“You have to act as if it were possible to radically transform the world. And you have to do it all the time.” – 𝘈𝘯𝘨𝘦𝘭𝘢 𝘋𝘢𝘷𝘪𝘴 For Better Together, in 2024 we embraced the words of Angela Davis. This year challenged us in ways that stretched our thinking and pushed us to show up with purpose every single day. It wasn’t always easy, but staying true to our mission – using communications to achieve equity – helped us survive the volatility that is a PR agency. Let's dive into Better Together's 2024. 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝗲𝗱. I thrive on taking risks (cough, cough, launching Better Together!), and that is exactly what we did by launching the first-ever 𝗕𝗶𝗮𝘀𝗲𝘀 𝗶𝗻 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗦𝘂𝗿𝘃𝗲𝘆 from a communications agency – a step toward equity in emerging tech. This was just the start of driving change. Our advocacy partners ensured we always embraced our mission-driven work. 🌍 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: We launched in #London with our partner Talking Talent, to champion workplace equity on a global scale 🌱 𝗟𝗼𝗰𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁: Our work with Giant Food supported the DMV community, from sustainability initiatives like reducing food waste to supporting the U. S. Dream Academy’s Power of a Dream Celebration. These efforts reminded us of the impact we can make when purpose aligns with action. 🍎 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗮𝗻𝗱 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: We partnered with ProGeorgia to encourage voter rights, Red Rabbit, LLC to promote culturally relevant school meals, and The National Association of Nurse Practitioners in Women's Health (NPWH) to educate communities on peri/menopause and reproductive and maternal health. 𝗚𝗿𝗮𝘁𝗶𝘁𝘂𝗱𝗲 𝗳𝗼𝗿 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆. None of this would be possible without the incredible people who make Better Together what it is: To our 𝘁𝗲𝗮𝗺, thank you for showing up every day with passion and purpose. You are the soul of this agency. To our 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀, thank you for trusting us with your missions and allowing us to amplify your impact. Together, we are driving change. 𝗧𝗵𝗲 𝗔𝗴𝗲𝗻𝗰𝘆 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗠𝗼𝗺𝗲𝗻𝘁. In this world of uncertainty, one thing is clear: Better Together will meet this moment with purpose and passion. We are living in the unknown, but what I do know is we will continue building a future that reflects our mission. Our 2025 vision is clear: to scale our impact while staying true to what makes us Better Together. We’ll keep telling stories that shift power, launching campaigns that drive change, and building partnerships that lead to change. To our incredible team, clients, and partners – you are the reason we do this work. Thank you for your trust and collaboration. Let’s keep transforming the world by doing it all the time.
Ready for what 2025 has in store!
Congrats on a great year and the impact Better Together is making!