The Brand Evaluator

Bravo WBEC ORV on another inspiring conference! Deeply grateful for the illuminating insights from Joan Trumpauer Mulholland, Sheila A Mixon, and Deborah Cox. Their shared experiences and wisdom pave the way for us to amplify our voices and broaden our impact in meaningful ways. 🎉 Here's to celebrating 15 years and looking forward to many more ahead! #WBECORV #CatchtheWave2024 #WBENC #WomenOwnedBusiness

Looking forward to attending Women's Business Enterprise Council Ohio River Valley (WBEC ORV) Catch The Wave conference in Cincinnati! This event offers a unique opportunity to learn from and connect with fellow women business owners, providing invaluable insights and networking opportunities.  We hope to see you there! #TheBrandEvaluator #WBENC #WBECORV Christine Sech Michelle Thompson https://lnkd.in/g-E2GMkg

AI: The Buzzword for Businesses How can it make content creation easier for your business? Keri Stephens shares what she’s seeing as gamechangers when it comes to working smarter not harder. Bonus: there’s no need to learn new tools! #TheBrandEvaluator #AI #SmallBusiness #ContentCreation #DigitalMarketing

Trying to make your small business stand out against big brands? Find the key to looking bigger and more important - whether it's a top credential, a prestigious contract, or a trusted reputation in your community. Building authority is the way to tackle your small business marketing challenges! Christine Sech Michelle Thompson #SmallBusinessTips #MarketingStrategy #BrandAuthority

Discover how to build a strong brand impression without overspending with rebranding lessons from Dunkin' and Weight Watchers. Two major brands, two different outcomes. What can your business learn from their rebranding experiences? 🤔 Dunkin' (formerly Dunkin' Donuts) recognized existing consumer behavior (customers already called them "Dunkin'") and built on previous successful campaigns ("America Runs on Dunkin'"). Weight Watchers on the other hand made a more drastic jump by rebranding to align with consumer wellness trends, but failed to communicate in a meaningful way. The Brand Evaluator recommends starting with a clear brand strategy to save time and money in the long run and consider conducting a "brand gallery walk" to identify weak spots in your current branding efforts. Want to learn more about building your brand without breaking the bank? Check out our full article for additional insights and tips. https://buff.ly/4f3M42I #Branding #SmallBusiness #MarketingStrategy #BrandBuilding

🎙️ New Ask The Expert: Maximizing Marketing Efficiency with Paul Fisher🎙️ We're excited to share our latest Ask The Expert conversation featuring Paul G. Fisher, Fractional CMO and Strategic Growth Leader. Paul shares invaluable insights on how businesses can approach marketing effectively and efficiently, regardless of their size. Paul's Advice: "Strong Business Building is All About Simplicity" In this episode business leaders will understand the importance of: ✅Having a clear brand building framework ✅Understanding your core customer problem ✅Focusing on 1-2 key marketing channels initially Whether you're a startup or an established business looking to optimize your marketing efforts, this episode offers practical advice you can implement today. Check out the full conversation to learn how to maximize the impact and efficiency of your marketing strategy! https://lnkd.in/gxdz4nXQ Christine Sech Michelle Thompson #MarketingEfficiency #BrandStrategy #AskTheExpert

Excited to share a sneak peek into our next Ask The Expert Interview with Fractional CMO, and Strategic Growth Expert, Paul G. Fisher. 🗝️Paul's advice: In marketing, like investing, less can be more. Don't spread yourself too thin chasing social media. Stay strategic, stay focused or risk losing credibility. Christine Sech Michelle Thompson #SmartMarketing #SocialMediaMarketing #thebrandevaluator

Cracking the Social Media Content Code 🔐 Stop chasing that elusive "perfect piece of content" - the big-budget video or hyper-planned campaign. As social media expert Keri Dooley shared, some of the most viral hits start from the simplest things - a quick 7-second b-roll clip paired with a trending audio track. Want to maximize your marketing ROI? Get scrappy with what you already have on hand. Turn your existing videos, photos, testimonials and more into micro-content pieces. Enhance your feeds with bite-sized insights to stay fresh & engaging. Remember, social rewards frequency, so post more often allows you to quickly learn what really moves the needle for your brand (spoiler: it's not adding followers). Leverage the formats proven to work best on each platform. Analyze what continually crushes it. And make sure each piece adds value. Don't overthink it - your best content may already be sitting in your camera roll. Get creative, get trending, get posting! Listen to our full chat with Keri for even more tips to maximize your social strategy. https://buff.ly/4cto8nq #TheBrandEvaluator #SocialMediaStrategy #MetricsThatMatter #SocialMediaTips #ContentCreation #ThinkOutsideTheBox

Want to get started on social media but not sure where to begin? Remember, social isn't just a promotional platform - it's all about engaging in a ↔️ two-way dialogue with your audience. ⭐ 1st – Identify your organization’s biggest opportunities from a brand perspective. ⭐ 2nd – Develop a customer-centric messaging strategy that reflects the intersection between what your audience wants to know and your brand narratives. Keri Stephens of Dooley Social Studio shares how an intentional approach can launch your brand’s social media the right way! #TheBrandEvaluator #SocialMediaTips #Engagement #DigitalMarketing

Have you ever scrolled through Instagram or LinkedIn and a brand's post immediately resonated with you - like they just get what you care about? That's the power of an effective messaging strategy in action. Companies with well-defined, compelling brand narratives find it easier to shape perceptions and meaningfully connect with their audience. An investment in defining and living your core positioning pays off - brand consistency driven by clear messaging can increase revenue by 10-20%! 🔥 Head over to our blog to find insights and examples for identifying your unique messaging themes and how to create content that stops the scroll. https://buff.ly/4ekQeTl #TheBrandEvaluator #MessagingStrategy #Messaging #Storytelling