Media & Brand Chronicles’ Post

Let’s talk about push notifications. How much is too much Swiggy ? 🧐 Are brands ok to compromise on brand experience over CTR/Conversions. Lets discuss. By the way, These are 5 notifications in 6 hours , and happens almost all 7 days for a consumer who is inactive on Swiggy for over 3 months. Crazy isn’t it ? #spamalert

As a frequent user of Swiggy, I've noticed a recurring issue with certain offers. For instance, a single item might be more cost-effective than buying two items under a particular offer. This inconsistency can be frustrating for customers, as it requires careful calculation to determine the most economical choice. To enhance the user experience,i suggest a review of the offer structure to ensure that it consistently benefits the customers Swiggy Rohit Kapoor

Fast and Easy: Swiggy UPI Introduces 5-Second Payment Transactions Swiggy is revolutionizing the way we pay with the introduction of its lightning-fast UPI payment feature! Now, you can complete your transactions in just 5 seconds, making your food ordering experience smoother and more convenient than ever before. Whether you’re ordering a quick snack or a full meal, Swiggy’s new UPI feature ensures that your payment process is as fast as your cravings. Say goodbye to long wait times and enjoy the ease of instant transactions with just a few taps on your phone. https://lnkd.in/eSQxMyci #Swiggy #UPI #FastPayments #FoodDelivery #CustomerExperience #DigitalPayments #Fintech #Innovation #InstantTransactions #Convenience #Youtubeshorts #Shorts #Facebook #Linkedln Have you tried Swiggy’s new 5-second UPI payment feature? Share your experience in the comments below! If you love the convenience of quick payments, like and share this post to spread the word.

Extremely disappointed with my recent experience with Swiggy I ordered a cake, paid in advance, and waited hours only to find it marked as delivered—without receiving anything. I called customer support multiple times late into the night, only to have my calls disconnected mid-conversation. Despite my persistence, they asked me to send an email and wait 24 hours for a response, now they are saying they have done thorough investigation and they can’t provide compensation. The delivery partner claimed to have taken a picture of the delivery, but I never received any photo or call record as proof. It’s frustrating that while Swiggy is a multi-million-dollar company, which may not consider a refund of Rs. 551 significant, it matters to us. When we order something for a special occasion, there are emotions and feelings attached, and at the very least, we expect reliable service. Swiggy constantly advertises its loyalty to customers, promising 100% satisfaction. If this is their idea of satisfaction, I would request Swiggy to reconsider using that promise in their marketing, as it’s clearly falling short. Instead, I urge them to genuinely work on how they can improve their service to meet customer expectations. Sriharsha M. #CustomerService #Swiggyfraud #SwiggyExperience #CustomerSupport #SwiggyFail #CustomerSatisfaction #Swiggy #jagograhakjago #consumerRights #customerservice #customerexperience

Swiggy's order page is both exciting and funny! (Also, thanks Swiggy for missing me 😄) Let's break it down: - Delivery Type Section: Standard and Eco Saver 🛵 Product Impact: Grouping of deliveries can optimize time and routes for the rider, ensuring slightly better delivery times. 💼 Business Impact: Better optimization of rider's time? Instead of delivering one order at a time, the delivery person gets paid for 2 and Swiggy makes slightly better commissions per delivery. (Bonus: lower pollution 🌍) - Remember my choice for future orders: Ensures that the user doesn't have to select again, reducing user friction of inputs. - Offers and Benefits: Writing something cheesy here is a customer delight and also highlights savings. Higher NPS and decent clarity for the user on how much they're potentially saving. 😊 - One Benefits applied: This constantly reminds users that they are saving with every order! 💡 Product: User gets a clear direction on the amount saved and 'Free delivery' 📈 Business: User has a motivation to order more. Increase in repeat orders. 😃 #ProductManagement #CustomerExperience #BusinessStrategy #Swiggy #Innovation #UserExperience

🚀 Swiggy : The ultimate speed champion 🍔📦 In a world where every second counts, Swiggy sets the benchmark in delivery speed and consistency! ⏱️ Whether you’re craving your favorite meal or need essentials in a flash, Swiggy is redefining what it means to be fast and reliable. With every order, you can count on Swiggy for the same lightning speed and top-notch service. 💪💨 #Swiggy #SpeedMatters #ConsistencyIsKey #DeliveryExcellence #FoodieLife #InnovationInMotion J.P. Morgan

Why Swiggy, Zomato etc are trying to enter the UPI market? Everyone's diving into the UPI market, from Amazon and Flipkart to CRED, Zomato, and now Swiggy. Here's why: 1. Reduce 3rd Party Reliance: UPI offers high convenience and significantly reduces payment failures, enhancing the overall customer experience. 2. Boost DAU: Even if users don't make daily purchases, they frequently use UPI for transactions, increasing daily active users on the platform. 3. Leverage NBFC Offerings: With a vast user base, especially the top 2% of India, these apps can easily upsell financial products, driving additional revenue. 4. Future-Proof Strategy: Developing in-house UPI capabilities prepares these companies for a future where commission costs to UPI gateways might become a concern. -------------------- Do you think there could be any other reason for the same? Let me know in the comments ⭐️ #productmanagement #upi

Quick Commerce Market is changing Rapidly Zepto vs Swiggy Instamart vs Blinkit Back in 2022, Swiggy Instamart dominated the quick commerce market with a 52% market share. But by 2024, Zepto sprinted ahead, growing from 15% to 28%, leaving Swiggy at 32% and scrambling for lost ground. Meanwhile, Blinkit is living the dream with 40% market share, casually following the Eat Five Star, Do Nothing philosophy. And their customer sentiment score? A ‘flex-worthy’ 2.4/10 (Blinkit), while Swiggy sits at 0.5/10 (tough love, Swiggy!). The battle isn’t just about deliveries It’s about who satisfies those midnight cravings the best. Comment your favourite quick commerce brand ? A) Blinkit B) Zepto C) Swiggy Instamart D) Big Basket #BlinkitVsZeptoVsSwiggy

Swiggy has introduced One BLCK, an invite-only premium membership designed for select users across India. It aims to offer the highest level of service, convenience, and exclusive privileges, building on the success of Swiggy One, launched in 2021. Priced at ₹299 for a three-month plan during its launch phase, One BLCK memberships will be rolled out in phases. Current Swiggy One members can upgrade to this plan for additional benefits. Members receive faster deliveries, an on-time guarantee for food orders, exclusive dining perks like complimentary drinks or desserts, and priority customer support. They also gain unlimited free deliveries on food and grocery orders, along with discounts and dine-out privileges. Subscribers of One BLCK will enjoy a complimentary Yatra Prime membership and exclusive deals from brands like Amazon Prime, Hotstar, Hamleys, and Cinepolis. Swiggy describes it as the "business-class" experience for its premium users. #swiggy #membership #brand

📢 Zomato introduces advance order scheduling—moving closer to Swiggy in the delivery game! 🍽️ Zomato’s newest feature now lets users schedule orders in advance—following Swiggy ’s successful rollout of the same. With this move, Zomato is meeting customer needs for convenience and flexibility, allowing busy users to plan their meals ahead and reduce wait times during peak hours. As food delivery competition heats up, user experience is the new battleground, and both Zomato and Swiggy are stepping up. By focusing on features like advance scheduling, these platforms aim to enhance customer loyalty and differentiate themselves in the market. Could this feature set a new standard in food delivery? credit - YourStory Media #Zomato #Swiggy #FoodDelivery #Innovation #CustomerExperience #AdvanceScheduling #Tech