Funny how decisions seem obvious after you’ve slept on them. “Do the right thing” in business means focusing first on customers, then employees, then shareholders. We landed on giving customers better ways to use, explore, and adopt new ways of working without feeling rushed into new services. Adopt at your pace, we’re here for help with the next steps when you’re ready. (Shouldn’t be novel, but seems like it). Our goal is to help evolving and growing organizations avoid the painful pitfalls in retooling operations and business systems BEFORE they break their operating model. Hoping for big growth? Most of us do, and we hope you succeed. But without first-principles based processes and systems setup, your sales success can kill a business not set for scale.
Don’t #@!% the customer! This is the Atlassian core value that was burned into my mind over a decade ago. I was reminded of it the other day while having a conversation around contract terms with my cofounder Toby Lucich. We were writing up the new contract for our upcoming ScaleKits launch and talking about when unused hours would expire. Our starting point? What would the customer want. Then we ran through all the reasons that would be bad for us. For each one, we played out the worst case and asked ourselves if we could live with that. We could, so we went with the one the customer would choose. Do right by your customers and you’ll do alright. In Atlassian’s case they’ve done far more than alright 😁🚀🚀🚀 Do you put the customer first? Share how in the comments!
