Mark Thomas 马健明’s Post

🚨 Breaking news! 💰 Following on from my post on Friday, it has been announced Liberty Media will take over Dorna Sports and MotoGP™ for €4.2 billion. 🇶🇦  Liberty beat competition from TKO and Qatar Sports Investments, the latter once again showing a strong play from the #MiddleEast in global sport. 📈 Liberty will take 86% of the shares of the Spanish company, with the remaining 14% remaining with MotoGP management. 🇪🇺 The deal is scheduled to be complete by the end of 2024, but we are yet to see how the European Commission will react... 🏁 It will be fascinating to see how closely Liberty look to replicate the success they had with #Formula1 through the likes of #DriveToSurvive. #SportBusiness #MotorsportBusiness #LibertyMedia #MotoGP

The big news in the #motorsport world this week is that Liberty Media are in exclusive talks to buy Dorna Sports, which would include ownership of MotoGP™, for €4 billion. Liberty Media currently own Formula 1, and a deal of this sort would bring the leading four-and-two wheel championships under the same ownership. CVC Capital Partners previously tried to do so in 2006 but were forced to sell #MotoGP as part of the conditions around purchasing #F1 due to EU competition regulator concerns. If this does go ahead, Liberty will certainly feel bullish about what they can do with the motorcycle series following on from the success they have seen since taking over F1. #SportBusiness https://lnkd.in/eBc-TU2Y

Discover the secrets behind F1 drivers' contracts! Beat Zehnder, currently the Sporting Director of Stake F1 Team and former Director of Alfa Romeo Racing reveals what a contract consists of: • contract lengths; • clauses for both teams and drivers; • salaries and points structures; • extreme sports bans; • sponsorship deals Get an inside look at what really goes on behind the scenes of your favorite racing teams! For more insights, check out our Motorsport Management course: https://lnkd.in/d898eXwb #motorsportsmanagement #mbamotorsports #motorsportopportunities

  An interesting M&A development from the world of motorsport, with Liberty Media acquiring MotoGP in a deal valued at £3.6bn.   Liberty Media will be hoping to replicate the success they have enjoyed with Formula 1, which they acquired back in 2017 and have since driven forward with a significant increase in audience size. There are, of course the various anti-trust filings you would expect in a deal of this size - apparently EU, UK, Brazil and Australia in this instance (with FDI filings in Italy and Spain). Leaving aside any regulatory speedbumps (ahem), the parties are hoping to close by the end of the year.  

#Liberty acquiring a controlling stake in Formula E has only increased its monopolistic play in terms of ownership of most of the world's top global motorsports assets. Liberty Media also owns Formula 1, Dorna Sports (MotoGP™, #SBK FIM World Superbike Championship) solidifying an increasing stranglehold of elite global #motorsport, creating what seems to be a classic monopolistic play. Where one entity can control the market, enabling it to set pricing and supply that has the potential to conflict with the wants and needs of consumers (fans). For #Liberty read Public Investment Fund (PIF) and sovereign wealth in other sports such as #Tennis and #Golf. Is this something fans should worry about and is it time for #governments and #regulators to step in, or are the forces of #capital too strong to resist? #SportsBiz #Sportbusiness #SportsEconomics #monopoly #privateequity #sovereignwealth #PrivateEquity FIM (Fédération Internationale de Motocyclisme) Fédération Internationale de l'Automobile Sky BBC https://lnkd.in/ewiY-6SC

Really good read on how IMSA - International Motor Sports Association, by deciding to broadcast its races to those outside North American on YouTube, has not only driven huge increases of 'eyeballs' onto the sport, but is also helping it appeal to globally-residing corporate auto #OEMs, privateer race teams, and potential sponsors / partners, thereby growing the sport as a whole. Essentially, that's the name of the game, and from which other series can learn..... Stephen Kilbey | Racer Media & Marketing, Inc. | #IMSA | #motorsports | #partnerships | #fans | #audience https://lnkd.in/gMsMmhz3

Technology brands are now the largest source of #sponsorship revenue for Formula 1 and its teams, rising from a 13% to 18% share in only two years 📈 My insight article for Ampere Analysis explores why this has come to pass in F1 and also presents: ✅ Exclusive sponsorship deal trends ✅ A McLaren Racing case study ✅ A prediction on where tech brands will spend next... Article linked in comments below!

Don't miss Best's Review's September digital supplement! This month's issue takes a closer look at dynamic delegated underwriting authority enterprises, with a focus on MGA specialization, the double-digit growth of the DUAE market and how MGA MX is looking to launch a global motorsport offering. Read the September supplement here: https://bit.ly/3SXzPvk #MGA #DUAE #motorsports

Ampere Analysis' Ed Keppie just wrote a fascinating insight into the recent rise in technology brand sponsorships in Formula 1, with McLaren Racing in particular leading the way in this trend. Ed explores the reasons as to why Formula 1 teams are finding these sponsorships so attractive and then goes on to evaluate what this trend could mean for other sports and markets. Technology brands are sure to be a big player in the sports sponsorship industry in the years to come! The link to this insight is below: https://lnkd.in/dAMv7AF8

Revving Up Success: Liberty Media's Formula 1 Triumphs and MotoGP Acquisition 🚀 The outstanding progress witnessed in Formula 1 under Liberty Media's management is poised to become a subject of analysis for decades to come. Here's a glimpse of the remarkable growth: 🏎️ Formula 1 Annual Revenue: 2017: $1.8 billion 2023: $3.2 billion (a remarkable 78% increase since 2017) 📺 Average F1 U.S. Per-Race Viewership: 2017: 538,000 2023: 1.11 million (more than double since 2017) 💰 Formula 1 Enterprise Value: 2017: $8 billion 2023: $16 billion (doubling since 2017) Now, Liberty Media seeks to replicate this success by acquiring MotoGP, the premier motorcycle racing series globally, for an impressive $4.5 billion. 🏍️💫 As the motorsport landscape continues to evolve, all eyes are on Liberty Media as they navigate towards new horizons in the world of racing. 🌍🏁 📸: Jens Meyer/Associated Press #Formula1 #MotoGP #LibertyMedia #Racing #SuccessStory #MotorSport #Growth #Acquisition