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Did you know 70% of all apartment moves happen between Memorial Day and Labor Day? Are your onsite teams ready? Here are a few actionable insights and #sales tips that lead to leasing sales success. #multifamily #apartment #leasing https://lnkd.in/gFqggeqW

Lease renewals might not be the flashiest part of property management, but they are crucial. To optimize renewal rates and avoid costly vacancies, focus on a data- and relationship-driven approach.  Learn how: https://lnkd.in/gektRjgv and book a demo at https://beekin.co/ #MultifamilyRealEstate #LeaseRenewals #PropertyManagement #ResidentRetention

What advice do you wish you’d gotten when you started in multifamily leasing? Industry experts share practical tips and surprising insights to make connecting with prospects easier and more effective. Check out their do’s and don’ts in this article for a fresh perspective on leasing. https://lnkd.in/egRvRprf

I'm not just leasing apartments anymore... I've been dedicated to the multifamily industry since the 80's. Yes, that long. I've helped hundreds of prospects find new homes. And it all happened when I stopped 'just' leasing apartments. Prospects don't give a hoot about my experience. Could care less about bullet-pointed features like sparkling pool and fitness centers. Unless they know I care. I don't just lease apartments; I create relationships with prospects. It's like a first date. Let's talk and get to know each other. My approach is to present solutions tailored to their needs. To get to know them well enough to focus on the benefits that matter most to them. By highlighting the features and value of the apartment and community, I can demonstrate its worth specifically for them. In the fast-paced world of multifamily leasing, it's crucial to remember that we're helping people find their new home. It's where they'll create memories, and tell stories that start off with "Remember when we lived at XXX Apartments?" And if we're lucky, they'll remember the person who helped them choose that apartment as their new home.

𝟕 𝐏𝐫𝐨 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 🏢 Real estate is a complex and demanding business. Managing your real estate business in an effective, efficient way takes hard work, dedication and knowledge. 💡 Here are seven tips for managing your rental real estate business: ✅ Delegate responsibilities ✅ Prioritize tenant needs ✅ Build an emergency fund ✅ Digitize records ✅ Automate your applicant pipeline ✅ Invest in landlord insurance ✅ Use property management software Read the rest at Entrepreneur Media, written by Dave Spooner. (CTTO) Share your thoughts in the comments below!⬇️ #realestate #mortgage #markets #investing #bestadvice #strategy

Why is it STILL such a commonly accepted fact in the multifamily industry that "leasing" is a stepping stone to assistant property manager, then to property manager? Let me say again: 𝗟𝗲𝗮𝘀𝗶𝗻𝗴 𝘀𝗵𝗼𝘂𝗹𝗱 𝗻𝗼𝘁 𝗯𝗲 𝗮𝗻 𝗲𝗻𝘁𝗿𝘆-𝗹𝗲𝘃𝗲𝗹 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻. This thinking is dead wrong and represents the problems with "it's always been done this way" thinking. It also leads to the "jack of all trades" mindset in property management roles that no longer works in today's market. 𝗖𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲. 1️⃣ First, leasing as a critical function. As one of the all-time biggest mistakes, that this industry continues to get wrong, great leasing people are not property managers and vice versa. Completely different skill set and traits required. Leasing is a sales profession. The role is such a critical piece of driving revenue and it needs to be treated as such (not an entry-level stepping stone). Bottom line: Centralized "on-demand" leasing utilizing a team of trained sales professionals drives tangible revenue gains. 2️⃣ Second, the problem with "jack-of-all-trades" manager roles. - What's a property manager vs an assistant property manager? - What does that even mean anymore? - Who is accountable for what results? In a modern, centralized system specialized roles across the multiple functions required to drive financial performance and resident experience can and should be separated. Splitting management functions into roles that can be better at doing those specific parts of it leads to far better results. For example, a couple of roles: - "Resident Services Manager" who is directly responsible for the resident experience. - "Property Manager" who is directly responsible for the financial results and executing the business plan of the property. Having 2 roles allows for 1. the resident services role to "own" the resident relationships and experience and 2. the "property manager" to free up time to be a higher level manager (ie. more akin to asset manager). The same concept applies to many other functions - accounting, leasing, marketing, maintenance, etc. Cross-functional team pods containing the various specialized functional roles ensure communication and teamwork to deliver great resident experience and property performance. The people in the roles can specialize in what they do best, using consistent systems and processes - AND it also creates more opportunities for career pathways. People don't need stepping stones into the wrong roles. They need to be hired for the right role and then trained, supported, and empowered to do that role well. h/t Moshe Crane for the inspiration to write this post. We may have another Transforming Cities debate coming soon! #multifamilymanagement #multifamily #centralization #leasing #realestatedevelopment #realestateinvestment #propertymanagement #forwardthinking

This Month's Leasing Habit: Be Likeable! From the #1 Apartment Leasing Book in the country, "12 Habits of Great Apartment Leasing Consultants." In Chapter 2, I focus on the power of being likeable. As a Leasing Consultant, your likability is key to making great first impressions and building trust with prospects. A friendly demeanor, professional appearance, and positive attitude can make all the difference in whether a potential resident chooses your community over another. Take a look at the attached image. The Leasing Consultant is dressed for success, standing tall with an open and welcoming posture. His professional attire, warm smile, and engaged body language tell the prospect, "I'm here to help." These small yet powerful details create an instant connection with the prospect. Remember, it’s not just about closing the lease—it’s about building a relationship. When prospects feel comfortable and respected, they’re more likely to trust you and sign a lease. If you haven’t already, grab "12 Habits of Great Apartment Leasing Consultants" on Amazon for your entire leasing team. https://lnkd.in/eiHpR7Rb These habits will help you close more leases and retain more residents! Have a GREAT week!

Ready to challenge the status quo in multifamily leasing? Discover why personality alone isn't the key to success in this blog by Transforming Cities. Read more here: https://bit.ly/3SIPSvR #CHARLESGATE #TransformingCities #MultifamilyLeasing #RealEstate

📝 𝟳 𝗣𝗿𝗼 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Real estate is a complex and demanding business. Managing your real estate business in an effective, efficient way takes hard work, dedication and knowledge. Here are seven tips for managing your rental real estate business: 📌 Delegate responsibilities 📌 Prioritize tenant needs 📌 Build an emergency fund 📌 Digitize records 📌 Automate your applicant pipeline 📌 Invest in landlord insurance 📌 Use property management software Check out this article from Entrepreneur Media written by Dave Spooner to know more about it. (ctto) Share your thoughts and COMMENT below. ⬇️⬇️ https://lnkd.in/g_EN2SRe #realestate #mortgage #markets #investing #bestadvice #strategy

Insightful words from StripMallGuy (and if you’re not following his account yet, you definitely should). Sales and leasing experience holds immense value. I began my journey in this industry as a junior leasing and sales broker, and even today, I continue to draw upon the valuable lessons learned and maintain connections with the relationships I’ve built. However, there’s a significant gap I’ve observed: Many real estate development leaders excel at constructing buildings but lack insight into the sales and leasing aspects of a project. While you can create a state-of-the-art building with cutting-edge technology and sustainability features, neglecting the revenue side of the equation can prove fatal for any project.