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As the holiday season arrives, do you ever think about how shopping trends are changing each year ? In June 2024, McKinsey & Company released their State of Consumer 2024 report which outlines the current consumer landscape and recent shifts taking place. Below are 5 key trends from the report which are shaping the fashion industry in 2024 and beyond ! 👶🏻 Young people are taking over By 2030, 75% of consumers in emerging markets will be between ages 15 - 34. 💸 Retiring early and willing to spend 42% of high-income consumers in emerging markets said that they expect to spend more on entertainment, compared to 7% and 11% of total consumers in Europe and America respectively. 🧭 Brand Exploration Young consumers - especially those in advanced markets - are exploring a greater variety of brands, with 40% having switched retailers in search of better prices. 🌳 Environmental Sustainability Young consumers are increasingly prioritising sustainability in their purchasing behaviour, yet they have also become less willing to pay for premium sustainable products in the face of economic inflation. 🧘🏼 Wellness Wave The global wellness market is now valued at more than $1.8 Trillion and is growing between 5 - 10% annually. 22% of US consumers intend to spend more on fitness and wellness, followed by South Korea and Canada at 14% each. DAPPA is embracing change in the world. By offering a unique shopping experience and catering to consumers' preferences, DAPPA allows users to shop for what they want and how they want 🛍️

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Grant Flannigan

Development Director | EG

1mo

I am using this as a virtual try on for all my christmas gifts for my friends and family. Saves the embarrassment of a poor choice and is more personal than a gift card (that may never get used).

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