Let's be blunt—most lease-ups fail to hit their potential because they’re built on random tactics, not real strategy. If your plan starts with “let’s throw some ILS ads out there,” this is the webinar for you. In this webinar, Michael DiMella and Chris Arnold are going to show you exactly how to design a lease-up strategy that works smarter, faster, and delivers real results—a 4x ROI kind of result. We’ll talk about why starting early is everything (hint: if the shovel is hitting the ground, you’re already behind). We'll walk you through how to align marketing and leasing teams, so you’re not wasting time and money in silos. And we’ll dive into building a Go-To-Market Strategy—a term that’s weirdly not used in multifamily but is a huge leasing accelerator that turns a struggling project into a sold-out smash hit. What You’ll Learn: - Targeting Renter Psychographics: Forget generic. Who are they? What do they care about? Why will they love your property? - Creating a Brand That Sells: The look, the feel, the story—your project needs to be unforgettable. - Generating Demand Without Wasting Money: Hundreds of ways to burn cash exist. We'll show you the ones that actually work for us. - Nurturing Leads Like An Allstar Sales Team: Apartment searches are messy. We’ll teach you how to guide prospects straight to your door. Getting Marketing & Leasing in Sync: No more “marketing stops at the lead” or “leasing starts at the tour.” It’s one big machine, and when it’s humming, you’ll crush absorption rates. This isn’t fluffy theory. It’s real-world, step-by-step tactics we’ve seen drive massive, award winning results. Plus, we’ll share real examples from projects that crushed their lease-ups by following these principles. So, if you’re ready to move past the blanket status quo approach and start running lease-ups that actually deliver, this webinar is for you.
CHARLESGATE
Real Estate
Boston, MA 3,588 followers
Comprehensive real estate solutions under one roof. We help you live and invest better.
About us
We're your real estate partners, serving a diverse range of clients – property owners, buyers, investors, and developers. Our journey has been headquartered in Boston since 2003. What We Do: From consulting and cutting-edge new development sales and marketing to expert property management, leasing, and residential sales, we offer end-to-end services tailored to your unique needs. Local Roots, Global Vision: We're deeply rooted in the local real estate landscape. Our dedicated team comprises local market experts in new development, property management, and brokerage services, ensuring every client receives personalized, top-tier service. Fueling Growth: Our rapid expansion is no accident. We're proud to be recognized 4x on the Inc 5000 list of America's fastest-growing private companies. Our Mission: We're here to help people live and invest better. Our goal is to deliver forward-thinking real estate solutions that inspire and empower our team, our clients, and our communities. Together, we're redefining real estate in today's dynamic market, promoting peace of mind, creating beautiful living spaces, and driving remarkable investment results that unlock sustainable opportunities for building the future. Let's become partners in achieving your real estate goals. Explore the possibilities with our tailored services. Reach out to see how we can work together!
- Website
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https://www.charlesgate.com/
External link for CHARLESGATE
- Industry
- Real Estate
- Company size
- 51-200 employees
- Headquarters
- Boston, MA
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Real Estate Development, Private Brokerage, Investment Sales, Building & Property Services, Property Management, Multifamily, Leasing, Multifamily Marketing, Brokerage, Sales, and Eeal Estate Development
Locations
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Primary
Get directions
867 Boylston Street
Fl 3
Boston, MA 02116, US
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2534 Massachusetts Ave
Cambridge, MA 02140, US
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Get directions
984 Saratoga Street
Boston, MA 02128, US
Employees at CHARLESGATE
Updates
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TODAY! 🔔 Chris Arnold and Michael DiMella are digging into How Smart Multifamily Developers are Generating 4x ROI In Lease-Ups. Join us for an insightful hour of conversation, and Q&A on all things lease-up GTM! It’s not too late to claim your spot, RSVP below! ⤵️
Let's be blunt—most lease-ups fail to hit their potential because they’re built on random tactics, not real strategy. If your plan starts with “let’s throw some ILS ads out there,” this is the webinar for you. In this webinar, Michael DiMella and Chris Arnold are going to show you exactly how to design a lease-up strategy that works smarter, faster, and delivers real results—a 4x ROI kind of result. We’ll talk about why starting early is everything (hint: if the shovel is hitting the ground, you’re already behind). We'll walk you through how to align marketing and leasing teams, so you’re not wasting time and money in silos. And we’ll dive into building a Go-To-Market Strategy—a term that’s weirdly not used in multifamily but is a huge leasing accelerator that turns a struggling project into a sold-out smash hit. What You’ll Learn: - Targeting Renter Psychographics: Forget generic. Who are they? What do they care about? Why will they love your property? - Creating a Brand That Sells: The look, the feel, the story—your project needs to be unforgettable. - Generating Demand Without Wasting Money: Hundreds of ways to burn cash exist. We'll show you the ones that actually work for us. - Nurturing Leads Like An Allstar Sales Team: Apartment searches are messy. We’ll teach you how to guide prospects straight to your door. Getting Marketing & Leasing in Sync: No more “marketing stops at the lead” or “leasing starts at the tour.” It’s one big machine, and when it’s humming, you’ll crush absorption rates. This isn’t fluffy theory. It’s real-world, step-by-step tactics we’ve seen drive massive, award winning results. Plus, we’ll share real examples from projects that crushed their lease-ups by following these principles. So, if you’re ready to move past the blanket status quo approach and start running lease-ups that actually deliver, this webinar is for you.
How Smart Multifamily Developers are Generating 4x ROI In Lease-Ups
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One Week to Go! 🚨 Let’s be real—most lease-ups fail to hit their potential because they’re built on guesswork, and blanket approaches. If your plan starts with “let’s toss thousands of dollars into some ILS ads,” this is the webinar you NEED to attend. Join Michael DiMella and Chris Arnold as they unpack how to design a lease-up strategy that’s smarter, faster, and delivers real results—think 4x ROI kind of results. Here’s what we’re diving into: actionable steps your development group can carry into 2025, AND we're even digging into our proven playbooks. 🎙️ What You’ll Learn: - The biggest challenges developers will face in 2025 and how to overcome them - How to differentiate your property and build a brand that attracts renters - Proven playbooks for awareness, demand generation, nurturing, and leasing success - Case study: See how we did it for award-winning Best Rental Community: Bremen 282 This isn’t fluff. These are the proven, step-by-step tactics we’ve used to drive award-winning results—complete with real examples from projects that knocked lease-ups out of the park. If you're looking to put the pedal to the metal in this last month of 2024, you can't miss this. https://bit.ly/4idXAKx
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Multifamily prediction: "Efficiency alone won't cut it." Todd Mikelonis 👇
My 2025 #multifamily prediction: efficiency alone won’t cut it. “Resident Experience.” “Centralization.” “Luxury Living.” We hear these buzzwords all the time, right? But how often are they actually delivered on? The truth is, far less than you’d think. Last week, I dove into Forbes' multifamily predictions for 2025. At first glance, they could have seemed promising—but I immediately realized I’ve seen it all before. Renters want proptech, sustainability, luxury...We’ve known that for years. Here’s the real prediction: Efficiency and authentic human connection are fueling renter motivations going into 2025. But let’s be clear—efficiency alone? It’s cold, sterile, and impersonal. We’ve been talking about self-service for years—automated leasing, app-based maintenance, self-guided tours. Tech is great, but here’s the catch: residents paying top-tier rents want more than just a chatbot. They want to feel seen. They want to feel valued. And guess what? That’s where most properties are missing the mark. Let’s break it down: Traditional models rely on entry-level leasing agents with minimal sales training and too many responsibilities. Centralized models remove the human element majority. They have tech, sure, but where’s the personal touch? That’s why my team built a true pod model—a system designed to deliver efficiency and hospitality in equal measure. Here’s how it works: Specialized roles. Each team member has specialized roles, and they’re great at it. No juggling 17 tasks. On-Demand Leasing. Professional on demand career salespeople focused on leasing. Our on-demand strategy provides an elevated service for incoming residents and much higher level of sales execution for the property. The impact on the bottom line is clear: Retention: Happy residents stay longer. Fewer turnovers. Happy employees, too. (Our employee NPS last quarter was 57 - for those of you who use NPS). Perceived value: Cared-for residents tend to stay, lowering turner and reducing cost. Premium rents: High-touch service commands a premium that renters are willing to pay. This is just the surface of our Pod Model which we’ve fine tuned over the past several years and have been elevating the property management experience for both residents and owners. The top-performing properties in 2025 won’t be the ones with the flashiest amenities and unlimited ILS budgets - they will be the ones incorporating new tech and also being resourceful and driving efficiency through specialized operational roles. They’ll be the ones who lean into the power of efficiency paired with authentic hospitality. If you know me, I love to talk about our Pod model, multifamily mid market management & on-demand leasing. Reach out if you want to chat more and share ideas! We’re improving our model 1% every day, look out 2025.
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#Centralization is a buzzword in multifamily. Functional specialization is a better way to operate in #multifamily. For property management employees. For residents. For owners. Better outcomes across the board. 👉 Have a property that's underperforming? Reach out to us at CHARLESGATE to learn more. Thanks for the conversation Widewail! Michael DiMella
Michael DiMella and CHARLESGATE are rethinking centralization with its "functional specialization" model. Why? Turnover. In an industry with 35% turnover, employee retention is a huge challenge. In S1E8 of Feedback Fatigue, Michael explains Charlesgate's model. Episode 8 is 35 minutes that you won't want to miss on your commute this morning. Listen here: https://lnkd.in/eiGrh8QV
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🚨 OUR LIVE WEBINAR IS ONE MONTH AWAY! Join CHARLESGATE Managing Partner Michael DiMella, Authentic cofounder Chris Arnold, and Growth Content Manager Victoria L. for our upcoming live webinar event: How Smart Multifamily Developers are GeneRating 4x ROI In Lease-Ups Here’s what’s in it for our attendees: - Targeting Renter Psychographics: Forget generic. Who are they? What do they care about? Why will they love your property? - Creating a Brand That Sells: The look, the feel, the story—your project needs to be unforgettable. - Generating Demand Without Wasting Money: Hundreds of ways to burn cash exist. We'll show you the ones that actually work for us. - Nurturing Leads Like An Allstar Sales Team: Apartment searches are messy. We’ll teach you how to guide prospects straight to your door. From precision marketing launches and lead nurturing to creating brands that actually connect with qualified renters, we’re covering what you need to know to make 2025 your year to #BreakGround. Claim your spot at the link below! ⤵️ https://lnkd.in/eJPa6CgC #NewDevelopment #LeaseUpMarketing #ResidentialRealEstate #CHARLESGATE
Let's be blunt—most lease-ups fail to hit their potential because they’re built on random tactics, not real strategy. If your plan starts with “let’s throw some ILS ads out there,” this is the webinar for you. In this webinar, Michael DiMella and Chris Arnold are going to show you exactly how to design a lease-up strategy that works smarter, faster, and delivers real results—a 4x ROI kind of result. We’ll talk about why starting early is everything (hint: if the shovel is hitting the ground, you’re already behind). We'll walk you through how to align marketing and leasing teams, so you’re not wasting time and money in silos. And we’ll dive into building a Go-To-Market Strategy—a term that’s weirdly not used in multifamily but is a huge leasing accelerator that turns a struggling project into a sold-out smash hit. What You’ll Learn: - Targeting Renter Psychographics: Forget generic. Who are they? What do they care about? Why will they love your property? - Creating a Brand That Sells: The look, the feel, the story—your project needs to be unforgettable. - Generating Demand Without Wasting Money: Hundreds of ways to burn cash exist. We'll show you the ones that actually work for us. - Nurturing Leads Like An Allstar Sales Team: Apartment searches are messy. We’ll teach you how to guide prospects straight to your door. Getting Marketing & Leasing in Sync: No more “marketing stops at the lead” or “leasing starts at the tour.” It’s one big machine, and when it’s humming, you’ll crush absorption rates. This isn’t fluffy theory. It’s real-world, step-by-step tactics we’ve seen drive massive, award winning results. Plus, we’ll share real examples from projects that crushed their lease-ups by following these principles. So, if you’re ready to move past the blanket status quo approach and start running lease-ups that actually deliver, this webinar is for you.
How Smart Multifamily Developers are Generating 4x ROI In Lease-Ups
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We're breaking tradition here in posting about a listing... but this isn’t just any listing—it’s the final condominium at Cadence on Leo! This is it. 78/79 of the homes have been claimed. The last residence at Brighton’s luxury landmark is now available—Penthouse 611. Don’t miss the chance to own nearly 1,300 sq. ft. of elevated living at 70 Leo M. Birmingham Parkway in Boston. This move-in-ready penthouse has it all: - 1 bed + den - 2 baths - Private rooftop terrace - 2 garage spaces Cadence on Leo’s amenities are immaculate: professionally staffed property, fitness center, club room with kitchenette and coworking space, massage and spa rooms, and more. Own the final piece of this award-winning address in Brighton’s hottest neighborhood near Boston Landing. Repped by Jessica Jaklitsch | https://bit.ly/48BntQ5 Together with Surus Development & Construction + Jumbo Capital Inc.
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We are thrilled to announce that CHARLESGATE and our incredible clients took home FOUR major awards at the 2024 PRISM Awards! Being recognized was an incredible honor—and we couldn’t be prouder of our team and partners for their hard work, dedication, and commitment to excellence. Here’s a look at the new hardware we brought home: 🏆 Best Rental Community: Bremen 282 (Transom, RODE Architects, Lighthouse Real Estate Investments LLC, Proportion) 🏆 Best Multi-Unit For Sale Community: Nevins Hill (New Boston Ventures, David Goldman) 🏆 Sales Person of the Year: Billy Cole 🏆 Best Podcast: Transforming Cities (Hosted by Authentic co-founder Chris Arnold, and CHARLESGATE Managing Partner Michael DiMella) These awards reflect our mission: helping people live and invest better. We continue to be thankful to our unstoppable Marketing, Brokerage, and Property Management teams for making this possible, and to our incredible partners and clients who trust us to bring their visions to life. Stay tuned—we’ll be sharing more on these projects and people each week of November! So much more to come in 2025!
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Timing is everything! 🕒 Starting your go-to-market strategy early can make or break your project's success. From building anticipation pre-construction to maintaining momentum during build-out, every phase is crucial. Don’t wait until the last 90 days– create buzz and engage your audience as soon as the shovel hits the ground! It's a proven fact: getting a head start means generating more demand and boosting value. But if you wait until the building is nearly complete, you might stumble into typical traps that can diminish the project's worth and push back your profits. Learn everything in our latest article! 🏗️✨ #DevelopmentMarketing #StartEarly #GoToMarketStrategy #BostonNewDevelopment
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