Top SEO Expertz ’s Post

Google now including paid ads in their AI Overviews on Search Results Pages. I'm shocked, aren't you? It was only a matter of time until consumers couldn't tell what is fact and what is promoted. I believe AI will make this even more difficult for users to discern one from the other. I guess Google's got to eat... #google #digitalmarketing #searchads #ppc https://lnkd.in/e2UZNQHk

Google's 2023 Ad Safety Report details what they did to keep its platforms safe for users, advertisers, and publishers. The post Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety appeared first on Search Engine Journal . Questioning the performance of your website? Get a free consultation today: calendly.com/corpseosales/ #SEOtips #DigitalMarketing #SEOStrategies #SEOExpert #seocompany #OnPageSEO #OffPageSEO #SearchEngineOptimization #SEOContent #GoogleRanking #SEOAgency #SEOConsultant #WebsiteOptimization #LinkBuilding #seoservices

Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety via @sejournal, @brookeosmundson @sejournal @sejblog #seotools #seotips #Marketing #digitalmarketing #socialmediamarketing #marketingtips #contentmarketing #OrganicTraffic #InfluencerMarketing #seo #seomarketing #seoservices #seoproblems #seoexpert #seoagency #seoconsultant #seostrategy #seobaby #seocompany

Roll-out AI overview Ads? Google has started integrating sponsored ads into its AI Overview feature, as seen in a recent U.S. mobile search example shared by James F Gibbons on X & Barry Schwartz. This marks an initial rollout of paid listings in AI-driven search summaries. #PPC #SEA #Ads

Perplexity ads coming using a CPM model + sponsored "related questions" -> In a pitch deck, AI search engine Perplexity told advertisers it plans to start running ads in Q4; a source says Perplexity's CPM prices will be $50+ "Advertisers will be able to sponsor “related questions” below answers and buy display ads to the right or a Perplexity-generated answer." "Perplexity says its app has been downloaded more than two million times and has 230 million monthly users, while U.S. queries have increased eightfold in the past year..." #seo #perplexity #ai #advertising #google

Only yesterday, Search Engine Land published a report that Google’s Search Generative Experience (SGE) could cost publishers $2 billion in ad revenue. However, my own personal opinion is that Google will not allow paid advertising to suffer, it’s its key revenue driver and although current SGE experiments may be harmful towards paid ads, the end product that Google produces, I’m sure, will put advertisers a very close second to users. All that being said, what can paid marketers do to adapt to the Future of Paid Search? 🔎 Target a variety of intents and long-tail conversational terms – as users navigate SGE differently, there will be the opportunity to target audiences further up the funnel in conversational mode 📹 Ensure your ad collateral includes strong visual content – SGE will include more content formats and video is key 🔧 Make the most of Google’s AI/automation products, BUT keep control of the data that you feed the machine to make sure the output is aligned with your business goals I’d love to hear how you’re preparing for the Future of Paid Search in the comments. Sources: https://lnkd.in/e66iaFzi #Advertising #Marketing #Future

Perplexity.ai is planning to introduce advertising into its interface. In a post titled Why We’re Experimenting with Advertising, Perplexity outlined its approach: integrating sponsored questions crafted in collaboration with advertisers. While the questions will be labeled as sponsored, Perplexity says the answers will not be influenced by the advertiser. Instead, they will surface the paid advertisement next to the answer. The company’s blog post did not show an example of the entire experience. When Perplexity launched, I fell in love. It was a way to do 10 minutes of Google searches in 10 seconds. Then, over time, the service became less useful because the quality of the results varied so much, forcing me to check every answer (which defeated the purpose). I still use Perplexity for some searches, but I’ve installed the GPT Search Chrome extension and made ChatGPT Search my go-to AI-assisted search engine. Right now, I have Google and Perplexity bookmarked and I use them when needed. Perplexity says it needs ad dollars to make ends meet. I’m sure that’s true, but is this the right way to integrate advertising into AI-generated search results? If you ask the wrong question, you’re guaranteed to get the wrong answer. Google is not a search engine. It is a highly specialized direct response advertising engine purpose-built to translate the value of “intention” into wealth for Google (Alphabet) shareholders. It is optimized to put the right ad in front of the right person at the right time. In other words, it is designed to optimize revenue; all other considerations are secondary. All of the new generative AI-based search products – OpenAI’s ChatGPT Search, Google’s AI Overviews, Perplexity.ai, etc. – are actually search tools. They are not optimized for advertising; they are optimized to give you the information you are intending to find. Would anyone ever trust a sponsored paragraph of information returned from a search query? Isn’t that the definition of an advertorial? You don’t need to be a skeptic or a conspiracy theorist to instantly mistrust sponsored information; we’ve all been trained to know an ad when we see one. Where does that leave Perplexity and the rest of the AI ad newbies who hope to eat Google’s lunch? Consumer behavior is hard to change. Old habits die hard. Choose your cliché. We’re entering an interesting era of trial and error. I’m happy to do the trial; the sociology says there’s going to be some errors. -s

“A decrease in search traffic for publishers on the open web often translates to a decline in digital ad revenue.” Google launched its AI-powered search engine, Search Generative Experience, in beta last May. Publishers scrambled to prepare, with possible declines of 20–60% in organic search traffic. Now, with businesses having adjusted their SEO strategies and invested in content expertise, the potential loss in digital ad revenue is expected to reach $2 billion annually. Some publishers are exploring legal avenues to manage their intellectual property, while others are adapting editorial strategies — optimising content for SGE queries and exploring alternative traffic sources, for example, like newsletters, subscriptions, and AI chatbots. Or, perhaps community media? Let’s chat — get in touch today. #ArtificialIntelligence #Google #SearchGenerativeExperience

Google tests new AI tool for large advertisers Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries. This new AI-powered feature in beta aims to help advertisers find untapped traffic opportunities in search campaigns. How it works. The tool is part of Google’s Smart Bidding suite and uses AI to: Find converting queries that get less traffic. Automatically adjusting tROAS targets (up to 10% lower). Expand reach beyond historically successful search terms. The catch. The tool only works for campaigns without budget constraints, limiting its accessibility to larger advertisers. Why we care Google’s latest AI test will automatically adjust tROAS targets and broaden keyword matches for those who won’t be too dramatic about negative results — those with unlimited budgets. If you have a limited budget, this update isn’t for you. This is for those with big budgets who have money to throw at an ad campaign with the possibility of extra growth from this new opportunity. Between the lines. This update tries to address a common critique that AI-driven ad tools like Performance Max and Meta’s Advantage+ simply target “low-hanging fruit” audiences who would convert anyway. However, it’s uncertain whether Google will provide detailed reports on this data, leaving some ambiguity around the transparency level of this tool’s insights as well. What they’re saying. “Part of the issue with any of the AI-driven products is they optimize in the margins, but you’re optimizing against the same pools,” one anonymous ad buyer told Adweek. “You’ll hit a ceiling.” How to use it: Advertisers can enable the feature directly in campaign settings for search campaigns using tROAS strategy. Bottom line. For advertisers already using Smart Bidding and looking to scale their campaigns, Search Bidding Exploration offers a new way to expand reach — provided they have the budget to support it. What to watch. How this tool performs in real-world conditions, whether Google will expand access beyond beta testing and whether Google intends on creating a solution alongside this one that will be targeted to those with limited budget. October 29, 2024 at 12:28AM

#GoogleAdsUpdates Google AI-Powered Search Ads: How Ad Rank determines ad position. Did you know that? 💡 At a high level, there are six factors to Ad Rank. 1. Bid 2. Ad Rank threshold 3. Context of a person's search 4. Asset impact 5. Auction-time ad quality 6. The competitiveness of an auction The order in which ads appear is called ad position, and Google wants to show more useful ads in a higher position. That’s why the Google Ads auction uses Ad Rank to determine whether ads are eligible to show at all and in what order. Advertisers only pay when they actually receive a click on their ad. These changes aim to make ad placements more relevant and effective than ever before. How do you think this will impact your ad strategy? For more Google Ads updates follow me -> Pooja Choudhary and hit the 🛎 to not miss anything new. #GoogleAds #AdRank #AI #Advertising #ppc #semupdates