Glenn Gabe’s Post

if you know, you know Perplexity (ai) about to go for that advert $ out there. >60% of the internet (today) is media. advertising runs the internet. that is finding the customers. getting in front of the customers with their message. buy us. sell us. be us. it is the u.s. after all. isn't it. raising funding on the expectations of 10x 100x returns calls for a delicate balance. first a compelling product. Perplexity has this. they do. next comes the ability to maintain the expectations of new users. this too we believe Perplexity will also succeed in. why? they are an aggregator of other frontier models and massage them as needed to get the best possible outcome. also this requires their own models to appear so that quality control is not hinged on these starter frontier packages. then of course come the advertisers. they are there too. and so it's not news that in q4 Perplexity will be running ads. we have become in the u.s. used to this. indeed it's part of the culture. the cereal we eat. hey mikey. he likes it. or be like bruce jenner. decathlon olympic winner. again on the front of a cereal box. there are jeans to be sold. as in nothing gets between me ang my calvins. or calvin underwear. there are others too. whatev that may be. so after cutting a deal with media such as Fortune, TIME, Entrepreneur Media, The Texas Tribune, DER SPIEGEL and WordPress for their publisher's program. what's left is the next phase. Perplexity has a chance here to capture the attention of those who look to it for their searching in competition with Google. appears that Google is not worried. and they shouldn't be. they've been the centre of search for years. a breakaway winner. for some time. so having Perplexity there is in a way welcomed. they get to test the waters and offer some insight as to how we interact with the internet in a bit different way. with sources. noted. nice move. over time we will see about the quality and how this will be maintained. especially as we understand how consumers of services, products interact with Perplexity. all in all it's a good 'ting. and their investors will be pleased as new lines of revenue appear. this is in sharp contrast to X who are seemingly at war with advertisers even though the platform is genuinely a great place to interact. it's well known and accepted that all those who are at the forefront of (ai) are on X. including many well known personalities from all walks of life. Perplexity has a chance to offer X some 'ting of a lesson to be learned, studied and perhaps even copied as they venture forward. (ai) (b)e in (e)volutionary stage with all these horses on the track. place your bets. the investors did. and the tech is moving so quickly that yes we will find ourselves very shortly interacting with the internet with a new layer of communication. at first seemingly dystopian. source: https://lnkd.in/e9eNkwGX < . >

Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety via @sejournal, @brookeosmundson Google's 2023 Ad Safety Report details what they did to keep its platforms safe for users, advertisers, and publishers. The post Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety appeared first on Search Engine Journal. https://lnkd.in/gNzvC-zA #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

What's New In Google? Google Updates: Read the latest news about the platform 🗒 👉 (Follow us for more Google updates!) 🌅 Google to Retire Ads Creative Studio in Q1 2025 Google has announced it will sunset Ads Creative Studio by the end of March 2025, urging advertisers to transition their workflows to third-party tools or partners. The platform, known for its YouTube and Display ad customization features, will no longer allow new project creation starting January 17, with complete deprecation set for March. Advertisers can still edit and export existing projects, add new assets, and manage users until the shutdown. Google recommends engaging third-party partners for YouTube customizations, while Display ads can still utilize Studio for non-dynamic and dynamic workflows or alternative solutions. To prepare for the transition, marketers should export assets, explore alternative platforms, and consult account managers for guidance. 🤖 Google Debuts AI Tool for Automated Ad Copy Google's Marketing Solutions team has launched Copycat, a new open-source Python tool powered by Gemini AI to simplify ad copy creation for Google Search campaigns. Copycat analyzes top-performing ads, learns brand voice, and generates keyword-specific ad variations while ensuring campaign consistency. Designed for seamless integration, it works with Google Ads, Google Cloud Platform, Vertex AI, and Google Sheets. Advertisers can access Copycat via Jupyter Notebooks, Python scripts, or Google Sheets workflows. To maintain quality, the tool includes evaluation metrics like brand compliance checks, style similarity scoring, and keyword relevance analysis. With Copycat, Google aims to help advertisers scale their efforts while preserving creative integrity. ⚖️ Google's Adtech Monopoly Faces Antitrust Challenge Google's alleged monopoly in the ad tech industry is under scrutiny as the U.S. Department of Justice (DOJ) wraps up arguments in a historic antitrust case. The government claims Google has abused its dominance, controlling 87% of the ad-selling tech market, to stifle competition and inflate profits at the expense of advertisers and publishers. The company's lead attorney argued that the government failed to prove its case, emphasizing that Google's tools have lowered costs and improved user quality. Meanwhile, the DOJ compared Google's dominance to a monopolistic stronghold, alleging anti-competitive behavior. The stakes are high. A ruling against Google could force a breakup of its $31 billion ad-tech business and set a legal precedent for regulating other tech giants like Amazon, Meta, and Apple. Think with Google (via Search Engine Land, Christoph Scherf) *source links in the comment section 👇 #Alphabet #GoogleAds #paidsocial #updates

Google Ads (Paid Search/SEM) Search Ads: Appear on Google's search engine results page (SERP) when users search for relevant keywords. Display Ads: Visual ads that appear on websites across Google's Display Network (GDN). Shopping Ads: Ads for specific products that appear in Google’s shopping results and search pages. Video Ads: These appear on YouTube or Google’s partner sites as video pre-roll or in-stream ads. App Ads: Promoting apps across Google Search, Play Store, YouTube, and Google Display Network.

New Post: Google recognizes content creators: A breakthrough for E-E-A-T and SEO - https://lnkd.in/gQFiYNDv - Google is explicitly identifying people it understands to be content creators.  This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in the SERPs. This shows Google’s explicit identification of individuals as authoritative content creators within specific fields. This is a significant E-E-A-T development for content creators as it gives visible and meaningful proof that Google has recognized them as credible sources of information on a specific topic. It’s also a huge advantage in modern SEO, since the person’s content is more likely to appear in today’s search results and tomorrow’s AI-powered assistants. Here are some examples from the Kalicube Pro dataset (tracking over 17 million person entities) for content creator topics: Agriculture, Animals, Art, Automobiles. Baking, Baseball, Beauty, Bodybuilding, Boxing. Camping, Cats, Coaching, Cooking, Cosmetics, Cricket, Cryptocurrency. Dancing, Dogs.  Fashion, Fashion, Finances, Fishing, Food. Gambling, Games, Geography, Gymnastics.  Health, Hiking, History, Humor. Interior design, Investing, Jazz, Law.  Magic, Markets, Martial arts, Medicine, Mental health, Music.  Nutrition, Painting, Parenting, Physical fitness, Politics, Psychology.  Racing, Real Estate, Religion. Science, Shopping, Skincare, Soccer, Stand-up comedy, Surfing. Technology, Toys, Travel, Vegetarianism, Video games, Volleyball. Weather, Weight loss, Wildlife, Wrestling. Google is looking for content creators This focus on identifying content creators is a recurring theme at Google.  Three events in 2023 and 2024 demonstrated that identifying content creators is a major focus for Google: The Killer Whale Knowledge Graph update in July 2023. The March 2024 E-E-A-T update.  The Google leak in May 2024 confirmed that Google explicitly associates people with their profile pages (isReference) and articles they have written (isAuthor).  Our Knowledge Graph monitoring tool shows small updates every 1 to 2 weeks. In 2024, they have mostly affected person entities. While these updates may seem random and impact around 10% of entities, they are typically minor “recalibrations” rather than strategically significant changes.  The key takeaway is that Google is increasingly focused on identifying trustworthy person entities and connecting them to the content they create. Why this is important to E-E-A-T in SEO E-E-A-T takes on real (measurab

Perplexity.ai is planning to introduce advertising into its interface. In a post titled Why We’re Experimenting with Advertising, Perplexity outlined its approach: integrating sponsored questions crafted in collaboration with advertisers. While the questions will be labeled as sponsored, Perplexity says the answers will not be influenced by the advertiser. Instead, they will surface the paid advertisement next to the answer. The company’s blog post did not show an example of the entire experience. When Perplexity launched, I fell in love. It was a way to do 10 minutes of Google searches in 10 seconds. Then, over time, the service became less useful because the quality of the results varied so much, forcing me to check every answer (which defeated the purpose). I still use Perplexity for some searches, but I’ve installed the GPT Search Chrome extension and made ChatGPT Search my go-to AI-assisted search engine. Right now, I have Google and Perplexity bookmarked and I use them when needed. Perplexity says it needs ad dollars to make ends meet. I’m sure that’s true, but is this the right way to integrate advertising into AI-generated search results? If you ask the wrong question, you’re guaranteed to get the wrong answer. Google is not a search engine. It is a highly specialized direct response advertising engine purpose-built to translate the value of “intention” into wealth for Google (Alphabet) shareholders. It is optimized to put the right ad in front of the right person at the right time. In other words, it is designed to optimize revenue; all other considerations are secondary. All of the new generative AI-based search products – OpenAI’s ChatGPT Search, Google’s AI Overviews, Perplexity.ai, etc. – are actually search tools. They are not optimized for advertising; they are optimized to give you the information you are intending to find. Would anyone ever trust a sponsored paragraph of information returned from a search query? Isn’t that the definition of an advertorial? You don’t need to be a skeptic or a conspiracy theorist to instantly mistrust sponsored information; we’ve all been trained to know an ad when we see one. Where does that leave Perplexity and the rest of the AI ad newbies who hope to eat Google’s lunch? Consumer behavior is hard to change. Old habits die hard. Choose your cliché. We’re entering an interesting era of trial and error. I’m happy to do the trial; the sociology says there’s going to be some errors. -s

Understanding Google's Response to Redirected or Referral Anime and Manga Traffic 🌐💻 1. Google's Response to Redirected or Referral Traffic: When Google detects redirected or referral traffic, especially related to anime and manga content, it evaluates the quality and relevance of such traffic to ensure a positive user experience. 2. Potential Consequences: If Google determines that the redirected or referral traffic is manipulative or does not adhere to its guidelines, it may penalize the website responsible for the redirection. Penalties can range from a drop in search rankings to complete removal from Google's index. 3. Google's Policy on Payment: Google does not directly pay for redirected or referral traffic. Instead, it focuses on providing organic search results based on relevance and quality. Therefore, website publishers cannot expect compensation from Google for such traffic. 4. Publisher's Response: Publishers must prioritize providing valuable and authentic content to users. Engaging in tactics like redirecting or referring traffic solely for monetary gain can harm their reputation and long-term success. Instead, they should focus on building organic traffic through high-quality content and ethical SEO practices. 5. Monetization Alternatives: Publishers seeking to monetize their websites can explore legitimate advertising networks like Adbros360. This platform offers hassle-free monetization solutions that align with Google's guidelines and ensure a positive user experience. In conclusion, while redirecting or referral traffic may seem like a shortcut to monetization, it can lead to negative consequences from Google and damage a publisher's reputation. It's essential for publishers to prioritize quality content and ethical practices while exploring legitimate monetization avenues like Adbros360. #adbros360 #adnetwork #advertisingnetwork #advertisementnetwork #adagency #advertisementagency #advertisingagency #googleadnetwork #googleads #googleadvertisement #google #googleadsense #googleadexchange #googlemi #googlema #googleadsexpert #googleadsoptimization #websitemonetization #monetization #website #websiteoptimization #revenuegrowth #traffic #referral

Perplexity is testing a new ad format! Sponsored Questions could be a game-changer for search advertising. #perplexity #searchadvertising #ai #marketing #sponsoredcontent

Understanding Google's Response to Redirected or Referral Anime and Manga Traffic 🌐💻 1. Google's Response to Redirected or Referral Traffic: When Google detects redirected or referral traffic, especially related to anime and manga content, it evaluates the quality and relevance of such traffic to ensure a positive user experience. 2. Potential Consequences: If Google determines that the redirected or referral traffic is manipulative or does not adhere to its guidelines, it may penalize the website responsible for the redirection. Penalties can range from a drop in search rankings to complete removal from Google's index. 3. Google's Policy on Payment: Google does not directly pay for redirected or referral traffic. Instead, it focuses on providing organic search results based on relevance and quality. Therefore, website publishers cannot expect compensation from Google for such traffic. 4. Publisher's Response: Publishers must prioritize providing valuable and authentic content to users. Engaging in tactics like redirecting or referring traffic solely for monetary gain can harm their reputation and long-term success. Instead, they should focus on building organic traffic through high-quality content and ethical SEO practices. 5. Monetization Alternatives: Publishers seeking to monetize their websites can explore legitimate advertising networks like Adbros360. This platform offers hassle-free monetization solutions that align with Google's guidelines and ensure a positive user experience. In conclusion, while redirecting or referral traffic may seem like a shortcut to monetization, it can lead to negative consequences from Google and damage a publisher's reputation. It's essential for publishers to prioritize quality content and ethical practices while exploring legitimate monetization avenues like Adbros360. #adbros360 #adnetwork #advertisingnetwork #advertisementnetwork #adagency #advertisementagency #advertisingagency #googleadnetwork #googleads #googleadvertisement #google #googleadsense #googleadexchange #googlemi #googlema #googleadsexpert #googleadsoptimization #websitemonetization #monetization #website #websiteoptimization #revenuegrowth #traffic #referral

Are U using, or considering, #Google #Ads? #Learn #Now from Ginny & SEJ. Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon) https://lnkd.in/g3xKQUD7