Nike Communications, Inc.’s Post

As I look at the last few hours of work before Nike's annual "Well-Being Week", it feels like a good time for a little bit of reflection and perspective. First, I am grateful to have some time to recharge. Nike's annual summer break that closes offices worldwide for an entire week is a true gift and it is one of the best benefits we have working here, and not one afforded to everyone. Headspace is the gift you give yourself, but it takes time to get there. But, there is no doubt it has been a challenging year as well. I am grateful and thankful for the efforts of the teams and partners I work with, who all have continued to show up and work incredibly hard despite these challenges. They are some of the finest people I've ever worked with in my 25+ years in digital, and I know in the end, we will win. Thank you to the teams. You really are amazing people. And yes, let's talk about "winning". A lot has been made of the new "Winning Isn't for Everyone" campaign, and I'll end with what it means to me. I can tell you, for me, the last two years have been some of the most challenging of my entire career - growing new skills, building new relationships, taking on some of the biggest and more complex challenges I've ever faced, working with partners of all motivations, experiences, and perspectives. And I haven't always gotten it right. But I want to win. For me, the tagline is indicative of the struggle with one's self of pushing harder and pulling back, being nice and being aggressive, being individually selfish, and putting team first, in the pursuit of this victory. And in my mind, the duality is a great parable for me as a product manager, here, and at just about everywhere else I've ever been. And while every global PM leadership role is just a little different, the question always comes, what's the end goal? And, it is to win. For our families, for our customers, for our teams, and for ourselves. Even when we have to lose a little (sometimes a lot) before we do. Thanks for reading. Hope you're having a great day, and your tomorrow is looking even better.

5 things you can learn from how Bacardi + Nike Communications, Inc. partner with + empower creators of all backgrounds. So grateful to have been able to build the long-term relationship with multi-talented dancer, host, and AAPI advocate @sheelaawe X Bacardi over the past 9 months through the Carta Collective. Here's how this team is doing it differently: 1. It's a LONG-TERM partnership formed around aligned values. 2. They prioritize building a real relationship, not a transactional one by making the time to check in on video calls throughout the entire partnership. 3. They care about Sheela outside of the program - they reached out to be integrated into Sheela's Lunar New Year MIXer. Again it's the authentic relationship that made Sheela feel supported and seen. 4. They build a community of like-minded creators that are now friends, collaborators, and Bacardi stans through the Carta Collective long-term program. 5. They create COOL creator-centric IRL experiences. Sheela went to Gov Ball and the VMA's this past year and they are programming and elevating even more for 2024. Creating programming thinking about "is this something creators will actually enjoy" is super impactful. This is how creator partnerships THRIVE! #creatoreconomy #brandedcontent #creativeagency #authenticitymatters

What separates the global brand leaders from the rest? A team that’s willing to say “We can go further.” Cyntia Leo, now Head of Brand Marketing at Urban Outfitters, spent a decade at Nike working her way up to Brand Marketing Director. Her secret? Never being afraid to push the envelope. Cyntia shared that at Nike, if you want to get noticed, you can't just follow the brief like a mindless drone. You gotta bring big ideas and out-of-the-box thinking. Whenever a brief landed on her desk, she was always willing to push back and say, "Yeah, this is alright, but I think we can make this even better." She was constantly challenging her team to dig deeper, to find the real story they wanted to tell, and to figure out how to connect with the consumer on a whole new level. That fearless, go-big-or-go-home attitude helped Cyntia rise through the ranks and get to where she is today at Urban Outfitters. So if you're looking to make your mark, take a page from Cyntia's playbook. Don't be afraid to shake things up. Think big, push boundaries, and never, ever settle for mediocrity. Want to hear more of Cyntia's wisdom? Check out her full interview on the next episode of How The F**k Did You Get That Job, dropping this Wednesday.

Today marks my last working day at Nike after spending 16 years and 10 months. What a ride I must say! I joined Nike as an EKIN, the best job at Nike hands down. The free products are a nice perk but it’s because I lived through the unapologetic, unadulterated and unfiltered lens of the consumer. The role was fulfilling to say the least because it was never about wrong or right, managing bosses and deadlines but merely an uncompromised view from the consumer of Nike and I was their messenger. The magical connection towards the consumer will always drive me - so much to be explored and often underappreciated. As I reflect on my departure, I draw from a Buddhist parable of the man and the poison arrow. So indulge me if you will 😊 ; A man was wounded by a thick poisonous arrow and was furious to answer questions in his mind ; who was the assailant, how did he look like, what was his motives before receiving any treatment. Eventually the wounded man would die of poisoning long before he received any answers to his question. By answering abstract questions merely prolongs affliction and matters very little when we have the power to eradicate it by tending to the arrow and focusing on the NOW. This story rings so true in many ways and it helped me remove ambivalence as I move on to the next chapter. In contemplation I recognize that I’ve made mistakes along the way, but each one has been a learning opportunity thanks to the support and understanding of my colleagues. These experiences have been invaluable in shaping my growth and development. Concomitantly, I’ve had the privilege of working alongside some of the most talented and inspiring individuals. I pay tribute to their guidance, support, and friendship instrumental in shaping my career and personal growth. For those teammates, I’m unequivocally grateful to have cross paths with you and humbled for the experiences and bond I’ve received. By the same token I hope that I’ve left positive impact to teammates and consumers alike. As I segue to my new chapter, I ask my fellow Nike friends to continue wearing the Swoosh proud, continue listening to the consumer and never looking for the finish line. I look forward to staying connected and cheering on the future successes of Nike and their amazing team. And if you’re ever interested in talking about retail, sports, business or anything in between or if you know anybody you think I should meet, you know where to find me! To new beginnings and continued growth! Now, off to removing the poison arrow so wish me luck! Wong Li-Zren Employee # 125890 PS : If you’re ever travelling (or needing travel tips) to Malaysia or SEA, give me a holler 😊

What do these 5 corporate taglines all have in common? 🤔 1️⃣ Nike — Just 𝗗𝗼 𝗜𝘁. ✅ 2️⃣ Coca Cola — Open 𝗛𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀. 🥤 3️⃣ Disney — The 𝗛𝗮𝗽𝗽𝗶𝗲𝘀𝘁 Place on Earth. 🏰 4️⃣ L'Oréal — Because You're 𝗪𝗼𝗿𝘁𝗵 It. 💄 5️⃣ McDonald's — I'm 𝗟𝗼𝘃𝗶𝗻' It. 🍟 They invoke an 𝙚𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙚 from the customer. ❤️ The best brands know that connecting with hearts (not just minds) opens checkbooks. 💰️ That’s why they don’t sell 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨 so much as they sell 𝙛𝙚𝙚𝙡𝙞𝙣𝙜𝙨 and 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨. And as professionals, you need to start selling more than your technical skills. You need to sell the 𝙞𝙢𝙥𝙖𝙘𝙩 and 𝙫𝙖𝙡𝙪𝙚 that you create. 💡

Let me show you a simple way to scale your brand.. : What do you associate your brand with?? : COCA-COLA is happiness So subconsciously buy to experience happiness. : NIKE is support, encouragement.. So people buy nike to experience this encouragement. : What you intentionally create your brand to be associated with, allows customers/consumers to want to be a part of that experience. : As long as its appealing to the human emotions and logic. : Most brands here, are not even associated with anything.. : This is one major reason you are not scaling up. : Its the weekend.. And as a Strategist, we don't really rest on weekends.. : So i will do you the honours.. You know your brand needs this intentional associated experience.. : You should reach out, and lets create something for you.. #brandingdesign #brandstrategy #consulting #weekend

🚨 Midweek PSA: If your marketing plan doesn’t make you feel a little nervous, you’re playing it too safe. 🎯 Remember the time Nike dropped 'Just Do It'? That was a huge gamble. Some people thought it was too bold, but guess what? The rest is history! In PR, marketing, and sales, sometimes playing it safe is the real risk. Why? Because the campaigns that get people talking—the ones that really move the needle—are the ones that make us pause, laugh, or even shake our heads. Here’s my rule: If you’re not second-guessing your bold idea, it’s probably not bold enough. So, are you ready to bet on a campaign that feels daring but unforgettable? 💬 What’s a marketing, PR, or sales campaign that totally hit the mark for you—or one that totally flopped? Drop it in the comments and let’s talk about the fine line between risk and reward! #RiskIsWorthIt #MarketingMaverick #BoldPRMoves #SalesGambles #CampaignWins #LearningFromFlops Harry Hare Azmaira Thobani Annastacia Kimtai Albert Woga Nyandat Abeba Mekuria (MSc.) Kevin Otiende Ali Hussein Kassim Mbugua Njihia Michael Muriithi Darshan Chandaria Daisy Kambuni Meera Shah Caroline Ntinyari Jackie Tonui Wahu Mwangi Mary Githinji Charles Matu Nishant Bhatt

Today, I’m 25th years old…………. at Loreal 😉   This week, I’m turning my anniversary at Loreal. So many learnings about Operations….Do you want to know which ones ? ✅Expertise is foundation but Business is your final target ✅Customer centricity is not a claim, it’s a motto. And suppliers’ partnership a big part of the way. ✅Best asset is the teams. Unleash their magic is the definitive solution. ✅Operations have no gender. Talent is everywhere whatever your gender, your origin, your age, …. ✅Humb-bold. A mix of humility to “never stop learning" and fortitude because transformation need ambition   I would like to pay a special tribute to the amazing managers have met in my path at L'Oréal. Impossible to mention all of them but just the last ones who really lead me to what I am now… Thank you 💟 to Jean-François Moulin, Ersi Pirishi, Fabrice Megarbane, Daniel Seh, Damien Decouvelaere, JC Letellier. #team, #weareloreal, #MyOperationsStory, #operations, #supplychain, #loyalty, #consumer

Experienced first hand at Best Buy, being the leader of your industry is way more difficult than people realize. Every competitor is looking to get a piece. You get a C/C+ performance grade if nobody takes a piece. And when you grow your business nobody cares because it is expected as the top (shoe) dog. The wrong CEO can undue a culture that had been successful for decades in about 12 months. Also experienced first hand at the mentioned former employer. Nike has been taking on many hot competitors like HOKA, On, and New Balance. Reminds me of similar situation when Nike was taking on adidas , Converse , and PUMA Group. So is this the industry leader going through a tough cycle of competitors raising the level of competition or is this the case of mismanagement at the top? My friend Joshua McLindsay shares his insider POV below. #footwear #shoedog #dtc #retail #ecommerce #iconicbrands #Nike #sportsapparel #Puma #adidas #hoka #on #competitiveleadership #shoedog #newbalance

Reflecting on the whirlwind of April 💥 Our talents were thriving yet again! Teaming up with Levi Strauss & Co., Samsung Electronics, C&A, Hunkemöller, and much more. As we dive into May, here's a tip: successful collaborations now require more than just sponsored content; they involve genuine partnerships where brands align with the creator's values and community interests. Creators are becoming strategic partners in brand campaigns, contributing their creative input and expertise in storytelling to deliver more impactful results 🚀