SportBusiness’ Post

Technology brands are now the largest source of #sponsorship revenue for Formula 1 and its teams, rising from a 13% to 18% share in only two years 📈 My insight article for Ampere Analysis explores why this has come to pass in F1 and also presents: ✅ Exclusive sponsorship deal trends ✅ A McLaren Racing case study ✅ A prediction on where tech brands will spend next... Article linked in comments below!

Ampere Analysis' Ed Keppie just wrote a fascinating insight into the recent rise in technology brand sponsorships in Formula 1, with McLaren Racing in particular leading the way in this trend. Ed explores the reasons as to why Formula 1 teams are finding these sponsorships so attractive and then goes on to evaluate what this trend could mean for other sports and markets. Technology brands are sure to be a big player in the sports sponsorship industry in the years to come! The link to this insight is below: https://lnkd.in/dAMv7AF8

🏁 Discover how the precision and strategy of racing align with successful trading on #AvaTrade's platform. Dive into our partnership with the Aston Martin F1 Team®and see how we bring the thrill of the track to your trading journey. 🚀 Accelerate Your Success 👉 ava.trade/zkt #AstonMartinF1 #RacingAndTrading

When does strategic acquisition in sport become monopolistic requiring closer regulatory scrutiny? With Liberty Media now owning Formula 1, Dorna Sports (MotoGP™, #SBK FIM World Superbike Championship) and a healthy chuck of Formula E, they have an increasing stranglehold of elite global #motorsport, creating what seems to be a classic monopolistic play. Where one entity has the ability to control the market, enabling it to set pricing and supply. For #Liberty read Public Investment Fund (PIF) and sovereign wealth in other sports such as #Tennis and #Golf. Is this something we should worry about and it's time for #governments and #regulators to step in, or are the forces of #capital too strong to resist? #SportsBiz #Sportbusiness #SportsEconomics #monopoly #privateequity #sovereignwealth FIM (Fédération Internationale de Motocyclisme) Fédération Internationale de l'Automobile Sky BBC

Learn more about the E1 Championship coming to Miami. #igexperiences #E1Series

2024 F1 TEAM SPONSORS 📊 With the recent news of T-Mobile joining forces with McLaren Racing, this increases their partner tally to 54 sponsors. This continues an ever-accelerating trend of new brands entering Formula 1 with what could only be diminishing returns as more and more brands partner up with teams. You would think that the paddock is reaching saturation point with sponsors - especially McLaren - and it would be getting increasingly difficult to cater for all 50+ team partners. To be able to deliver value for so many brands is astonishing, and certainly something that other teams can take notes on. But the question is, when is too much too much? 🏁 #McLaren #F1 #Formula1

NEWS: Titan Risk Solutions continues it's multi-year, multi-car partnership with Richard Childress Racing in 2025 with sponsorship in both the NASCAR Cup Series and the NASCAR Xfinity Series. Read more: https://lnkd.in/ev9G5b9e

Discover the secrets behind F1 drivers' contracts! Beat Zehnder, currently the Sporting Director of Stake F1 Team and former Director of Alfa Romeo Racing reveals what a contract consists of: • contract lengths; • clauses for both teams and drivers; • salaries and points structures; • extreme sports bans; • sponsorship deals Get an inside look at what really goes on behind the scenes of your favorite racing teams! For more insights, check out our Motorsport Management course: https://lnkd.in/d898eXwb #motorsportsmanagement #mbamotorsports #motorsportopportunities

The Sports Car Club of America (SCCA) and PRI have announced a new partnership at the PRI Show aimed at driving the growth of United States motorsports. This collaboration will provide both PRI and SCCA members with benefits from each organization, fostering greater opportunities within the motorsports community. More details: bit.ly/PRISCCA

A defiant FIA president looks to alter the federation’s governance and this week in the Business of Motorsport you will find out what his plans are. You will also learn about F1’s “mascara money”, how IMSA is trying to satisfy 19 car manufacturers as well as the latest sponsorship deals and global race team news. #businessofmotorsport #FIA #Formula1 https://lnkd.in/eDq29Jmh