Cecilie Westh’s Post

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions next week for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! #CannesLions #AdvertisingMetrics #MarketingSuccess

Unlocking ROI: The power of full funnel metrics

Unlocking ROI: The power of full funnel metrics

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