Public Label’s Post

Why snack when you're not hungry? As speculation builds about the impacts of Ozempic, some say the snacking 'mega-category' will take the full force. In this new download, I explore 10 'Growth Spaces' that help the category pivot towards more purposeful and healthful associations. Link below.

❓ You asked, he answered. ☕ Today, Caffeine Daily founder James Hurman (who you may also know from Previously Unavailable Tracksuit and Free AF | AF Drinks) answers founders' burning questions. The big mistakes founders make, the balance between authentic branding and branding that resonates and how he faced his biggest challenge. Read more 👉 https://lnkd.in/gyEbtRSg

Introducing Mind-Blowing Boost, Gut-Safe Roast Coffee, the third gem in our series of fantasy coffee brands! Jump into a world where every sip fuels your creativity without the burn 💥 *Disclaimer: Where coffee does more than just wake you up. Enjoy another playful invention from our creative minds! #KDSays #KingdomDigital #MindBlowingBoost #FakeBrands

"Why, sometimes I've believed as many as six impossible things before breakfast." This delightful line from Alice in Wonderland feels eerily fitting for today’s EFMCG (yes, that’s Even Faster Moving Consumer Goods) retail environment. In a world where every calendar event—big or small—is now a marketing moment, the challenge grows. Think about it: International Men’s Day, World Vegan Day, Halloween, Black Friday, and Christmas—starting mid-October, for those keeping track—all packed into a single month. Oh, and don’t forget gems like Espresso Day or World Philosophy Day. Yes, they’re real, and in our content-driven society, even they demand attention. But here’s the catch: at what point does this barrage exhaust our audience? If an opera had the soprano belting at full pitch the entire time, the beauty would fade, replaced by monotony and fatigue. The same applies to retail. Engaging in every event comes at a cost—to businesses, suppliers, and, most critically, to our audience’s trust and attention. The key? Crafting a balanced symphony of value, savings, and meaningful engagement. It’s not about avoiding these moments but navigating them with care to retain credibility and keep our customers delighted. After all, even Alice’s adventure had moments of calm before the next madcap twist. In retail, as in Wonderland, serving the metaphorical tea with grace and timing is everything. Let’s not spill the pot. #RetailInsights #FestiveSeason #MarketingChallenges #AliceInWonderland

Can you imagine working in tech, then starting your own beverage company? I was thrilled to sit down with Julia K. CEO and Co-Founder of Nix & Kix Ltd | B Corp™ to discuss all things career, B Corp and sustainability. Take a look below to see how Julia would like to leave it better than she found it. Find the full episode from the link in the comments. GS2 | B Corp™ #BTWFI #gs2

Our Founder & CEO, Anna Podolsky recently joined a panel hosted by Turo to discuss how challenger brands disrupt the status quo. Here are our top 3 takeaways from the panel: 🚀 Set yourself apart in ways your competitors can't match...We eat our own dog food because all our ingredients are human-grade. 🌳 Stick to your roots while remaining commercially viable - educating on value over price. At Lyka, investing in high quality fresh ingredients has a long-term positive impact on a dog's health. 🤝 Truly understand your customer's needs. We strive to always give our customers a voice, actively seek feedback, and continuously iterate our product and service based on their needs.

Are you getting by on caffeine and wi-fi today, or are you basking in the glow of always-converting campaigns?? #marketingstrategist #aimarketing #creativestrategy #marketingstrategy #hierarchyofneeds

Creativity runs on coffee, and so do we. Whether it's planning a new strategy or fine-tuning a campaign, coffee helps us stay focused and inspired. Here's to the brew that keeps the ideas flowing and the digital world buzzing. Happy International Coffee Day! . . . . . . . . #dgconcepts #coffeeday #InternationalCoffeeDay #internationalcoffeeday #digitalmarketing #digitalmarketingagency

𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝘁𝗵𝗮𝘁 𝗽𝗹𝗮𝘆 𝘄𝗲𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗼𝗿𝗸 𝘄𝗲𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿! 𝗞𝗶𝗰𝗸 𝗼𝗳𝗳 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝘀𝘁𝘆𝗹𝗲 𝘄𝗶𝘁𝗵 𝗧𝗿𝗶𝘃𝗶𝗮 𝗙𝘂𝘀𝗶𝗼𝗻: 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗵𝗲 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀. Featuring 555 pop culture challenges, the book fosters collaboration by getting participants to bounce ideas off each other.    The following challenge may seem difficult at first: Fast food franchise meets doomsday character? However, as soon as someone blurts out “Kentucky Fried Chicken,” a teammate is sure to connect the thought with “Kentucky Fried Chicken Little.”   #brainstorming #teambuilding #icebreaker Other challenges bridge the generation gap, such as this one: Time to take a bow meets Carly Rae Jepsen tune? Solution: Curtain Call Me Maybe.   Use these as clever icebreakers and team-building activities!

Last week, our CEO, Steve King, had an engaging discussion with Jeffrey W. from MARS Snacking on unlocking the key to consumer decision-making at Quirk's Chicago! Check out some of the key takeaways below as well as the full video for valuable insights here: https://lnkd.in/ee7rMRMw #quirkschicago #event #consumerdecisionmaking #insights