Exciting news in the gaming and marketing world! 🚀 🎮 Thece and GAMURS Group have partnered to launch ThecePlay+, a groundbreaking media solution that's set to gamify brands and exponentially grow engagement. This new partnership combines Thece's customizable gaming challenges with Gamurs Group's massive gaming audience. This collaboration puts gaming at the heart of brand campaigns, ensuring authentic engagement and measurable impact. As Zachary Rozga, CEO of Thece, says, it's about "creating unique experiences that ensure authentic engagement and lasting connections." Jody Rones, CRO of Gamurs says, "we believe ThecePlay+ will bring new opportunities for both brands and gamers, enhancing the overall experience and delivering a competitive gaming experience that goes beyond traditional esports." https://lnkd.in/gsw4dFMM Are you ready to level up your brand's presence in the gaming world? #GamingMarketing #BrandEngagement #DigitalInnovation #ThecePlay
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🏆 Achievements are evolving—and they’re becoming the backbone of player engagement. For years, achievements have been a key feature in gaming, offering players that satisfying “pop” and a sense of accomplishment. But today, they’re transforming into so much more: 💡 Players want achievements with real-world value: They’re looking for rewards that extend beyond the screen—whether it’s exclusive content, social recognition, or even tradeable items. 📈67% of players say achievements influence how long they stay in a game (Newzoo). 📊 The numbers don’t lie: The global gaming market reached $184 billion in revenue in 2023, with 3.38 billion players worldwide. Platforms like Xbox reported over 4.5 billion achievements unlocked in a single year, highlighting their massive role in player engagement. 🔑 The shift is clear: #Achievements aren’t just about bragging rights anymore. They’re about: 1️⃣ Engagement: Players stay longer when achievements are meaningful. 2️⃣ Retention: A well-designed system can increase player lifetime value. 3️⃣ Connection: Achievements that foster social sharing create a stronger sense of community. At Ambar, we’re pushing the boundaries of what #achievements can be. By giving players more control over their accomplishments, we’re not just enhancing their experience—we’re creating new opportunities for #publishers to engage and retain their audiences. ✨ The future of #gaming achievements it’s about giving players more ways to celebrate their wins, share them, and carry them wherever they go. What do you think the next big step for achievements in gaming is? Let’s discuss! #GamingAchievements #PlayerEngagement #DigitalGaming #Ambar
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💞 One Man Army: How Jynxi Revived a Community In the dynamic world of esports, few stories are as compelling as the resurgence of Rainbow Six Siege. Nearly a decade after its release, the game has witnessed a phenomenal spike in popularity, setting new records in player count and viewership. At the heart of this revival is none other than the charismatic streamer, Jynxi. Jynxi’s impact on the Rainbow Six Siege community is undeniable. His unique blend of high-octane gameplay, insightful commentary, and infectious enthusiasm has drawn legions of fans to the game. With his rise to streaming stardom, Jynxi has not only increased the game’s visibility but also its accessibility to a broader audience. The numbers speak for themselves. Since Jynxi’s ascent, Rainbow Six Siege’s player count on Steam has soared to over 200,000 concurrent players, placing it in the top seven games on the platform1. Concurrent viewership on Twitch spiked to nearly half a million during the Six Invitational, thanks in part to Jynxi’s co-streaming of the event2. Ubisoft’s continued support and updates have certainly played a role, but it’s the community engagement that Jynxi fosters which has truly breathed new life into the game. His streams are more than just entertainment; they’re a rallying point for players old and new, creating a vibrant, growing community around Rainbow Six Siege. As we look to the future, it’s clear that influencers like Jynxi are pivotal in shaping the gaming landscape. His ability to revive a game’s popularity is a testament to the power of community-driven content and the potential for streamers to influence industry trends. Rainbow Six Siege’s resurgence is a story of community, passion, and the transformative power of a single individual’s influence. It’s a narrative that continues to unfold, and one that the esports world will watch with keen interest.
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NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports and a material subsidiary of Nazara Technologies Limited (BSE: NAZARA), today announced the acquisition of AFK Gaming Pvt. Ltd., a leading gaming and esports media company subject to closing formalities. With this, AFK Gaming will become a fully owned subsidiary of NODWIN Gaming. This acquisition strengthens NODWIN Gaming’s esports related content production & distribution, and marketing & PR services capabilities. These capabilities will enhance NODWIN Gaming’s offerings to brands and publishers, making it a strong one-stop-shop for all esports & gaming related marketing activities and thereby increasing the share of wallet of marketing budgets for NODWIN Gaming. https://lnkd.in/deAgctdT
NODWIN Gaming Acquires AFK Gaming
https://spogonews.com
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Pragmatic Play launches Virtual Sports portfolio with Chapinbet, offering immersive gaming experience in Latin America. #PragmaticPlay #Chapinbet #VirtualSports #LatinAmerica Pragmatic Play LatAm https://lnkd.in/dGMeGbk4
Pragmatic Play’s virtual sports content live with Chapinbet
https://focusgn.com
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As college-level gaming continues to evolve, it's becoming clear that Esports is no longer just about gaming—it’s about culture, innovation, and community. At Ampverse DMI, we’re proud to be at the forefront, shaping this revolution and driving meaningful connections between brands and the next generation. With initiatives like College Rivals, we’re witnessing the transformative power of Esports to engage Gen Z authentically and create impactful brand experiences. In this article, Sona Mazumdar, GM, Ampverse DMI Pulse shares insights into why brands are increasingly investing in this space and how Esports is shaping the future of marketing. #EsportsLeadership #CollegeRivals #AmpverseDMI #GamingInnovation #BrandStrategy
Why Brands are Betting Big on Esports: The Growing Investment in College-Level Gaming
adgully.com
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NODWIN Gaming acquires AFK Gaming to enhance esports content, marketing, and PR services. A big step in shaping the future of gaming! https://lnkd.in/dDzjuJav #NODWINGaming #AFKGaming #Esports #GamingNews
AFK Gaming is acquired by NODWIN Gaming
https://gameongazette.com
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Building on our "2024 State of Brands on Roblox & Fortnite" report, the numbers speak for themselves: Gen Z and Alpha are spending way more time on Roblox and Fortnite than TikTok or YouTube—which says a lot, considering how easy it is to lose hours scrolling on TikTok! Over 1,000 brand games and campaigns have launched on Roblox and Fortnite, proving their value as essential spaces for brand activations. In 2024 alone, there were a staggering 1.4 billion visits to brand games, highlighting the incredible reach and scale these experiences offer. By 2030, the metaverse gaming market is projected to top $165 billion—a strong reminder that the opportunity for brands in these spaces is only getting bigger. As our CEO Joe Ferencz said, "The time for brands to be on these platforms is now." The opportunity is too big to ignore. Dive into the full report to explore the game-changing potential of metaverse gaming platforms! #Metaverse #Gaming #Roblox #Fortnite #Marketing #Innovation #GenZ #Alpha #Media
📊 Gamefam released its "2024 State of Brands on Roblox & Fortnite" report, showcasing the fast-growing opportunity for brands on metaverse gaming platforms. 📈 Our CEO & Founder Joe Ferencz explains it best: “The time for brands to be on these platforms is now or they risk falling behind the competitors who are moving quickly to establish share of voice, mind and heart with today’s most valuable consumers and fans." 🗓️ Here’s Gamefam’s Report ⬇️ #Media #Marketing #Advertising #Entertainment
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Data don’t lie, and Gen Z and Alpha's inclination towards gaming platforms like Roblox more than social media is undoubtedly a wake-up call for brands who want to broaden their reach worldwide. Imagine grabbing the attention of 30M or 90M every day! Certainly! Gaming platforms are modern-age customer touchpoints that brands cannot afford to miss. #GamingMarketing #GenZ #GenAlpha #BrandEngagement #DigitalStrategy
📊 Gamefam released its "2024 State of Brands on Roblox & Fortnite" report, showcasing the fast-growing opportunity for brands on metaverse gaming platforms. 📈 Our CEO & Founder Joe Ferencz explains it best: “The time for brands to be on these platforms is now or they risk falling behind the competitors who are moving quickly to establish share of voice, mind and heart with today’s most valuable consumers and fans." 🗓️ Here’s Gamefam’s Report ⬇️ #Media #Marketing #Advertising #Entertainment
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📊 Gamefam released its "2024 State of Brands on Roblox & Fortnite" report, showcasing the fast-growing opportunity for brands on metaverse gaming platforms. 📈 Our CEO & Founder Joe Ferencz explains it best: “The time for brands to be on these platforms is now or they risk falling behind the competitors who are moving quickly to establish share of voice, mind and heart with today’s most valuable consumers and fans." 🗓️ Here’s Gamefam’s Report ⬇️ #Media #Marketing #Advertising #Entertainment
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Ready for Esports 2.0? From the record setting Esports World Cup in Riyhad to the explosive growth of gaming in Pakistan and India, we are seeing the resurgence in competitive gaming. North America is seeing a rebound too as businesses clean up the 1.0 issues. The gaming market is transforming at the same time. AR and Mixed Reality are changing the landscape and the experience. NPC’s are intelligent and games are worlds where players immersive themselves in competition and community. Are you ready to engage in Esports 2.0? What do you think about the opportunities? Comment below ⬇️
Gaming – Pakistan’s New Digital Entertainment Playground
aurora.dawn.com
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