ComplexCon is the ultimate fusion of technology and experience, spotlighting the magic of exclusive collaborations, immersive activities, and electrifying live performances. In our latest Rapid Response Hunter Kerr, Associate Director of Content, at OMD's The Content Collective reveals the profound influence brands can wield when they seamlessly integrate these elements to captivate and engage consumers to drive business growth. "At ComplexCon, we recognize the incredible power of experiences that transform fans into active participants. It's about embracing emerging microcultures and forming thoughtful partnerships to facilitate meaningful conversations. By connecting fandom to lifestyle through influential collaborations, we create symbols of brand identity that ignite intense engagement. Combining these strategies allows brands to stand out by leveraging culture and forging lasting connections with their audience.” — Hunter Kerr Discover more below: #OMD #ComplexCon #BrandStrategy Complex NTWRK
OMD USA
Advertising Services
New York, NY 116,416 followers
An integrated media communications agency committed to delivering sharper insights, smarter ideas & stronger results.
About us
OMD U.S. is the largest media agency within the OMD global network. We are the business transformation partner for the world’s most prestigious brands. We drive digital growth through industry-leading digital, data and technology capabilities. We are Cannes Lions’ Media Network of the Year, the best performing global media network overall by RECMA, and are ranked number one globally by COMvergence. We are the world’s most effective media agency network in the Effie Effectiveness Index and WARC Effective 100 rankings.
- Website
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http://www.omd.com/usa
External link for OMD USA
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Strategy, Activation, Advertising, Analytics, Marketing, Media Planning, Media Buying, Digital, SEO, Social Media, Communications Planning, Econometrics, Search, PPC, Market & Customer Insight, Sponsorship, Content, Mobile, Branding, and Online Advertising
Locations
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Primary
195 Broadway
New York, NY 10007, US
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225 North Michigan Avenue
Chicago, IL 60601, US
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5353 Grosvenor Blvd
Los Angeles, CA 90066, US
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600 California Street
Suite 700
San Francisco, CA 94108, US
Employees at OMD USA
Updates
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💼✨ Canva is on a mission to transform workplace experiences by helping foster cultures of appreciation. In its latest campaign, #LoveYourWork, Canva aims to inspire conversations about transforming workplace cultures through recognition and inclusion. https://lnkd.in/e8tfRVMa William Romann, Executive Director, Client Leadership at OMD U.S., shared, "Canva is such a unique and innovative business that we are fortunate to partner with. But the privilege of working with Canva is not just in their capability or the impact of reshaping a category. It's their ethos, their mission to be a force for good that is so brilliantly woven into the fabric and essence of their brand. That’s what truly makes them exceptional." See the work here: https://lnkd.in/enSs_Gi2 #Canva #OMD #CorporateNatalie #WorkplaceCulture Natalie (Corporate Natalie)
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Check out OMD USA's Rapid Response from Advertising Week New York 2024! The report delves into the profound impact of cultural relevance on brand perception, the seamless integration of content creation with cutting-edge technology, and the transformative effect of in-store retail media on enhancing the consumer experience. #CulturalRelevance #MarketingInsights #AWNY2024
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Happening Now!
Will you be at Advertising Week New York 2024? Mark your calendars and start your 2024 Advertising Week NY experience with a must-see fireside chat, 'Unleashing Consumer Engagement: Embracing the Cultural Zeitgeist,' on Monday, October 7, at The Creativity Stage from 11:10 to 11:40 AM ET. Join OMD USA for an exclusive fireside chat featuring PepsiCo, and hear directly from Chrissie H., OMD U.S. CEO, Joey-lyn Addesa (JL), Executive Director at OMD, and special guest Stacy Taffet, SVP of Marketing at PepsiCo Beverages North America, as they delve into the world of cultural planning. Don't miss out on this opportunity to gain valuable insights into cultural planning and learn how PepsiCo and OMD collaborate to co-create culture, connecting with consumers and propelling PepsiCo's iconic brands into sustained cultural relevance. Register today: https://lnkd.in/eP44GBus #awnewyork24 #Culture #OMDUSA #PepsiCo
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Will you be at Advertising Week New York 2024? Mark your calendars and start your 2024 Advertising Week NY experience with a must-see fireside chat, 'Unleashing Consumer Engagement: Embracing the Cultural Zeitgeist,' on Monday, October 7, at The Creativity Stage from 11:10 to 11:40 AM ET. Join OMD USA for an exclusive fireside chat featuring PepsiCo, and hear directly from Chrissie H., OMD U.S. CEO, Joey-lyn Addesa (JL), Executive Director at OMD, and special guest Stacy Taffet, SVP of Marketing at PepsiCo Beverages North America, as they delve into the world of cultural planning. Don't miss out on this opportunity to gain valuable insights into cultural planning and learn how PepsiCo and OMD collaborate to co-create culture, connecting with consumers and propelling PepsiCo's iconic brands into sustained cultural relevance. Register today: https://lnkd.in/eP44GBus #awnewyork24 #Culture #OMDUSA #PepsiCo
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Breaking news: 🌟 OMD has been awarded the coveted Media Network of the Year at the Cannes Lions International Festival of Creativity. 🏆 This achievement is a direct result of the outstanding work and collaboration of our teams, clients, and partners across the network. Join us in a round of applause for each and every OMDer, for their contributions in creating world-class campaigns. 👏 🎉 #OneOMD #CannesLions2024
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OMD USA reposted this
ICYMI! Explore all things commerce during day three at the Omnicom Cove! Some of our favorite moments from the day included: ☕️ A breakfast with SiriusXM 💰 In-depth discussions around commerce & creativity, the future of commerce, and reimagining retail 🎥 Candid Cannes hosted by Flywheel’s CEO, Duncan Painter and OMD USA’s CEO, Chrissie Hanson Head to cannes.omnicomgroup.com to learn what’s in store for tomorrow! #OmnicomCannes
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🌟 Calling all Cannes Lions International Festival of Creativity attendees! 🌟 📅 Save the date for a "CMO Excellence Panel" hosted by NBCUniversal's Jamie Cutburth. The panel will feature industry leaders Jaime LaMontagne, Chief Marketing Officer at Exact Sciences; Alyson Griffin, Head of Marketing at State Farm; Jess Spaulding, Chief Marketing Officer at PepsiCo Foods Canada; and Zach Kitschke, Chief Marketing Officer at Canva, who will discuss strategies for achieving excellence in a world influenced by AI and rapid technological change. 🚀 The panelists will define ‘excellence’ and how that informs organizational culture and creativity, supports organizational objectives, and what it takes to manage creative, media, data, and technology partners to achieve excellence. 📆 Monday, June 17th, from 4:15 pm to 5:00 pm CEST 📍 NBCUniversal's Cannes Lions space, Le Studio NBCU—Programming Room Floor 3, 5 Rue des Belges, Cannes. RSVP: https://lnkd.in/eA3zce5b #CannesLionsFestivalofCreativity #OMG #CMOExcellencePanel
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🎉 We are honored to be recognized as the Large Agency of the Year at the 16th Annual Shorty Awards for the second consecutive year! This recognition is a testament to the incredible growth, creativity, and innovation fostered by our amazing teams, clients, and partners. A special shoutout to all who contributed to our success! 🏆 The U.S. Army: Salute to Summer: Winner Government / Politics 🏆 Doritos: Empirical Doritos Nacho Cheese Spirit Winner Brand Partnership 🥈 Cheetos Duster 2.0: Silver in Food & Beverage 🥉 Frito: Country's New Crop: Bronze in Influencer Category 🏆 State Farm Jake Social: Winner in Brand Voice and Multi-platform Presence 🥈 State Farm Super Bowl 2023, The Big Game Came to Us!: Silver in Contest & Promotion Please join us in a round of applause for our teams, clients, and OMD partners.👏🏆 #OMD #ShortyAwards
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Speaking to Variety for its upfront curtain raiser, OMD Chief Investment Officer Kelly Metz defines the agency’s “number one priority” and expectations for it being met. https://lnkd.in/gFA_7civ
TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
https://variety.com