Matt Silvers’ Post

Since Google is insisting on shoving AI down our throats even though it is riddled with grammatical and random errors that constantly need to be corrected, you'll need to diversify your ad types to have a chance of them showing top of the page. Advertisers who use Shopping, Performance Max, or AI-powered Search campaigns are eligible to show ads in AI Overviews. It seems like Google's goal is for no one to scroll down. What will the impact be of this? More expensive ads? Or will Google lose in the long run, cutting itself off of more opportunities and people not spending very much time on its product? https://loom.ly/ez-h7iw #google #googleads #googleai #aiads #aioverviews #diversifyyourads #shoppingads #performancemax #aipoweredsearch #advertising #marketing #marketingagency #seo #seoagency #marketingservices

Let’s dive into how you can supercharge your Google Ads campaigns using AI. Here are some best practices to consider: - Understand Your Audience: Before launching your ad campaign, gain insights into your target audience’s interests. Google Ads Intelligence helps you identify the types of content and keywords that resonate most with your ideal customers. - Leverage Historical Data: Train the AI by using historical campaign data. This helps improve bidding strategies and overall performance. - Negative Keywords: Use negative keywords to limit wasteful impressions and ensure your ads reach the right audience. - High-Intent Keywords: Generate high-intent keywords to boost ad relevance and allocate your budget effectively. - Regular Analysis: Continuously analyze your Google Ads Intelligence reports. Stay informed about what’s working and adjust your strategy accordingly. Remember, AI-powered tools like Google Ads Intelligence can revolutionize your campaigns, making them more effective and efficient. Happy advertising! 😊👍 #MKTG5515 #DigitalMarketing #GoogleAds

Google starts testing ads in AI overviews Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024. What’s new. Google is testing the inclusion of Search and Shopping ads inside the AI Overviews boxes that can appear atop search results for complex queries. How it works. When an ad is deemed relevant to both the search query and the AI Overviews, it will surface within that overview in a “sponsored” section. No action is required from advertisers – existing Search, Performance Max and Shopping campaigns can be automatically eligible. Why we care. This could make advertisers happy as their ads could be enhanced, but this could also result in less click-throughs to a brand’s site. This could be the start of traffic dropping off as Google provides the information consumers want right on the SERP.  The big picture. This update represents one of Google’s first steps toward monetizing its AI investments across consumer products like Search. Early user testing found people find the AI Overviews helpful and are visiting a more diverse array of websites through the links provided, Google said. What they’re saying. “We’ll remain focused on sending valuable traffic to publishers and creators,” Google stated, suggesting a balanced approach between AI content and external web sources. Between the lines. Slotting ads into AI overviews is new territory for Google, and comes at a time when AI is both expensive and a potential threat to its lucrative core Search ad business model. Intrusiveness. Any overly disruptive or intrusive ad placements within AI-generated Overviews could undermine their perceived utility and objectiveness. May 21, 2024 at 09:00PM

Google tests new AI tool for large advertisers Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries. This new AI-powered feature in beta aims to help advertisers find untapped traffic opportunities in search campaigns. How it works. The tool is part of Google’s Smart Bidding suite and uses AI to: Find converting queries that get less traffic. Automatically adjusting tROAS targets (up to 10% lower). Expand reach beyond historically successful search terms. The catch. The tool only works for campaigns without budget constraints, limiting its accessibility to larger advertisers. Why we care Google’s latest AI test will automatically adjust tROAS targets and broaden keyword matches for those who won’t be too dramatic about negative results — those with unlimited budgets. If you have a limited budget, this update isn’t for you. This is for those with big budgets who have money to throw at an ad campaign with the possibility of extra growth from this new opportunity. Between the lines. This update tries to address a common critique that AI-driven ad tools like Performance Max and Meta’s Advantage+ simply target “low-hanging fruit” audiences who would convert anyway. However, it’s uncertain whether Google will provide detailed reports on this data, leaving some ambiguity around the transparency level of this tool’s insights as well. What they’re saying. “Part of the issue with any of the AI-driven products is they optimize in the margins, but you’re optimizing against the same pools,” one anonymous ad buyer told Adweek. “You’ll hit a ceiling.” How to use it: Advertisers can enable the feature directly in campaign settings for search campaigns using tROAS strategy. Bottom line. For advertisers already using Smart Bidding and looking to scale their campaigns, Search Bidding Exploration offers a new way to expand reach — provided they have the budget to support it. What to watch. How this tool performs in real-world conditions, whether Google will expand access beyond beta testing and whether Google intends on creating a solution alongside this one that will be targeted to those with limited budget. October 29, 2024 at 12:28AM

Google Prioritizing AI Overview Ads Over Search: A Paradigm Shift in Digital Advertising In recent years, Google has been at the forefront of technological advancements, continually evolving its products and services to meet the needs of users and advertisers alike. One of the most significant shifts in its strategy has been the prioritization of AI Overview Ads over traditional search-based advertising. https://lnkd.in/gc9mRqEM

AI | PPC | Paid Search | Google AI Overview ads launch on mobile in U.S. Will this positioning be good or bad for advertisers? The sponsored AI Overview ads will appear below the organic AI-generated answer. ... #ppc #paidsearch #ai #aiads #aiadvertising #google #googlesearch #googleads #ppcconsultant #ppcspecialist #ppcexpert #

Max goes to work every day. He opens his PC and starts uploading his #manual CPC optimization via Google #Adwords Editor. Max knows exactly how every click performs. He gets search queries for every single impression. He knows the exact position of this ads and his competitors. Max's goal is to improve #CTR and increase #quality score. His account structure mirrors his site. He uses #last clicks attribution model and regular meet his Google rep to get insightful insights and recomandations. Sometimes he uses retargeting on #GDN for his brand new banners. Max goes to work every day. He opens his PC and starts reviewing the bidding #tool changes. Max knows exactly how every click performs thank the #third #party tool. He uses broad match #modifier for the broad trafic. His goal is to control the traffic even more efficient than his competitors. He is considers testing #position based attribution, #SKAGs or #weather bid modifiers. His Google rep is sending some recomandations sometimes. He recently read a pretty interesting article about advertising on #YouTube and some new formats. Max has to work from home. He opens his laptop and tries to focus on data not #pandemic news. Max can work from anywhere. He opens his laptop and starts analyzing his Google #Ads bidding strategies. Max #doesn't #know exactly how every click performs. He uses reports, insights, #scripts, APIs, AI, influencers tipps or masterclasses for filling the gaps. He has #data-driven attribution in place, a consolidated structure, broad and exact, #PMax, Demand Gen, app campaigns, brand lift for YT, customer match, but is still not sure if he needs all this. The performance is #hard to "explain" when somebody asks. His Google rep insists in testing some #betas instead, this has nothing to do with his goals. Max works from anywhere. He opens his smartphone and set the monthly budget and goals for his #universal campaign. Max doesn't care if every #click performs. His business achievements matter. He spends all his time reviewing #AI input and externally collected data in order to set the #right #targets next month. #ppc #google #ads #marketing #evolution

As more advertisers in the Korean market adopt Performance Max campaigns, many wonder about its name and benefits. Performance Max is designed to maximize performance by leveraging Google AI to optimize bids, budgets, and creatives across YouTube, Display, Search, Discover, Gmail, and Maps. This ensures the highest possible conversions and value based on your goals. Your ads will appear across Google’s vast network, connecting with potential customers at every stage of their journey. Running Performance Max alongside Search campaigns creates a holistic strategy. While Search targets specific keywords, Performance Max extends reach across multiple channels, uncovering new customer segments and maximizing overall performance. Drive your performance to the max! https://lnkd.in/gh4bWtVW

While #Perplexity continues to chip away at Google in the search arena, it is also venturing into developing a new advertising model to take on #Google. The company is attempting to refashion the auction-based ad system. It will enable advertisers, described as "premium" brands in internal correspondence at Perplexity, to bid for a "sponsor" question that produces an AI-generated answer. It will be an interesting ride and one that will be uphill to an extent for Perplexity given that for true success to happen there will need to be widespread adoption from both advertisers and consumers. With its focus on quality and conversational response, Perplexity provides an experience that makes answers feel authoritative. To succeed, it will have to carefully balance between providing conversational answers with promoting ads. Given the high cost of entry, it will also have to produce a more significant benefit in monetizing ads than Google for brands to switch. https://rb.gy/91xpba #AI #artificialintelligence #technology #advertising #seo

Google’s AI Overviews Now Feature Ads! Google has launched ads within AI Overviews, giving advertisers a unique opportunity to engage users at the start of their search journey. Available for Shopping, Performance Max, and AI-powered Search campaigns, this feature integrates ads alongside AI-organized content like articles and videos. This innovative format allows brands to capture attention early, improving visibility and engagement. Learn more in our latest blog!