The Clear Cut reposted this
💎 Unmasking the Secrets of the Diamond Industry: The Truth About Traceability 🌍 Ever wondered how your diamond’s journey unfolds from mine to market? I traveled to Antwerp to reveal the untold story, uncovering how the groundbreaking Tracr blockchain is transforming diamond traceability. Thanks to the incredible team at Bonas Group, I got an insider’s view of how rough diamonds are meticulously traced through every step of the supply chain. This video shows exactly how traceability works—transparency that today’s consumers deserve and demand. We are building on the momentum from our recent NYC event with Tracr and Mountain Province Diamonds Inc., where we hosted leading tastemakers, content creators and press. Now more than ever, it’s crucial to connect the end consumer to their diamond’s unique journey. At The Clear Cut we are committed to educating the next generation on the value and positive impact natural diamonds bring to the world. De Beers Group Wesley Tucker Emanuela Morando Kyle E. Simon #NaturalDiamonds #Traceability #Blockchain #DiamondIndustry #TheClearCut
are they being traced from the alluvial, artisanal and formal mines of origin or just from Antwerp...if just from Antwerp then its utterly pointless. Also sadly KP certificates are not trustworthy nowadays as so many goods are laundered through different countries KP system. Its not in doubt.
Any product that requires this level of traceability has serious issues in the background. While this is a positive step the wider problems of the industry need to be remembered.
Exciting
It’s headed into a great direction! Very nice video.
Thanks for sharing
Love this
Amazing!
CEO | Strategic Thinker, Business Manager
2dBefore declaring a groundbreaking solution, it's good to check, verify, and compare all the available solutions. It is more important to start with what consumers want and what retailers and jewelry manufacturers are looking for in terms of origin and Traceability! And not to forget Swiss watch luxury and their particular requirements.