Osmos’ Post

Retail media audience extensions in the programmatic open marketplace. I understand that retailers might not have a historical perspective on digital advertising or a full understanding of the disastrous impact of audience extensions on the value proposition of quality media owners (and the billions wasted over the years by advertisers). I understand why ad tech companies, whose business models are built on reach, push for that or (those that best interpret the future and a modern role for ad tech in the ecosystem) work to build curated marketplaces. What is beyond my understanding is why media owners are not working together to provide an exclusive, premium solution to retailers, that is fully in their control. #media #advertising #retail #retailmedia #monetisation #strategies #programmatic #data #audience

Melissa Borto Spaulding wrote a great guide on how to optimize Google Ads Performance Max campaigns: - Optimize asset groups - Use as many assets as possible - Optimize the asset group audience signals - Utilize Exclusions - Select the best bidding strategy - Utilize ad extensions - Use the video builder - Consider turning off URL expansion - Optimize the Google Merchant Center Feed - Utilize feed rules - Organize listing groups by product categories Read the full guide on the Go Fish Digital blog at the link in my comments 🔗 #GoogleAds #PPC #PaidMedia #PerformanceMax #Ecommerce #Advertising

🚀 Ad Buying Simplified with ClickAds.ai 🚀 After many months of hard work we are so proud to finally introduce you to our latest brand in the ClickTech family! ClickAds is a cutting-edge self-serve programmatic ad buying platform designed to revolutionize your digital advertising experience. Head over to our brand new website to learn how to leverage our advanced targeting algorithms and access a vast network of premium websites and apps, to connect with millions of potential customers. Ready to elevate your ad game? Learn more at ClickAds.ai #AdTech #DigitalMarketing #ROI

🚀 Ad Buying Simplified with ClickAds.ai 🚀 After many months of hard work we are so proud to finally introduce you to our latest brand in the ClickTech family! ClickAds is a cutting-edge self-serve programmatic ad buying platform designed to revolutionize your digital advertising experience. Head over to our brand new website to learn how to leverage our advanced targeting algorithms and access a vast network of premium websites and apps, to connect with millions of potential customers. Ready to elevate your ad game? Learn more at ClickAds.ai #AdTech #DigitalMarketing #ROI

🚀 Ad Buying Simplified with ClickAds.ai 🚀 After many months of hard work we are so proud to finally introduce you to our latest brand in the ClickTech family! ClickAds is a cutting-edge self-serve programmatic ad buying platform designed to revolutionize your digital advertising experience. Head over to our brand new website to learn how to leverage our advanced targeting algorithms and access a vast network of premium websites and apps, to connect with millions of potential customers. Ready to elevate your ad game? Learn more at ClickAds.ai #AdTech #DigitalMarketing #ROI

As AdBridg celebrates 10 years in business, we’re kicking off our countdown of the top 10 game-changing developments in ad stack management in the last decade. #𝟭/𝟭𝟬: 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Programmatic advertising has grown from a niche concept to the foundation of digital advertising. With most digital ad revenue now flowing through programmatic channels, it has completely reshaped the industry, offering unprecedented efficiency and scale. This automated approach enables real-time ad buying, significantly enhancing targeting precision and ROI for advertisers. By leveraging programmatic advertising, AdBridg helps our clients streamline their ad operations and maximize their digital ad revenues. Stay tuned as we explore more milestones in ad tech that have shaped the industry. #AdBridg10Years #ProgrammaticAdvertising #DigitalAdRevenue #AdTech

Thrilled to announce our new integration with StackAdapt 🎉 We've been hard at work adding more and more channel integrations to help marketers understand the total impact of their paid media spend. Our most recent addition is a StackAdapt connector that can measure, model, and optimize campaign performance alongside channels like Meta, Google, CTV, and more. DSPs (like StackAdapt) allow niche e-commerce products to find incredibly effective inventory – but it's difficult to measure since targeting and placements can be disparate and channel measurement is varied over time. That's exactly where Prescient comes in. Now, you can leverage our platform's best-in-class media measurement and optimization with the diverse targeting capabilities of StackAdapt's powerful DSP. Want to learn more? Book a demo with our team here: https://lnkd.in/gGc25D4X

Ever wondered how advertisers seamlessly target their ideal audience? Meet the Demand Side Platform (DSP) – a revolutionary tool that aggregates ad inventory from various exchanges and SSPs, making ad buying effortless and precise. Discover how DSPs are transforming digital advertising! #DigitalMarketing #AdTech #DigitalAdvertising #SSP #DSP #MarketingTips #MarTech #ProgrammaticAdvertising #AdOps #MarketingStrategy #DV360 #ProgrammaticBuying #ProwayAcademy

Improving CTR for Better Ad Performance CTR is the secret sauce of online advertising. It’s the digital handshake that leads your audience from a casual scroll to an engaged click. And when your CTR soars, your ad performance follows suit. But how do you make that happen? That’s where we come in... To know more about this, follow the link below; https://lnkd.in/gEAWStdz #blogging #advertising #CTR #ad #performance #Click #digitalmarketing #audience

Balancing Scale and Quality in User Acquisition at Adlytic Media! ⚖️ At Adlytic Media, we understand that scaling user acquisition is critical, but it’s equally important to attract the right users. Our approach combines high-volume acquisition with a focus on retaining quality, high-LTV users. By leveraging data-driven insights and AI-powered targeting, we ensure that campaigns are optimized not just for scale but also for long-term growth. We help brands strike the perfect balance—delivering campaigns that drive both quantity and quality, ensuring higher retention rates, and maximizing return on ad spend (ROAS). Ready to scale your user acquisition without compromising quality? Let’s talk! #UserAcquisition #GrowthMarketing #DigitalAdvertising #RetentionStrategy #HighLTVUsers #ROAS #AdlyticMedia