Tracr

💎 Unmasking the Secrets of the Diamond Industry: The Truth About Traceability 🌍  Ever wondered how your diamond’s journey unfolds from mine to market? I traveled to Antwerp to reveal the untold story, uncovering how the groundbreaking Tracr blockchain is transforming diamond traceability.  Thanks to the incredible team at Bonas Group, I got an insider’s view of how rough diamonds are meticulously traced through every step of the supply chain. This video shows exactly how traceability works—transparency that today’s consumers deserve and demand.  We are building on the momentum from our recent NYC event with Tracr and Mountain Province Diamonds Inc., where we hosted leading tastemakers, content creators and press. Now more than ever, it’s crucial to connect the end consumer to their diamond’s unique journey. At The Clear Cut we are committed to educating the next generation on the value and positive impact natural diamonds bring to the world. De Beers Group Wesley Tucker Emanuela Morando Kyle E. Simon #NaturalDiamonds #Traceability #Blockchain #DiamondIndustry #TheClearCut

A big thank you to The Clear Cut team for hosting such a beautiful and inspiring event on natural diamonds! This time, we focused on Canada and were fortunate to hear from Reid Mackie at Mountain Province Diamonds Inc., who shared the story of the Guacho Kue mine, where diamonds are discovered in partnership with De Beers Group, supporting the local community and the surrounding region.   We also had the opportunity to discuss the fascinating characteristics of diamonds, including fluorescence—the stunning blue glow some diamonds exhibit, reminiscent of the Northern Lights! A special thanks to GIA (Gemological Institute of America) for sharing the science behind this phenomenon.   Finally, thank you to the Natural Diamond Council for sharing with us an incredible video showcasing the breathtaking beauty of Canadian landscapes. Tracr is a powerful tool for connecting the dots and telling the story of natural diamonds.

Thank you to ORIGINALLUXURY and DMCC (Dubai Multi Commodities Centre) for including Wesley Tucker in the key discussions about the future of the diamond industry.

At Tracr, we are thrilled to announce that the first diamond registered by Mountain Province Diamonds Inc. has successfully flowed through to the diamond experience. A beautiful 4-carat emerald-cut diamond, polished by Shree Ramkrishna Exports Pvt. Ltd. (SRK), can be seen on the Tracr Diamond Experience, showcasing the key milestone of its journey from rough to polished state. "We at Shree Ramkrishna Exports deeply value the importance of traceability in telling the story of natural diamonds. Traceability is not just about knowing where a diamond comes from — it's about honouring its history, ensuring ethical sourcing, and reinforcing trust in the beauty and authenticity of every diamond we offer. We work closely with the Tracr team to promote the natural diamond story." Shreyans Dholakia, Entrepreneur - Brand Custodian, Shree Ramkrishna Exports "We thank valued customers like SRK for helping to share the Canadian story of a unique treasure, whose fluorescence characteristics are reminiscent of the northern lights." Reid Mackie, Vice President Diamond Sales and Marketing from Mountain Province Diamonds Thank you to Mountain Province and SRK for their continued support and collaboration as we work together to enhance transparency and traceability in natural diamonds journey.

Happy Diwali from all of us at Tracr! ✨We wish you and your loved ones a season filled with joy and prosperity✨

Congratulations to the whole Tracr team on this incredible milestone!

Thank you again to everyone who visited the Tracr booth in Hong Kong. We were thrilled to connect with you and are excited about the continued importance of provenance throughout the value chain. We look forward to continuing the conversation!

Tracr is hiring! We'd love to hear from talented Backend Engineers.

The Tracr Team will be at the Jewellery & Gem WORLD show in Hong Kong from September 18-22. You can visit us at the Hong Kong Convention and Exhibition Centre (HKCEC), booths 3E102, 3E116. We look forward to seeing you there! 

Tracr was very happy to participate in the German Jewellery Industry Sustainable Jewellery Day earlier this week. Many thanks Guido Grohmann for arranging a lively day with some great topics.