The Brand Evaluator’s Post

Cracking the Social Media Content Code 🔐 Stop chasing that elusive "perfect piece of content" - the big-budget video or hyper-planned campaign. As social media expert Keri Dooley shared, some of the most viral hits start from the simplest things - a quick 7-second b-roll clip paired with a trending audio track. Want to maximize your marketing ROI? Get scrappy with what you already have on hand. Turn your existing videos, photos, testimonials and more into micro-content pieces. Enhance your feeds with bite-sized insights to stay fresh & engaging. Remember, social rewards frequency, so post more often allows you to quickly learn what really moves the needle for your brand (spoiler: it's not adding followers). Leverage the formats proven to work best on each platform. Analyze what continually crushes it. And make sure each piece adds value. Don't overthink it - your best content may already be sitting in your camera roll. Get creative, get trending, get posting! Listen to our full chat with Keri for even more tips to maximize your social strategy. https://buff.ly/4cto8nq #TheBrandEvaluator #SocialMediaStrategy #MetricsThatMatter #SocialMediaTips #ContentCreation #ThinkOutsideTheBox

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