New Kith’s Post

What do these 5 corporate taglines all have in common? 🤔 1️⃣ Nike — Just 𝗗𝗼 𝗜𝘁. ✅ 2️⃣ Coca Cola — Open 𝗛𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀. 🥤 3️⃣ Disney — The 𝗛𝗮𝗽𝗽𝗶𝗲𝘀𝘁 Place on Earth. 🏰 4️⃣ L'Oréal — Because You're 𝗪𝗼𝗿𝘁𝗵 It. 💄 5️⃣ McDonald's — I'm 𝗟𝗼𝘃𝗶𝗻' It. 🍟 They invoke an 𝙚𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙚 from the customer. ❤️ The best brands know that connecting with hearts (not just minds) opens checkbooks. 💰️ That’s why they don’t sell 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨 so much as they sell 𝙛𝙚𝙚𝙡𝙞𝙣𝙜𝙨 and 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨. And as professionals, you need to start selling more than your technical skills. You need to sell the 𝙞𝙢𝙥𝙖𝙘𝙩 and 𝙫𝙖𝙡𝙪𝙚 that you create. 💡

How can we foster creativity? “Creativity grows from the insights we discover that others miss” (Gregg Hoffman, former Nike Chief Marketing Officer). Where can we find these insights? “Creativity is a team sport. We find these insights through the diversity of experience in our teams.” (Gregg Hoffman). Alright…., then how to create this Creative Dream Team? 1. Embrace the Day Dreamers: those who wonder ‘Why not? Or What if?’ 2. Let the Quiet Voices Speak the Loudest: introverts are dreaming of a better future (while others are being loud). 3. Diversity is Oxygen: a diverse team provides an advantage - the ability to see what others cannot see. Once again, creativity is a team sport. Book: “Emotion by Design” by Gregg Hoffman.

What do PepsiCo, Nike, and Panasonic North America all have in common? 🤔 They’ve all unlocked incredible growth through strategic partnerships! 🤝 Partnering with other businesses can open doors to new markets, enhance your offerings, and provide access to shared resources. In fact, 47% of businesses plan to increase their strategic alliances in the next 12 months, recognising the value of collaboration in driving success. Curious how a partnership could boost your business? Check out our latest blog to learn how collaborating can skyrocket your business value: https://lnkd.in/g9Z5_QSc #ElthamAccountants #StrategicPartnerships #BusinessGrowth

How Strategic Partnerships Are Reshaping Business in 2024 As we navigate through 2024, I've witnessed firsthand the revolutionary impact of strategic brand partnerships. Gone are the days when partnerships were just another marketing tactic. Today, they are essential to business innovation, growth, and sustainability. Here’s why I’m all in on this strategy: 👉 Broader Reach: Collaborating with brands like Spotify and Starbucks has shown me that the right partnership can significantly extend your reach and resonate with new audiences. 👉 Innovation: My experience mirrors the Nike and Apple partnership, where combining strengths has led to groundbreaking product innovations that redefine markets. 👉 Brand Value: Aligning with reputable partners enhances brand perception, much like the successful collaborations I’ve observed with Tiffany & Co. and Pharrell Williams, which have melded heritage with modern vibrancy. This year, #brand #partnerships have proven to be more than just a #strategy—they are a necessity for #staying #competitive and relevant in a rapidly evolving marketplace. I've seen companies thrive by choosing partners that align with their brand values and complement their market vision. #StrategicPartnerships #BusinessGrowth #InnovationInAction #BrandSynergy

“After all, even the most well-known companies — Coca-Cola, Starbucks, and recently Meta — recognize the need to reassess their public identities and presentation from time to time.” Rebranding can be a turning point for your firm’s future. However, starting the process can be difficult for several reasons, like an emotional connection to the current brand or the financial costs. Your firm will need to give the process time, develop a vision of where it wants to be, and have buy-in from stakeholders. A rebrand can lead to a new image, new clients, and increased relevancy if done successfully. #rebranding #riamarketing #financialadvisors

Apologies for the hiatus, but let's get back in session: LinkedIn News Asia wrap for 1 July 2024. Is zoning out of Zoom a sign? Ever since the pandemic, many places have online meetings like it's second nature - a McKinsey survey says 90% of firms adopt some form of hybrid work arrangement. Even then, with weekly report meetings, I also see that people keep their cameras closed until it's their turn to present. Perhaps, if it's a meeting that requires discussion, FTF is still most effective? (The survey: https://lnkd.in/ghA4VgrE) Indonesia's artistic talent shines Interesting observations at the end: "economists have pointed out that its (the creative sector) relative contribution to the total economy has decreased." Even then, Indonesia continues to make the creative industry more accessible and give it more spotlight. In the world where STEM dominates, there is still a recognized need for arts - even art therapy is becoming more widespread by the day. Everyone can benefit from being in contact with the arts, whether as a profession or not. Nike struggles with competition Nike still has the brand identity that challenging brands struggle to build compared to the legacy Nike has. Going for sustainable models is a good idea on top of appealing to the price-conscious consumers, so now there's something for almost everyone. Here's to hoping that they will be able to bounce back from the current slump. What would you consider to be late? I give a 5-minute grace period. Maybe they just miscalculated the travel time by a little bit, or emergency trips to the toilet strikes at the worst timing - small acts of compassion may go a long way. But anything more than 5 minutes without informing the reason, and that would be sufficient to start chasing them on their whereabouts. When are you most receptive to critical feedback? Ironically, I'd say never. At least, you will never consciously be receptive, but you will remember the feedback. Months later when you've cooled down and you remember the critical moment in the most random event, you will then appreciate the feedback and see how to use it without reeling from the negative feelings that come with the confrontation. See you tomorrow!

One time Nike *intern* Elliott Hill… (Queue up Started From the Bottom by Drake) Love stories like this where someone starts at the front desk, mailroom, etc and works their way up. It’s so great when you have and execute on that opportunity - which hinges on so many things. It speaks to company success, culture, personal success and growth, motivation, etc. Some similar success stories that come to mind: Bob Iger with Disney Former Planet Fitness CEO Chris Rondeau Mary Barra of GM Alex Anthopoulos with the Blue Jays Any others stories like this that inspire you? #CEO #sales #justdoit #business #opportunity

In the wake of Starbucks hiring WPP to oversee its U.S. creative business, reinforces that the formula for great advertising remains unchanged: assemble a tailored team of outstanding talent with the right skills. However, the agency model's focus on maximizing utilization often means clients don't always get the "best" talent but rather those who are available. While sourcing talent from holding company pools, like WPP's "Team Starbucks," offers a better chance of meeting client needs, it's worth noting that some of the best talent now thrives outside agency holding companies. This shift presents an opportunity for nimble, independent teams to deliver stronger horsepower and fresh perspectives, potentially outperforming the traditional agency model in meeting evolving client demands and market challenges.

======= ======== Ten things good stories do - connect us to our purpose and vision for our career and business - Allow us to celebrate our strengths by remembering how we go from there to here - Deepen our understanding of our unique value and what differentiates us in the market place - Reinforce our core values - Help us to act in alignment and make value based decisions - Encourage to respond to customers instead of react to the market place - Attract customers that want to support businesses that will represent their values - Build brand loyalty and give customers a story to tell - Attract like minded employees we want - Help us to stay motivated and continue a story we’re proud of

Hope is not a strategy.