Nike’s Post

Demi Vollering is a Nike athlete. WOW! But what does it mean? A couple days ago the cycling world was hit with this big-ring news: Tour de France Femmes winner and (almost but not yet) former SD-Worx rider Demi Vollering has signed a sponsorship with Nike. Now, Nike is not particularly known in the world of cycling. They have no pro-level kit. They don't even have any significant presence. The last high-profile sponsorship was with Lance Armstrong. Ups. But they do sponsor Mark Cavendish, who rides in Nike-branded (if not manufactured) shoes and Cameron Wurf of Ineos. But it's still Nike. With their 83700 employees and over 51 bn USD in revenue, they can make some serious waves. So the big question is… What does that mean? What does it mean for cycling in general and women's cycling in particular? I have absolutely no idea, to be frank. But I'm excited nonetheless. Here's why: 🚴 Earlier this year we saw Red Bull buy a majority stake in Bora-Hansgrohe. They're already sponsoring a few riders, but team sponsorship is next level stuff. 🚴 Nike starts sponsoring one of the best female cyclists in the world. 🚴 A Saudi Arabia-owned investment firm plans to invest around 250 mln euro into creating a new cycling league. Now, I think that each of these 3 events is noteworthy and could lead to big and interesting changes in the world of cycling. But all 3 combined seem to suggest a growing trend. Companies and other entities start seeing the potential in cycling. And some, especially the bolder ones, want a piece of the action. And once a few come in, their competitors may (or should) consider doing the same. This may mean that in the next few years we'll see an infusion of capital into cycling. This could translate into a more robust team financing system. Equal pay to riders regardless of gender. More opportunities for young riders and development teams. All sorts of good things. ⁉️⁉️But those are just my speculations as an outsider. What do you think? Does the Nike deal mean we're about to see some big changes? ⁉️⁉️👇👇 #cycling #sponsorship #womencycling #nike Endurance Translations, the only translation agency for cycling and endurance sports brands.

THIS IS ONE OF THE BEST ADS WE'VE SEEN 👀 "Winning isn’t comfortable" by Nike Without showing any runner in action, this 30-second film manages to instantly connect with athletes of all levels. Here's why: 👂They listened: one of the leading conversation theme around marathon-running is recovery, and the feeling of sore legs the day after, no matter if you are a marathoner or an every jogger. 🙌 They celebrate: that crab-walk of the day-after is a universal sign of recognition and pride. "We did it." Nike nails this insight in a playful way that every runner can relate to. 📅 Their timing is impeccable: With marathons in Berlin, Sydney, Chicago, Amsterdam, Buenos Aires, New York City, Istanbul, Athens, Honolulu, Singapore, and more happening from September to December, Nike’s dropping this ad at the perfect time, almost guaranteeing it will be shared and reshared, and be at the heart of many conversations to come in the running world. What do you think? Did you relate to the ad? #nike #nikerunning #running #marathon

Nike invented running. This is a statement I heard when I took an interest in Track and field events, specifically running. It stated that #Nike invented running to boost #sales of their sports wear. Are you fond of running, walking or Jogging? When I look at the calendar year, I tend to envision a track event similar to a sprint, a distance run such as a #marathon, relay races or steeplechase.  As many of us are excited to be coming to the end of the year, we are likely to end the race, however i see it as a steeplechase not quite at the end but right at the obstacle that leads to the new track. Therefore however tempting it is to come to a complete halt or to keep running very fast. I believe it is a great time to slow down ( not stop) and allow yourself #Navigate the chase *"If you can't fly, then run. If you can't run, then walk. If you can't walk, then crawl, but whatever you do, you have to keep moving" #MartinLutherKingJr The year is coming to a close, there’s a desire in most to give up and in some to sprint through their desired 2024 goals. I suggest slowing down this allows us to take up a pace of grace in order to look back at January 2024 with gratitude and at January #2025 with #anticipation

So Nike signed a deal with Demi Vollering. Why is that such a huge deal? Because Nike doesn’t have a rich history in terms of cycling partnerships, with Lance Armstrong and Mark Cavendish being some of the exceptions in fairly recent history. It showcases the increasing popularity of women’s cycling, and at the same time it also shows Nike’s strategy – choosing a brand ambassador as compared to a team partnership or event sponsorship. Looking at it from the outside, it seems like a very smart move from both sides. Demi will be able to benefit from Nike’s global presence, and signing a deal with one of the most prominent brands in the world of sports shows how big of a deal women’s cycling has become – which will help her as well in convincing other potential partners to dip their toes into women’s cycling. As for Nike, choosing one of the world’s best in women’s cycling as an ambassador shows that they are very much keeping track of new trends in sports, which you would assume from a big brand. Well done! Who’s next?

Puru from the cycling section of Decathlon will never need a job because what he does is also his passion. As a passionate cyclist he guides other cyclists to explore their passion for cycling. Everyday through experience of helping hundreds of cyclists he is building a practical library of knowledge. He does not need to put on, he is authentic and you can sense it when you meet him. If he does not show up , he will be missed. Invest in building your brand through your work . 1.⁠ ⁠Make your work your passion.  2.⁠ ⁠Be an artist at what you do , no one can replace an artist.  3.⁠ ⁠Go beyond and share your gifts freely in the community, without an agenda. You will build a tribe. This will take time , have patience. But once you do this work will always walk up to you. I have tried this it has worked for me , I have helped many follow this and seen them grow. If you want to build your personal brand, I can help you master the art of storytelling, to join my cohort announcements WA group , link shared in comments. #PersonalBranding #BuildYourBrand #AuthenticBranding #BrandStrategy #BrandYourPassion

Established becomes “new”

New Post: TOP PLACES I'VE RUN IN THE WORLD Running is one of the simplest ways to get a workout in when traveling. It requires almost no equipment to do it (the right adidas running shoes and shorts help, for sure) and it’s one of the best ways for you to learn a city and culture. Here’s my top seven favorite places I’ve run in (so far) in the world. https://lnkd.in/gCms7TGc (adidas partner)

STEM through Sports. Change through action and performance. Believe sports has the power to change the world. Continue to be on a mission to help and inspire others around the world and make dreams come true. Facts: ✅Chris Nikic is the first person with Down Syndrome to complete and Ironman & ✅6 World Major Marathons ( 6th star received when we raced in the Tokyo Marathon this year) ✅ We celebrated at the Guinness Book of World Records after completing the London marathon ✅We raced in the Montenegro 70.3 mile triathlon yesterday. ✅ Water was below 64 degrees - cold and all mindset Chris did not have a wetsuit on for the 1.2 mile swim. ✅ It is an honor to be a Guide & take is seriously ✅ It is our 5th race together this year. 4 Marathons 26.2 mile(s) and one 70.3 triathlon this year. ✅ He has a custom bike made for balance - athletes with Down Syndrome. ✅ 420 competitors, 45 Nations and we represented 🇺🇸. Only 2 American’s racing in Montenegro. On a mission to show the world inclusion for the athletes with intellectual disabilities. It is all about performance. Chris and his friends are training and racing hard. If you see the shirts around the globe or at a race in orange “ 1 percent better “ you have context. We strive to be one percent daily and hope that everyone has mentor that helps them achieve their goals. We are focused on our next Ironman 70.3 miles and we will have about 8-10 athletes ( that have Down syndrome or autism) with us. Thank you adidas for your continued support with 1 percent better. Very Proud of Chris beyond words. Note: A loyal end user for WHOOP since the technology device came out. It is key for maximizing data and performance. No excuses.. get out and move. If you need help, reach out. #servantleader #bethechange #STEM #technology #sports #mentorship #action #results #montenegro #globalimpact #whoop #changemanagment #data #healthandwellness #enduranceathlete #mentalhealth #transformation #goals #leadership adidas WHOOP The IRONMAN Group Abbott World Marathon Majors Gatorade Performance Partner ROKA Cervélo Specialized Bicycle Components

Bones. Throughout most of my childhood that was my nickname. Growing up I loved skateboarding and always rocked a Bones Brigade t-shirt. Not the bald beauty you know today, but a full on Tony Hawk flop hairstyle. Kick-flipping my way thru adolescence. Flash forward to yesterday and the Olympic Finals of Skateboard Park. Athletes risking life and limb to land the best tricks with amazing style. Not only was it a showcase of incredible talent but a celebration of everything great in the sport. Don't let any legacy stereotypes fool you around the culture of skateboarding. On display yesterday is what the sport is about, a celebration. A celebration of skill, competition, creativity, perseverance and so much more. It's a celebration we should all appreciate and if possible bring into other areas of life. Life, as in the combination of business and personal. The Getty photo here of Keegan Palmer on the shoulders of his competitors captured it so well. Greatness celebrating greatness. I get it. It was fun to skate downtown Evansville or if we were lucky hitting the ditch at Lincoln State Park. You'd push yourself to land that first handrail or smash your shin on a bench grind 50/50. Regardless, when you landed that trick the entire crew with you would celebrate. What can we take away from yesterday? One thing is that life may be an individual sport with support from your people. The opportunity is to find more ways to lift others up. It may sound cheesy but its real and it feels awesome. Like a skater finding his line around the park, everything is a choice. It's a choice to celebrate others or do the right thing. It's also a choice to be a prick. Choose better. Do yourself a favor. Check out the Skateboard Park Final and choose to celebrate someone in your crew or someone new. Link below. Also, a huge shoutout to Dan Lovinger and the entire NBC Olympics Team for an amazing experience. Thank you for bringing all the stories from Paris to us, especially sports we don't see every day. 🏅 https://lnkd.in/gDej-xEA

What an absolutely superb job Paris has done of making it easy, safe and most of all FUN to get about by bike, in double quick time. Jumping on a hire bike (check the video!) was the perfect way for me to follow the action in today’s Paratriathlon races, which took place on a stunning course including a stretch of the Seine and the cobbles of the famous Champs Elysees. There are now 30,000 hire bikes across the city - part of the mayor Anne Hidalgo’s mission to transform how people get around the city - but also provide alternatives to cars during this year’s Olympic and Paralympic Games. The majority of the city’s hire fleet are electric, and good value too - at 10 Euro for 5 x 45 minute rides (via Velib). There really is no better way to see the city’s sights, or simply get from A to B. We covered miles more ground than we would on foot or by public transport - and no need to go underground - all the city’s glorious sights just unfolding before our eyes. It’s not perfect; there are layouts that don’t really work, routes that end, signs that confuse, and a plethora of micro mobility flying down the lanes from e-scooters, to solo wheels, to cargo bikes and trishaws. And we did almost end up on the Peripherique at one point trying to get to the Bois de Boulogne. But it’s just so bloody normal. And where things are less than perfect, people just make them work. It’s brilliant. #Paris2024 #ActiveTravel #Cycling