Nilesh Kowadkar🎨’s Post

𝐉𝐚𝐢𝐬𝐞 𝐙𝐨𝐦𝐚𝐭𝐨 𝐢𝐬 𝐚𝐥𝐥 𝐢𝐧 𝐨𝐧𝐞: 𝐂𝐡𝐢𝐧𝐞𝐬𝐞+ 𝐈𝐧𝐝𝐢𝐚𝐧 + 𝐌𝐞𝐝𝐢𝐭𝐞𝐫𝐫𝐚𝐧𝐞𝐚𝐧 𝐞𝐭𝐜.  𝐒𝐢𝐦𝐢𝐥𝐚𝐫𝐥𝐲, 𝐙𝐨𝐦𝐚𝐭𝐨'𝐬 𝐂𝐄𝐎 𝐃𝐞𝐞𝐩𝐢𝐧𝐝𝐞𝐫 𝐆𝐨𝐲𝐚𝐥 𝐢𝐬 𝐚𝐥𝐬𝐨 𝐚𝐥𝐥 𝐢𝐧 𝐨𝐧𝐞: 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 + 𝐊𝐢𝐧𝐝 + 𝐋𝐨𝐯𝐢𝐧𝐠 𝐞𝐭𝐜. Idk you agree or not but I think naturally a human nature is there when he is at the top, he thinks as he's everything. But this doesn't apply to DP. He is such a generous person, he congratulated his rivalry: Swiggy because: It got listed at Rs.420, a jump of 8% from the issue price on the NSE. Swiggy's Rs 11,300 crore IPO set 5000 employees to earn ₹ 9000 crore.  I especially like his tweet on X: "you and I... In this beautiful world Swiggy" It should be like: "You and I make this world more beautiful." But really, Zomato and Swiggy both are just doing damnn good. And they both stand as an inspiration to many. Especially me. #zomato #swiggy #good #both #linkedin #linkedinforcreators

Calling out all the Product Managers! Is there a way to refresh my feed to explore beyond Zomato, Zepto, Blinkit, Meesho, and Swiggy? While I admire their innovation and success, my feed feels a bit flooded with their case studies, features, and comparisons. I’d love to discover some hidden gems in the product world—products that might not make the headlines but are creating amazing value. If you know any tips to help diversify my feed, please drop them in the comments! #ProductDiscovery #Innovation

🎯 How a simple 1-week experiment led to massive growth impact at Meesho 🎯 In the world of product, creating impact is hard. A lot of junior / mid-career PMs struggle with coming up with the best ways to problem solve and create impact. But if you think user-first in a first-principled manner, a lot of the path becomes clear. Platforms like Swiggy and Zomato have a common feature that all of us use, but Meesho decided to counter-use that feature and saw a big bump in their activation growth in just one week, see the 30-sec clipl below. In our last episode with Ayush Baheti, we talk about many such stories in Meesho's journey from 15K to 3.5M orders per day, but more importantly, we also talk about frameworks to approach such problems in your work to create impact. If you're early in your PM/growth career, check out the link in the first comment.

Lessons from Zomato: Avoiding the Scale-Too-Soon Trap We’ve all seen the meteoric rise of BYJU'S, Ola, and Zomato, but what happens when scaling too quickly leads to pitfalls? Nitin Sehgal shares his perspective on how tech companies often fail to anticipate the challenges of rapid growth. He explains how both Byju’s, OLA's, and Zomato suffered from trying to scale new products too soon without a solid roadmap in place. We show you the critical mistakes to avoid and the strategic moves that can ensure steady, sustainable growth. Follow us for more lessons on navigating the fast-paced world of tech and scaling products the right way! Techburner Social Samosa Mad Over Marketing (M.O.M) #TheMarcomAvenue #TMA #Productmanager #Zomato #Ola #Byjus #businesschallenges #businessroadmap

Delivering Dreams: The Swiggy Journey 🚀 Swiggy changed its registered name from Bundl Technologies Pvt Ltd to Swiggy Pvt Ltd before the IPO. Do you know why? 🤔 Founders often don’t focus on the company name at the beginning. In most cases, the product name differs from the company name (like Google and Alphabet) because the product typically comes later. 💡 As the product grows, it eventually becomes the brand identity. But the journey from Bundl to Swiggy wasn’t just about changing a name - it’s a tale of perseverance. Let’s dive into the story behind it! ✨ Unlearn Product #unlearnstreak

Swiggy 25 Crore Not out🏏💰 Swiggy In, Zomato Out: Winning the Spotlight with a Shark Move! In the world of business, sometimes the smartest plays happen off the field. Swiggy’s decision to sponsor the upcoming season of Shark Tank India is a perfect example of this. With an investment of ₹25 crores, Swiggy not only secures prime-time visibility but also takes a bold swipe at its competition by ensuring Zomato CEO Deepinder Goyal, a prominent shark in the previous season, steps out. It’s a win-win: # ₹25 crores for a Shark Tank sponsorship is a small price to pay for a massive brand boost. # Even more valuable? Removing a competitor’s CEO from such a visible platform. Swiggy has proven once again that it’s not just about competing; it’s about playing smarter. With this move, Swiggy has demonstrated that it’s not just a contender in the food delivery space, but a true shark in the business world. “Absolutely brilliant move! Swiggy didn’t just buy visibility—they made a power play. Shows how strategic thinking can redefine competition. Curious to see how this plays out in the long run. What’s your take on Swiggy’s approach?” Disclaimer: No biases here, just admiration for a brilliant business strategy at play! #swiggy #zomato #sharktank #sharktankindia #deependra

So… Swiggy sponsored Shark Tank and booted Deepinder Goyal out. I know I am a little late to this, but is this a clever move, or did they accidentally give Zomato a boost? Basically, Swiggy didn’t want Zomato getting more visibility through Deepinder Goyal. But honestly, I don’t think it matters much. From a customer perspective: If you knew Deepinder before or saw him on Shark Tank (like me and 12.5 million others), you already have an image of him. I’m a fan and follow his brand online. (And yeah, I still use Swiggy.) For anyone who didn’t know him? Well, they definitely do now. Swiggy basically handed Zomato some free publicity. Plus, Zomato’s marketing is pretty solid anyway. From a macro perspective: -> Great move for Swiggy! They’re getting more eyes on them as they prep for their IPO, which they really need. -> From my POV, I’m sticking with Swiggy, and my friends who use Zomato aren’t planning to switch either. It mostly comes down to the user experience (UI/UX) differences. -> And those who loved Deepinder on Shark Tank? They’re just gonna miss seeing him. Honestly, this is a wild reminder of how intense our industry can be. Competition gets fierce, and sometimes you just have to roll with the punches. So, is it all just good fun, or did they go too far? Let’s chat! #zomato #swiggy

Swiggy: It's our IPO today, and we are launching a film too. Zomato: Yes, we know. And we are releasing a post to celebrate it, bro! A Few hours later. Result on Instagram Swiggy film: 14K likes, 1K+ shares Zomato post: 1 Lakh+ likes, 18K+ shares Lesson: Zomato India team - opportunity koi bhi ho, conversations Zomato ki hi honi chaiye. (We will convert every opportunity into our favour). Disclaimer: I love both brands and their marketing efforts. This is issued in marketer's interest, to learn how to capitalize moments. hashtag #advertising hashtag #marketing hashtag #branding #swiggy #zomato Swiggy Zomato India

Swiggy: It's our IPO today, and we are launching a film too. Zomato: Yes, we know. And we are releasing a post to celebrate it, bro! A Few hours later. Result on Instagram. Swiggy film: 14K likes, 1K+ shares Zomato post: 1 Lakh+ likes, 18K+ shares Lesson: Zomato India team - opportunity koi bhi ho, conversations Zomato ki hi honi chaiye. (We will convert every opportunity into our favour). Disclaimer: I love both brands and their marketing efforts. This is issued in marketer's interest, to learn how to capitalise moments. #advertising #marketing #branding

Wonderful long weekend edition of The Nutgraf, on Swiggy as the middle child, from Praveen Gopal Krishnan "Everyone knows middle-child syndrome. It’s when you have an elder brother or sister who is an overachiever and a younger one who is carefree and cheerful. The middle child is caught in the middle—they can neither live up to the elder sibling’s accomplishments, nor can they match the younger sibling’s casual successes. Middle children have it hard because they are forever compared to both siblings, and fall short of both. ... Swiggy is caught between having to live up to the performance of Zomato and the narrative of Zepto. Both companies have an advantage over Swiggy in two different departments. If I were Swiggy, I wouldn’t want to be here, but I have no choice now. Swiggy has to set itself apart from both these companies, in business and in narrative. That’s not going to be easy, and in many ways, I sympathise with Swiggy’s position." https://lnkd.in/gdFdzyiV