Kallure

🎉 Happy New Year to you all! 🎉 Kallure is excited about what 2025 has in store. We’re thrilled to share new projects, collaborate with both our existing and new clients, and continue making a meaningful impact in the industry. Here’s to a year filled with creativity, growth, and exciting opportunities. Let’s make it a great one! #HappyNewYear #NewBeginnings #Kallure #ExcitingTimes #GrowthAndInnovation

What’s Kallure been up to 2024? This 2024 we’ve been keeping busy! Alongside supporting our amazing clients, we’ve been making some exciting moves of our own. Here are some of our favourite highlights: 1. Hosted our Black Renaissance Party with our partner agencies 478 Studios and LSB Studios at D&AD to celebrate Black History Month. 2. Served as Associate Producer for the film CROWN by DASH KOLOS, which has earned nominations for multiple film festivals and has won awards at events like the World Culture Film Festival, and Ethos Film Awards, and received an Honourable Mention at the Lady Filmmakers Festival. 3. Officially launched our short series “Couch Talks” in partnership with SABstudios. 4. Partnered with 478 Studios and LSB Studios, solidifying our collaboration! 5. Successfully hosted Kallure@3, a 3-part event series in collaboration with Halifax. 6. Delivered a PR and branding session at the UK Black Business Show Birmingham with 478 Studios. 7. Featured on the Gems in Comms Podcast, sharing our journey and key insights. 8. Served as an official judge at the 2024 Festival of Media M&M Global Awards Ceremony. And there’s so much more in the works that we can’t reveal just yet or that has happened but just know that Kallure is just getting started! Stay tuned for even more. 🌟 #KallureUpdates #CreativeCollaboration #PRandBranding #Growth

Last week, in collaboration with Practera, we hosted an in-person Reflection & Networking Session for LSE students who had recently finished the LSE Careers Skills Accelerator. These students involved were interested in enhancing their professional skills, building their network, and gaining industry experience through virtual skills-based activities. The session concluded a 2-week Virtual LSE Industry Project (Nano-Project) in which 100 students were split into 15 teams and consulted NGOs, SMEs, think tanks, and organisations to provide valuable insights on current challenges including themes such as public policy, business growth, innovation, and sustainable impact. This session was an amazing opportunity for our students to connect with their peers, their employers, and the LSE Careers Work-Based Learning Team in person and share their experiences of the programme and nano-project. We would like to extend a big thank you to our panellists for sharing your insights on early careers, entrepreneurship, and your own journeys as well as Practera for helping facilitate the programme. Congratulations to our students who completed their Nano-Project and thank you for attending! Hannah Jones from Connected Business English Andrew Cowen From THE FUTURE CARE (UK) LIMITED Shanice Hoo Mills from Kallure #Practera #Networking #Industryproject

What a fantastic afternoon we've had visiting The London School of Economics and Political Science (LSE) for an on-site networking event! It’s so inspiring to follow a program from start to finish and to witness firsthand the impact our students make on client challenges. Equally exciting was the opportunity to see valuable industry connections being made, creating a collaborative environment where clients have the opportunity to network with future talent. Thank you to everyone involved in making this event such a success! Hannah Jones from Connected Business English, Andrew Cowen from THE THE FUTURE CARE (UK) LIMITED, and Shanice Hoo Mills from Kallure #BusinessGrowth #Studentimpact #Networking 

Kallure wishes you all a very Merry Christmas! 🎄 ✨ As we celebrate this festive season, we want to take a moment to express our gratitude for your support and collaboration throughout the year. Here’s to joy, laughter, and new opportunities in the year ahead. Wishing you all a wonderful holiday filled with happiness and cheer! 🎁 #MerryChristmas #HappyHolidays #Kallure #Gratitude

We’re thrilled that Kallure was invited to the Future of TV and Advertising Global! This premier industry event brought together leaders to explore, debate, and celebrate the transformative topics shaping the future of TV advertising. The two days were filled with invaluable insights and innovations, leaving us inspired and excited for what’s ahead in the world of advertising. 📺  #FutureOfTV #AdvertisingInnovation #Kallure #Ads

As we approach 2025, the creative industry is getting ready for a huge shift. Creative Boom has provided the industry with Insights from industry leaders highlighting several key trends that have been set to shape the future of design. 1. AI in Creative Outputs: AI is moving from theory to practice, helping designers work smarter and bring innovative ideas to life. 2. Return to Physical Experiences: With so much digital content, there’s a shift back to hands-on, human-centred designs that focus on real-world interactions. 3. Craft Revival: Traditional craftsmanship and heritage-inspired designs are making a comeback, emphasising the desire for authenticity and quality. 4. More Experimentation: Designers are embracing bold and unconventional approaches to create fresh, unique work. 5. Design Writing Matters: As AI-generated content grows, writing clear and creative prompts is becoming an essential skill for bridging technology and design. The creative industry thrives on change, and 2025 is shaping up to be a year where the opportunities for innovation are endless. At Kallure, we’re excited to be part of this journey, collaborating with forward-thinking partners and embracing trends that push the boundaries of creativity. What trends are you most excited about for 2025? #CreativeTrends2025 #Innovation #FutureOfWork #Sustainability #Kallure

We are still on a high from our Black Renaissance party hosted at D&AD. Seeing everyone come together to network, celebrate the culture, and honour the incredible works of our community was everything we could have hoped for and more. Huge shoutout to our amazing partners, 478 Studios and LSB Studios for making it all possible. The energy, the connections, the vibes it was truly unforgettable. Here's to many more moments like this! Video by: saucekraftsmedia #curatedevents #Community #CelebratingCulture

In today’s market, consumers expect more than great products they want transparency, sustainability, and ethics. For PR professionals, this shift is an opportunity to spotlight purpose-driven ingredients and their impact. Brands integrating sustainable sourcing, upcycled materials, and fair-trade practices aren’t just meeting demand they’re setting the narrative for responsible beauty. The shift reflects a deeper connection to consumer values. It’s not just about beauty; it’s about responsibility and impact.💡 PR can amplify these efforts by crafting stories that align brand purpose with consumer values, building trust and loyalty. How is your brand embracing this new movement? Let’s discuss!👇 #PurposeDrivenPR #Sustainability #EthicalBranding

Why do some Campaigns Miss the Mark? Ever come across a campaign so off-target you wonder, How did they miss the mark that badly? The missing ingredient in many of these cases is one simple yet powerful word: authenticity. In the world of PR, even the most detailed planned campaigns can fail if they overlook authentic connection. Too often, brands invest all their resources into eye-catching visuals, popular trends, or using the latest tech only to fall short on results. Why? Because they didn’t take the time to truly understand and resonate with their audience. Authenticity is the bridge between your message and your audience’s values and beliefs. It’s the foundation of trust and should never be overlooked. Authenticity can’t be faked or rushed it requires understanding your audience deeply, staying true to your brand’s voice, and building genuine connections. True engagement happens when people see themselves reflected in your story. Next time you’re planning a campaign, ask yourself: Does this feel real? Would our audience see themselves in this story? Because the truth is, the campaigns that connect on a human level are the ones that drive real impact and lasting success. What’s a campaign you’ve seen recently that nailed authenticity? Let’s discuss below! 👇 #AuthenticityMatters #BuildingConnection #PRInsights #Authenticity #BrandConnection