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Mobile gaming presents a major opportunity, but who benefits most? With mobile games occupying 10.6% of phone usage but receiving just 3.9% of ad spend, the potential is clear. 70% of U.S. consumers engage in mobile gaming, offering brands a unique chance to connect with a diverse audience. Discover why brands from fitness to food are tapping into this trend for immersive, high-impact marketing. #mobilegaming #brandopportunity #advertising #marketingstrategy

"𝐓𝐡𝐞𝐫𝐞’𝐬 𝐧𝐨 𝐨𝐧𝐞-𝐬𝐢𝐳𝐞-𝐟𝐢𝐭𝐬-𝐚𝐥𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐞𝐝 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭" 🗣️ Tereza Melicharkova, Head of Marketing at Swintt 𝐌𝐨𝐯𝐞𝐫𝐬 𝐚𝐧𝐝 𝐒𝐡𝐚𝐤𝐞𝐫𝐬, the dynamic column powered by GameOn and hosted by European Gaming Media, dives into the latest trends, developments, and influential voices in the iGaming industry. This edition explores the crucial role of understanding target audiences in crafting a software portfolio that truly resonates. Read more: 👉 https://lnkd.in/dsNg37mh #MoversAndShakers #iGaming #Marketing

How many players are there in the US? 🇺🇸 According to the Circana study, 71% of U.S. consumers play video games 🕹️ It means, that there are nearly 200 million players in the United States. A huge group of truly engaged users whom advertisers can reach on various devices with the right data 🖥️ 📱 Contact us to check our gaming taxonomy and let's talk about reaching gamers in your campaigns - just DM Rafal Szychowski, our CEO 📩 #gaming #advertising #gamers #consumers #digitalmarketing #target #campaigns #audiencedata

Introducing Gaming Media Mastery: Your Ultimate Guide to the Gaming Advertising World! 🎮 Are you ready to tap into the dynamic world of gaming, where 3.4 billion gamers are waiting to engage with your brand? Introducing MEGs Gaming Media Mastery, the blog designed to equip you with the insights, strategies, and tools needed to succeed in this rapidly evolving industry. What We Cover: Industry Insights: Stay ahead with the latest trends and data driving the gaming industry. Discover how brands are leveraging gaming to connect authentically with audiences. Media Planning 101: Learn the essentials of crafting a successful gaming media campaign. From identifying your target audience to selecting the right channels, we've got you covered. Tech & Innovation: Explore cutting-edge technologies transforming gaming advertising. Gain insights into AI-driven targeting, virtual reality experiences, and more. Custom Campaigns & Community Building: Dive into case studies of unique gaming events and strategies for building strong, engaged communities. Creator Collaborations & Esports: Unlock the potential of partnerships with gaming creators and explore opportunities within the esports arena. Our mission is to provide you with comprehensive guidance, whether you're a seasoned marketer or new to the gaming scene. Join us on this journey and learn how to activate tailored campaigns that resonate with gamers worldwide. 🔗 Visit our blog today and unlock the power of global gaming audiences! https://lnkd.in/exej4BT5 Let's shape the future of gaming media together! 🚀 #GamingMedia #MediaStrategy #Advertising #Esports #Innovation

📊 Gamefam released its "2024 State of Brands on Roblox & Fortnite" report, showcasing the fast-growing opportunity for brands on metaverse gaming platforms. 📈 Our CEO & Founder Joe Ferencz explains it best: “The time for brands to be on these platforms is now or they risk falling behind the competitors who are moving quickly to establish share of voice, mind and heart with today’s most valuable consumers and fans." 🗓️ Here’s Gamefam’s Report ⬇️ #Media #Marketing #Advertising #Entertainment

Building on our "2024 State of Brands on Roblox & Fortnite" report, the numbers speak for themselves: Gen Z and Alpha are spending way more time on Roblox and Fortnite than TikTok or YouTube—which says a lot, considering how easy it is to lose hours scrolling on TikTok! Over 1,000 brand games and campaigns have launched on Roblox and Fortnite, proving their value as essential spaces for brand activations. In 2024 alone, there were a staggering 1.4 billion visits to brand games, highlighting the incredible reach and scale these experiences offer. By 2030, the metaverse gaming market is projected to top $165 billion—a strong reminder that the opportunity for brands in these spaces is only getting bigger. As our CEO Joe Ferencz said, "The time for brands to be on these platforms is now." The opportunity is too big to ignore. Dive into the full report to explore the game-changing potential of metaverse gaming platforms! #Metaverse #Gaming #Roblox #Fortnite #Marketing #Innovation #GenZ #Alpha #Media

Data don’t lie, and Gen Z and Alpha's inclination towards gaming platforms like Roblox more than social media is undoubtedly a wake-up call for brands who want to broaden their reach worldwide. Imagine grabbing the attention of 30M or 90M every day! Certainly! Gaming platforms are modern-age customer touchpoints that brands cannot afford to miss. #GamingMarketing #GenZ #GenAlpha #BrandEngagement #DigitalStrategy

Delighted to announce our collaboration with National Research Group on a cutting-edge #mobilegaming whitepaper. 📱🚀 This report uncover strategies for boosting player loyalty and market engagement, offering insights to turbocharge mobile game launches. Dive in for actionable insights and please reach out if there are any questions. #gaming #marketing #TikTok #gamingontiktok

The secret sauce to mobile game success? It's not just about a great game... 🤫 In the hyper-competitive world of mobile gaming, building a stellar game is just the first step. You need a solid user acquisition strategy to reach your target audience and drive installs. From my experience, the key lies in understanding your players, testing different channels, and constantly optimizing your campaigns. Want to learn more about how to unlock the power of user acquisition? ➡️ Let's connect! #mobilegaming #useracquisition #gamification #growthhacking #marketing

🚨 LEAKED! 🚨 Here’s some exclusive information from my upcoming insights that I couldn't wait to share with you! The gaming industry is experiencing explosive growth. Here’s a sneak peek at some jaw-dropping numbers that showcase this phenomenal rise: 📈 3.03 billion global video gamers, with 2.82 billion gaming online. 📈 Online gaming revenue skyrocketed from $135.4 billion in 2020 to $176.06 billion in 2023. 📈 Over 1.1 billion new mobile game titles are downloaded every week. 📈 E-sports, a powerhouse in online gaming, hit a massive $1.63 billion in revenue in 2021! 🎮💰 Sponsorships comprised 40%, with the rest from ads, media rights, game fees, merch, and ticket sales. 📈 The global gaming industry is on track to be worth $504.9 billion by 2030. These staggering numbers underscore why live gaming and streaming are emerging as the next big marketing tool. You might wonder, how is this industry growing so rapidly? The answer lies in the video game watchers community. This passionate and engaged audience is fueling the growth, creating endless opportunities for brands and marketers. If you want more exclusive insights, stay tuned for my next material. I’ll be sharing more exciting information with you soon! 🚀 #gamingindustry #videogamers #onlinegaming #esports #gamingrevenue #mobilegames #gamingcommunity #livestreaming #gamingmarketing #gamers #gaminggrowth #brandengagement #videogamewatchers #futureofmarketing