIER than ever. Driven by a desire to spread out spending and score the best deals, many shoppers have already begun shopping. For beauty brands and retailers, this means launching promotions sooner and sustaining engagement well before Thanksgiving week. 💸 Value remains top of mind. With economic pressures still in play, shoppers are hunting for strategic discounts (I am a loyal fan of Rakuten cash back- anyone else?). While online shopping offers convenience, the allure of in-store experiences persists, especially in beauty. Consumers want to try and experience products in person and get in the holiday spirit making physical stores a critical part of the holiday shopping journey. 💳 Flexible payment options like Buy Now, Pay Later continue to gain popularity, particularly among younger consumers making holiday purchases more accessible and appealing. 📲 Social media and influencers will have a major impact on holiday buying decisions, especially for those browsing online. Engaging content that showcases value and urgency will be key to winning over shoppers. 🎄 Holiday shopping in 2024 blends the best of both worlds: online convenience and the sensory appeal of in-store experiences. Brands that deliver both early and effectively will be well-positioned to make the most of the season. #Beauty #Holiday2024 #Data #Insights #NIQBeauty NielsenIQ

Last week, I had a conversation with Alejandra Zimmermann from NBC10 Boston about how #GenAI can help consumers improve their holiday shopping experience. Here’s the link to the article and the news clip: https://lnkd.in/epBPzxDC Black Friday is just around the corner, and retailers are bracing for a shopping frenzy. It is a win- win shopping event because retailers are counting on the biggest sales event of the year to boost sales, clear out old stock, and lure in new customers with deep discounts. Meanwhile, savvy shoppers are gearing up to snag luxury goods, electronics, and holiday gifts at bargain prices. The retail landscape of Black Friday has undergone substantial transformation over the past decade, driven by shifting consumer preferences, technological innovations, and evolving retailing strategies. GenAI applications in shopping: 💡Generate shopping lists 💡Drawing inspiration for buying gifts 💡Finding deals and best prices 💡Obtaining product information and updates 💡Comparing products and prices across stores 💡Speeding up product comparisons and evaluations through review summaries 💡Receiving styling advice and recommendation for an entire look 💡Accessing current and past orders 💡Gaining post-purchase support such as information about product setup, returns, warranty policy Retailers are also deploying GenAI in various ways… ✔️Personalization of product recommendations and messages in marketing campaigns ✔️Efficient product evaluations through AI-powered product reviews, product summarizations and product comparisons ✔️AI-based dynamic pricing ✔️Customer support through AI- driven Chatbots and Shopping Assistants ✔️Voice Assistance for In-Store Associates ✔️Efficient store operations, for e.g., Sam’s Club has rolled out its exit technology To meet escalating consumer demands for personalized shopping experiences and to streamline support, retailers can leverage GenAI solutions to develop innovative support tools🔨, such as AI-powered gift 🎁recommenders and virtual fitting rooms. Furthermore, GenAI can maximize sales potential by ensuring targeted 🎯promotions reach the relevant audience, while strategic algorithm optimization ensures retailer visibility in GenAI-generated outputs. Shoppers 🛍️empowered by GenAI are challenging retailers 🛒 to bring their A-game 💯and step it up a notch this holiday season🎄. According to a survey conducted by Boston Consulting Group (BCG) this year, about 38% of the consumers say they have already used GenAI for shopping and of these more than 80% state that gen AI helps them shop smartly. Black Friday continues to dominate the retail landscape, shattering records with $9.8 billion in sales last year and an average spending of $313 per shopper. Will it reach the projected $10 billion mark in 2024? Let’s wait and watch! #marketing #wpi #WPIMeansBusiness #GenerativeAI #BlackFriday #HolidayShopping #Retailing #marketingmixhub

📈 Cyber Five 2024: Breaking Records and Redefining Holiday Shopping 🛒 This year’s Cyber Five shopping period has delivered impressive results, with U.S. online sales reaching $41 billion—a 6% increase compared to 2023. Shoppers aren’t just waiting for Black Friday or Cyber Monday anymore; they’re embracing flexibility, hunting for deals earlier, and redefining the holiday shopping calendar. 💡 Key Highlights: •Online sales surged 15.7% year-over-year in the week before Cyber Five, as consumers prioritized early discounts. •Top-selling items included Birkenstock Boston Clogs, Samsung Galaxy S24 Ultra, and Aeron chairs. •Categories like luxury goods (+13%) and general merchandise (+12%) led growth, while electronics (-7%) faced challenges. •Discounts were key, with 35% of orders using discount codes and the average discount rising to 28.8%. 📊 Changing Shopping Habits: Consumers are spending smarter—adding 5% more items to their carts but opting for lower-priced products, reflecting a more value-conscious mindset. 💬 What does this mean for retailers? 1️⃣ Early engagement wins—sales are being pulled forward, reducing reliance on single-event days. 2️⃣ Discount visibility is key—shoppers want value now more than ever. 3️⃣ Retailers must adapt to changing consumer priorities or risk missing out. 🚀 What’s next? The compressed holiday season between Thanksgiving and Christmas is poised for a strong finish. If Cyber Five is any indication, flexibility, innovation, and value are the keys to thriving in the evolving retail landscape. 🔗 Read my full insight ⬇️ 💡 How has Cyber Five impacted your holiday sales strategy? Let’s discuss in the comments. #CyberFive #Ecommerce #HolidayShopping #RetailInsights #ConsumerBehavior

With the #BFCM over, the holiday season is here! 🎉 Marketers everywhere are faced with a lot of trends but very little time. 🤯 (spoiler: Don't worry! Storyly got you covered👇) It was hard to narrow it down but here are my 🔝 3 trends that by integrating them, businesses can enhance engagement, streamline shopping journeys, and align with evolving consumer expectations for the holiday season 🥁 : 1️⃣ Personalization at Scale. Why It’s Key? Shoppers expect tailored experiences, and personalization drives higher conversion rates and customer loyalty. 2️⃣ Seamless Omnichannel Experiences. Why It’s Key? Holiday shoppers often move between online and offline channels. Providing a consistent, frictionless experience increases sales and customer satisfaction. 3️⃣ Sustainability and Ethical Shopping. Why It’s Key? Consumers are increasingly prioritizing brands that align with their values, especially around sustainability. Whether you agree with me or not, the good news is that you can decide for yourself. That’s why #TeamStoryly curated 12 essential trends and over 50 actionable eCommerce stats 😱 to help you craft a winning holiday strategy. Dive into the data and get ready to shine this season! Good luck ✨ https://lnkd.in/dJegtuuZ #HolidaySeason #eCommerce #Storyly #Trends

“New data shows that the majority of American consumers will have started their holiday shopping by Nov. 1.” “According to a survey of 1,000 U.S. consumers from omnichannel shopping platform Skai, 58% of consumers will have begun holiday shopping by the time November rolls around, and 15% have already started their holiday shopping. Sixty percent of respondents said it is too early for retailers to start holiday promotions before October, while 20% said it's never too early to start holiday promotions.” “Perhaps unsurprisingly, Skai found that 80% of survey respondents said they are planning to budget carefully due to economic concerns, although 66% said they plan to spend about the same or more this holiday season than previous years. When it comes to how much they plan to spend, American consumers are virtually split, with 51% saying they don’t plan on exceeding $500 on gifts, compared to 49% who will spend more than $500.” “Nearly seven-in-10 (68%) shoppers plan to shop Amazon’s October Prime Day sale for holiday gifts, while 66% plan to spend up to half of their holiday budget between Black Friday and Cyber Monday.” “The top five holiday shopping categories are: fashion & apparel (90.7% plan to shop), toys & games (84.6%), hobbies & leisure (83.8%), beauty & personal care (81.8%) and books, music & media (78.5%).” “Thirteen percent of shoppers now use AI tools like ChatGPT for holiday shopping inspiration, up from 5% last year.” -Zachary Russell