The GenX Media’s Post

Building on our "2024 State of Brands on Roblox & Fortnite" report, the numbers speak for themselves: Gen Z and Alpha are spending way more time on Roblox and Fortnite than TikTok or YouTube—which says a lot, considering how easy it is to lose hours scrolling on TikTok! Over 1,000 brand games and campaigns have launched on Roblox and Fortnite, proving their value as essential spaces for brand activations. In 2024 alone, there were a staggering 1.4 billion visits to brand games, highlighting the incredible reach and scale these experiences offer. By 2030, the metaverse gaming market is projected to top $165 billion—a strong reminder that the opportunity for brands in these spaces is only getting bigger. As our CEO Joe Ferencz said, "The time for brands to be on these platforms is now." The opportunity is too big to ignore. Dive into the full report to explore the game-changing potential of metaverse gaming platforms! #Metaverse #Gaming #Roblox #Fortnite #Marketing #Innovation #GenZ #Alpha #Media

📊 Gamefam released its "2024 State of Brands on Roblox & Fortnite" report, showcasing the fast-growing opportunity for brands on metaverse gaming platforms. 📈 Our CEO & Founder Joe Ferencz explains it best: “The time for brands to be on these platforms is now or they risk falling behind the competitors who are moving quickly to establish share of voice, mind and heart with today’s most valuable consumers and fans." 🗓️ Here’s Gamefam’s Report ⬇️ #Media #Marketing #Advertising #Entertainment

Exciting news in the gaming and marketing world! 🚀 🎮 Thece and GAMURS Group have partnered to launch ThecePlay+, a groundbreaking media solution that's set to gamify brands and exponentially grow engagement. This new partnership combines Thece's customizable gaming challenges with Gamurs Group's massive gaming audience. This collaboration puts gaming at the heart of brand campaigns, ensuring authentic engagement and measurable impact. As Zachary Rozga, CEO of Thece, says, it's about "creating unique experiences that ensure authentic engagement and lasting connections." Jody Rones, CRO of Gamurs says, "we believe ThecePlay+ will bring new opportunities for both brands and gamers, enhancing the overall experience and delivering a competitive gaming experience that goes beyond traditional esports." https://lnkd.in/gsw4dFMM Are you ready to level up your brand's presence in the gaming world? #GamingMarketing #BrandEngagement #DigitalInnovation #ThecePlay

🎲 Game-Changing Success with Magpie Games! 🎲 We teamed up with Magpie Games, a pioneer in tabletop role-playing games, to level up their Amazon strategy. The results speak for themselves! 🏆 📈 45% increase in sales within 5 months! 🎯 Targeted marketing strategies that captivated their audience. 🌍 Expanded brand presence in the competitive gaming market. 🤝 Collaborative efforts that led to remarkable outcomes. This case study is a testament to the power of tailored strategies and creative marketing. Ready to roll the dice on your brand’s success? Let’s connect and make it happen! 🚀 #AmazonSuccess #EcommerceGrowth #BrandStrategy #MarketingMagic #GameIndustry #AmazonExperts #SalesBoost #GrowthHacking #DigitalMarketing #BusinessGrowth #SuccessStory #EcommerceStrategy #AmazonBranding #SellerSliceSuccess #MagpieGames #StrategicPlanning #BrandGrowth #WinningStrategy #OnlineSales #BusinessSuccess

Mobile gaming presents a major opportunity, but who benefits most? With mobile games occupying 10.6% of phone usage but receiving just 3.9% of ad spend, the potential is clear. 70% of U.S. consumers engage in mobile gaming, offering brands a unique chance to connect with a diverse audience. Discover why brands from fitness to food are tapping into this trend for immersive, high-impact marketing. #mobilegaming #brandopportunity #advertising #marketingstrategy

Brace yourselves: in-game ad spend is leveling up by 40% this year! 🚀💰 Gaming's cashing in big, with projections soaring to $11.5 billion by 2027. According to the IAB, advertisers find gaming ads as 'safe as a well-guarded treasure chest,' 85% are masters of measurement, and 90% swear by gaming ads to reach elusive audiences. With 213 million gamers in the U.S., it's time to play the ad game like a pro! #marketing #gaming #videogames #advertising #gamers #investing

"𝐓𝐡𝐞𝐫𝐞’𝐬 𝐧𝐨 𝐨𝐧𝐞-𝐬𝐢𝐳𝐞-𝐟𝐢𝐭𝐬-𝐚𝐥𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐞𝐝 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭" 🗣️ Tereza Melicharkova, Head of Marketing at Swintt 𝐌𝐨𝐯𝐞𝐫𝐬 𝐚𝐧𝐝 𝐒𝐡𝐚𝐤𝐞𝐫𝐬, the dynamic column powered by GameOn and hosted by European Gaming Media, dives into the latest trends, developments, and influential voices in the iGaming industry. This edition explores the crucial role of understanding target audiences in crafting a software portfolio that truly resonates. Read more: 👉 https://lnkd.in/dsNg37mh #MoversAndShakers #iGaming #Marketing

Delighted to announce our collaboration with National Research Group on a cutting-edge #mobilegaming whitepaper. 📱🚀 This report uncover strategies for boosting player loyalty and market engagement, offering insights to turbocharge mobile game launches. Dive in for actionable insights and please reach out if there are any questions. #gaming #marketing #TikTok #gamingontiktok

Understanding success before starting out is key for any brand in any space, however for #brands in the #videogames space, it is even more important (and honestly can be more confusing). Having partners who are going to take the stress out of a partnership is extremely valuable these days. Brands desire the confidence and the commitment from partners, to deliver what’s promised. It is the if and why brands are going to continue their investment in this space moving forward. Endemic powerhouses like OTK Media, with their new partnership with Integrated Content, allows content to be purchased like media, with guarantees. This type of deal allows all parties to be “in it” together and continue growing brand #partnership in the space. Take 10 minutes and read my guy Alexander Lee’s latest article from the video games space. It is well worth the read. #gaming #gamingindustry #advertising #creators #marketing #partnerships #contentmarketing #otk

Weekly Inspiration | Branded Gaming Experiences Scrolling through social media feels like an endless firehose of information these days. Brands are constantly vying for our attention, but let's be honest, most ads just get lost in the noise. That's where Branded Gaming Experiences (BGEs) come in. We will help you craft an epic experience that will have your target audience raving. Ditch the traditional and embrace the BGE! Your brand loyalty (and social media feed) will thank you. Read more here: https://bit.ly/46hikvk #Gaming #Esports #BGE #ExperientialMarketing #Activations #Mettlestate