OMD USA’s Post

💡 How do you decide on what new touchpoints are worth investing in? Omnicom Media Group APAC CEO Tony Harradine tells MARKETING-INTERACTIVE that it's important to have a game plan that aligns with the overall brand vision, KPIs, and media mix. This latest interview follows Tony's fireside chat with McDonald's International CMO (IDL) Eugene Lee at All That Matters this week. During the session, they discussed passion points and new ways of engagement and dispelled myths. Read the full interview here: https://lnkd.in/gnQ5VBQN #BeOMG #TransformingExperiences #AudienceEngagement

Any relationship worth nurturing is a two-way street, right? 🤝 If a relationship isn't serving you, whether personal or professional, walk away. But before you do that, remind yourself - more often than not, you get out what you put in ❤️ It's great to see this message communicated in-house at brands like Ocado about their agency relationships. #agencylife #clients #partnership

Mark Murray Jones, Chief Strategy Officer at OMD EMEA, and Marlies Gebetsberger, SVP and Head of Philips Personal Health for Western Europe, will dive into the fascinating session, ‘Codified Culture: Creating order from chaos’. Expect a thought-provoking discussion on how brands can navigate and structure cultural influence in an ever-changing landscape. Don't miss out on these insights from industry leaders shaping the future of culture and marketing! Check out the video for a sneak peek into what Mark has to share!

The best hospitality in the ad-industry…𝙒𝙃𝙔 𝙉𝙊𝙏? .... Whenever I think of hospitality and service, I will forever think of this quote Danny Meyer quote: "Service is the technical delivery of a product. Hospitality is how the delivery of that product makes its recipient feel."

📌 Can a brand recover from a major PR crisis and why is brand loyalty important in these situations? Our research dives into Pepsi's 2017 campaign controversy to uncover how young adults perceive and respond to brand missteps and what methods work best when dealing with brand crisis. Despite a 48% drop in positive consumer sentiment, Pepsi managed to suppress the backlash well, using methods like public apology and erasing the campaign within a day. 🔎Key findings: - Brand loyalty is one of the most valuable assets for businesses, it can be fragile, particularly during avoidable/controllable controversies. - Transparent and timely communication is vital for rebuilding consumer trust. - It’s crucial to consider diverse consumer perspectives when handling crises. #brandloyalty #Pepsi #brandcampaign #crisismanagement #consumerperception Robina Tina Celmale Kristers Apsitis Sniedze Vilde

Great news! Unilever has been awarded Cannes Lions Creative Marketer of the Year 2024! This is a huge achievement, especially since the last time Unilever won this award was in 2010. Between then and now, Unilever has won a whopping 230 Cannes Lions. This outcome is a result of a focused effort to raise the bar on creativity. Some key learnings from my experiences over the past 10 years in this space : - Link the outcomes of enhanced creativity to superior business outcomes. We have pioneered new testing methodologies and attribution models to better embed the case with General Managers. -Land a clarion call-to-action with our agency partners and internal teams. Setting upfront clear expectations backed with focus in resource allocation, perseverance, and collaboration. -Resource multi-year internal capability building programmes. Our Get on the Frontline programme with a focus on Getting Real, Doing Good and Being Unmissable with our consumers. -Move from Marketing to Mattering via more purposeful brand positionings. Transition from advertising ideas for TV to social ideas that can inspire creators and consumers alike -Build stronger partnerships with social media platforms to executing better within each platform. -Recognize great work internally via internal awards and talent acceleration. A big shoutout to all our agency partners and Unilever teams who have collectively raised the bar on creativity. We could not have done it without you! Read more about this exciting news at the link below in the comments. #uniquelyunilever.

Can brands afford to be culturally insensitive? Following the controversy with Heinz's latest OOH ads, it's time for brands and advertisers to think about how they can become more culturally aware and avoid damaging their reputation with their consumers. To do that effectively, they need to be thinking about building diverse teams internally and making their workplaces more inclusive – otherwise consumers won't tolerate these "mistakes" anymore and might turn away from brands that are culturally insensitive. The column is available to registered users for the next 24 hours only and will then be made subscriber-only. Link is in the comments! With insights from: Krissie Petfield, RWS Group and Visha Kudhail, I Wish I Did That.

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

Definitely feeling like I'm in my Conference Era! Except at this one, I get to be the attendee learning from some top names in the industry about social media marketing, brand safety on social, creator economy updates, and brand reputation in a social-first world. There's something about getting to attend a conference smack dab in the middle of presenting at two. Excited to not only gain more knowledge around industry news, but maybe pick up on some presenting tips as well. Thank you GDS Group for the invite - got a brand new empty notebook packed and ready to bring it back full of new knowledge! #SocialMediaMarketing #SocialMediaConference #GDSConference #LoveToLearn

At NBCUniversal’s Brand Innovators event, experts revealed the secret to driving consumer engagement: cultural relevance. Moderated by Suzy's Lauren Lanzi, top leaders like Yusuf Chuku (NBCUniversal), Erin Goldson (Unilever), and Vince Lichaa (Rémy Cointreau) shared how to stay authentic while navigating fast-moving trends. Want to know their game-changing strategies? Dive into the blog for actionable insights! https://lnkd.in/eb9iXj5Q #MRX #ConsumerInsights