MMR Research

Seasonal innovation is at the heart of this holiday special from Impact Makers Podcast. Join hosts, Andrew Wardlaw and Caitlin McLean, as well as guest speakers to explore the boldest ideas shaping festive experiences - from M&S’s light-up Mince Pie Liqueur to TikTok trends that have transformed consumer expectations. ✨ Don’t miss Spirits, Scoops & Surprises – The Extended Cut. Listen now: https://hubs.la/Q0308qbk0

Meet the voices behind the magic! In this holiday special of Impact Makers Podcast, your hosts are joined by an incredible lineup of experts who bring seasonal innovation to life: - Dash Lilley, co-founder of Three Spirit, shares how functionality is the future of “no and low”. - Christine Barnagaud, MMR’s Global Sensory Qual Director, gives her verdict on festive products, including the show-stopping M&S Mince Pie Liqueur. - Shania Wilson, Social Media Specialist at Together Agency, reveals TikTok’s biggest holiday trends and their impact on consumer behavior. - Issaree (Maitrewong) Sismey, Senior Account Director at MMR, brings insights from Thailand’s supermarkets, where family-sized snack packs and local chili sauces are taking center stage. - Harshita Mullick, Sensory Qual Associate Director at MMR, explores China’s adventurous ice cream market, featuring bold flavors like mashed potato gelato.   This extended episode is packed with sensory surprises, global insights, and creative inspiration. Don’t miss it – tune in now: https://hubs.la/Q02_p54D0

Get Set for ‘The 2025 Show’ on January 23rd! Fresh thinking, bold ideas, and actionable insights - all packed into 60 minutes of high-energy discussion. Including: - Expert insights from industry leaders - Bold ideas to navigate the challenges ahead - Finding the next big thing in mainstream innovation You do not want to miss this! Mark your calendars: https://hubs.la/Q030jt5n0 Product Hub Huxly Global Together Agency

Social media loves snacks that shock, awe, and delight! Whether it’s fiery heat or zany packaging, these bold innovations are driving likes, shares, and TikTok trends worldwide. Want to know how brands are turning snacks into social sensations? Explore the trend in our blog 👉 https://hubs.la/Q02-lStf0

Holiday inspiration, anyone? In the latest Impact Makers Podcast, Andrew Wardlaw and Caitlin McLean dive into the most exciting seasonal trends, from adventurous ice cream flavors in China to TikTok’s viral holiday moments. This extended holiday special is packed with ideas to captivate consumers this season. Listen now and discover the magic of sensory creativity shaping the festive season ✨ https://hubs.la/Q02_p0fh0

Who’s taking the lead in helping consumers explore something new? Our exclusive Product Hub research reveals which CPG and QSR brands are standing out globally, and which could be falling behind. Download our latest REPORT to see who’s meeting consumer demands for discovery and who’s in the slow lane: https://hubs.la/Q02Xkhjh0

Imagine being part of a diverse, energetic, and innovative team trusted by some of the world’s biggest names in food, beverage, household, and personal care. These global brands rely on us for expert advice to shape the next big thing - and it's our incredible employees who make it all happen. We take pride in our collaborative culture, built on mutual trust, creativity, and a passion for excellence. Ready to be part of something extraordinary? Reach out to our recruitment team today: s.robinson@mmr-research.com Tré T.

Really positive (albeit WAY too short) trip to South Africa to spend time with the local MMR senior team, bedding-in some changes and plotting-out our strategy for the region - exciting times. Great to say hello to everyone else in our fantastic new Durban office as well! Always a favourite trip this one - great country and great people!

Spirits, Scoops & Surprises! In this festive special of the Impact Makers Podcast, your hosts explore the season’s most exciting product innovations and dive into the creativity shaping holiday experiences. TikTok trends, sensory highlights, and insights from the Co-founder of Three Spirit, Dash Lilley, bring even more inspiration to the table. Don’t miss this extended cut packed with ideas to captivate consumers this season and beyond. 🎧 Tune in here: https://hubs.la/Q02_p7gp0

🌟 Embracing the Future of Sensory & Consumer Science 🌟 Yesterday, we had an inspiring session at the IFST Sensory Science Group that made me reflect on the incredible journey of sensory science—from its roots to its future potential. Carol Raithatha began by setting the scene, taking us through the origins of our science and some of the fundamental techniques. Her showcase of both the challenges and joys of earlier days highlighted how much our field has evolved. Lauren Rogers then took the stage, diving into current sensory challenges and techniques faced by both industry and academia. She emphasised that while many questions have remained the same, our approaches and outlooks are developing. The integration of AI into sensory science is just the beginning of this transformation. We are on the edge of big changes! Alexandra Kuzmina finished up, inspiring us to think beyond immediate future concerns, reminding us that future thinking is about being imaginative rather than predictive. She pointed out that change can throw both consumers and developers off-balance, but it's this dynamic environment that offers the most exciting opportunities. This bright new and exciting future is being built on the work of the sensory greats and leveraging the fundamentals to innovate and do things differently. The future of sensory science is brimming with digital potential and possibilities. It is up to us all within sensory & consumer research community and especially early career scientists and researchers to seize this opportunity and take our field to the next level. Thanks to Stella Lignou and the whole SSG community for bringing us this exciting message for the future (and for letting me steal this photo too!). 🚀 Want to be part of this exciting journey and shape the future of sensory and consumer science? Reach out and join the Sensory Science Group today! #SensoryScience #FutureOfSensory #EarlyCareerScientists #Innovation #ConsumerResearch #IFST #SSG