Strike Social’s Post

Perplexity.ai is planning to introduce advertising into its interface. In a post titled Why We’re Experimenting with Advertising, Perplexity outlined its approach: integrating sponsored questions crafted in collaboration with advertisers. While the questions will be labeled as sponsored, Perplexity says the answers will not be influenced by the advertiser. Instead, they will surface the paid advertisement next to the answer. The company’s blog post did not show an example of the entire experience. When Perplexity launched, I fell in love. It was a way to do 10 minutes of Google searches in 10 seconds. Then, over time, the service became less useful because the quality of the results varied so much, forcing me to check every answer (which defeated the purpose). I still use Perplexity for some searches, but I’ve installed the GPT Search Chrome extension and made ChatGPT Search my go-to AI-assisted search engine. Right now, I have Google and Perplexity bookmarked and I use them when needed. Perplexity says it needs ad dollars to make ends meet. I’m sure that’s true, but is this the right way to integrate advertising into AI-generated search results? If you ask the wrong question, you’re guaranteed to get the wrong answer. Google is not a search engine. It is a highly specialized direct response advertising engine purpose-built to translate the value of “intention” into wealth for Google (Alphabet) shareholders. It is optimized to put the right ad in front of the right person at the right time. In other words, it is designed to optimize revenue; all other considerations are secondary. All of the new generative AI-based search products – OpenAI’s ChatGPT Search, Google’s AI Overviews, Perplexity.ai, etc. – are actually search tools. They are not optimized for advertising; they are optimized to give you the information you are intending to find. Would anyone ever trust a sponsored paragraph of information returned from a search query? Isn’t that the definition of an advertorial? You don’t need to be a skeptic or a conspiracy theorist to instantly mistrust sponsored information; we’ve all been trained to know an ad when we see one. Where does that leave Perplexity and the rest of the AI ad newbies who hope to eat Google’s lunch? Consumer behavior is hard to change. Old habits die hard. Choose your cliché. We’re entering an interesting era of trial and error. I’m happy to do the trial; the sociology says there’s going to be some errors. -s

No iGaming traffic from Facebook and Google? 🌐 Everyone has faced restrictions of Facebook/Google ads for iGaming traffic? Advertising giants are not profitable in this direction... Digital advertising is evolving, opening up new opportunities for iGaming businesses. Programmatic and native ads are revolutionizing traffic generation, beyond just Facebook and Google. Here are the top 5 traffic networks for iGaming: 🔸PropellerAds: Global reach and diverse ad formats. 🔸Taboola: Engaging native ads within high-quality content. 🔸Outbrain: Discoverable content for interested users. 🔸MGID: Native and display ads with robust targeting. 🔸RevContent: High-quality native ads for enhanced engagement. Using Voluum, optimize your traffic, eliminate data discrepancies, and have all your data in one place. Voluum’s advanced tracking and attribution capabilities ensure better targeting and higher ROI. Ready to embrace the new era with Voluum? 🚀 #iGaming #ProgrammaticAds #NativeAds #DigitalMarketing #TrafficGeneration #Voluum

For advertisers looking to push the boundaries of search advertising, Google’s Bidding Exploration tool could offer a fresh approach. This AI-driven feature aims to spotlight undervalued search queries, granting marketers a chance to reach audiences they might otherwise miss. But as with any powerful tool, there’s a fine line between unlocking value and risking runaway ad spend. Read our new post from Morgan Reilly for a deep dive. #Google #AI https://lnkd.in/g5i4p9CD

The world of search advertising is evolving! Enter Perplexity, a unique AI-powered search engine testing a new type of ad format: Sponsored Questions ( source: Android Police https://lnkd.in/dxet7mxU ). What's the Gimmick? - Unlike traditional display ads, Perplexity's Sponsored Questions appear as follow-up questions alongside an answer, generated entirely by the platform's AI. - Advertisers can't directly control the content of the question, but they choose the topic area where their questions might appear. A Different Approach: - This format aims to be less intrusive and more informative than traditional banner ads. - The goal is to encourage user curiosity and potentially lead them to explore the advertiser's brand organically. Early Stages, Big Potential: - Perplexity is still in its testing phase, with sponsored questions currently limited to the US market. - The concept offers a glimpse into a future where search advertising becomes more integrated and user-focused. What Does This Mean for Marketers? - Perplexity's Sponsored Questions present a unique opportunity to reach a tech-savvy audience in a less disruptive way. - However, the limited control over ad content might not be ideal for all brands. The Future of Search Ads? Only time will tell if Perplexity's Sponsored Questions gain traction. One thing is certain: the search advertising landscape constantly evolves, and marketers must stay informed to adapt their strategies. #perplexity #searchadvertising #ai #marketing #sponsoredcontent

Perplexity is testing a new ad format! Sponsored Questions could be a game-changer for search advertising. #perplexity #searchadvertising #ai #marketing #sponsoredcontent

“A decrease in search traffic for publishers on the open web often translates to a decline in digital ad revenue.” Google launched its AI-powered search engine, Search Generative Experience, in beta last May. Publishers scrambled to prepare, with possible declines of 20–60% in organic search traffic. Now, with businesses having adjusted their SEO strategies and invested in content expertise, the potential loss in digital ad revenue is expected to reach $2 billion annually. Some publishers are exploring legal avenues to manage their intellectual property, while others are adapting editorial strategies — optimising content for SGE queries and exploring alternative traffic sources, for example, like newsletters, subscriptions, and AI chatbots. Or, perhaps community media? Let’s chat — get in touch today. #ArtificialIntelligence #Google #SearchGenerativeExperience

Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety via @sejournal, @brookeosmundson Google's 2023 Ad Safety Report details what they did to keep its platforms safe for users, advertisers, and publishers. The post Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety appeared first on Search Engine Journal. https://lnkd.in/gNzvC-zA #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

YouTube Enhances Search Capabilities with Google Lens Integration YouTube has introduced a significant update to its Android app. The platform has integrated Google Lens into its search functionality, marking a notable advancement in how users interact with content. Google Lens, known for its visual search capabilities, now allows YouTube users to search for items using images rather than relying solely on text or voice commands. This integration brings a new dimension to the search experience on the popular video-sharing platfom. Google Lens is a powerful tool developed by Google that utilizes artificial intelligence to analyze images and provide relevant information based on what it sees. Originally launched as a feature in Google Photos, Lens has evolved to support various applications across different Google platforms, including Google Assistant and now YouTube. The integration of Google Lens on the YouTube Android app introduces a streamlined way for users to search for content. By leveraging the visual search capabilities of Google Lens, users can now simply take a picture of an object or capture optical characters, such as text from a book or product label. This image is then analyzed by Google's algorithms, which generate search results relevant to the visual content. For instance, snapping a photo of a computer keyboard will prompt the app to suggest related videos or channels about keyboards, providing users with quick access to relevant content without the need to type out a search query. The rollout of Google Lens on YouTube reflects Google's commitment to enhancing user accessibility and convenience. By integrating visual search capabilities directly into the YouTube app, Google aims to cater to users who prefer visual interaction or find it more convenient than traditional text-based searches. Early adopters of the feature have noted its ease of use, particularly when browsing for specific items or exploring new content based on visual cues. The Google Lens icon, prominently displayed in the top right corner of the fullscreen search page within the YouTube app, signifies the availability of this feature to users. Looking ahead, the introduction of Google Lens on YouTube could pave the way for further advancements in how users discover and engage with video content. As visual search technology continues to evolve, its integration into platforms like YouTube not only enriches the user experience but also opens up new possibilities for content creators and marketers. In conclusion, YouTube's integration of Google Lens represents a significant step forward in the evolution of search capabilities within the app. By empowering users with the ability to search visually, Google is poised to redefine how audiences interact with video content, making exploration and discovery more intuitive and personalized than ever before. https://lnkd.in/dPkwYEF5

Google now including paid ads in their AI Overviews on Search Results Pages. I'm shocked, aren't you? It was only a matter of time until consumers couldn't tell what is fact and what is promoted. I believe AI will make this even more difficult for users to discern one from the other. I guess Google's got to eat... #google #digitalmarketing #searchads #ppc https://lnkd.in/e2UZNQHk

WSJ: Google’s Grip On Search Slips as TikTok and AI Start-up amount Challenges….Google’s grip on the nearly $300 billion search advertising business is loosening. For years, the tech giant has seemed invincible in this corner of the ad market, which is the foundation of its business. Now, rivals are beginning to eat into its lead, and new offerings—fueled by the rise of artificial intelligence and social video—threaten to reshape the landscape. TikTok, the wildly popular short-form video platform, has recently started allowing brands to target ads based on users’ search queries—a direct challenge to Google’s core business. Perplexity, an AI search startup backed by Jeff Bezos, plans to introduce ads later this month under its AI-generated answers. Until now, it has made revenue mostly from a $20-a-month subscription offering that grants access to more-powerful AI technology. The new initiatives add to the pressure on Google from the rise of Amazon.com , which has taken a chunk of search ad spending. Many consumers begin product searches on the e-commerce platform. Google’s share of the U.S. search ad market is expected to drop below 50% next year for the first time in over a decade, according to the research firm eMarketer. Amazon is expected to have 22.3% of the market this year, with 17.6% growth, compared with Google’s 50.5% share and its 7.6% growth. “For the first time in probably 15 years, we will have viable alternatives to Google,” said Nii Ahene, a veteran digital-advertising executive. (More in article: https://lnkd.in/gNkmh83H)