Matt Phillips’ Post

The lesson every 𝐛𝐫𝐚𝐧𝐝 should learn from Nike's outgoing CEO is simple: You simply cannot ignore what made your 𝐛𝐫𝐚𝐧𝐝 successful. #branding #nike #advertising #marketing #brand

Nike appointed John Donahue (ex-eBay) as CEO in 2018, who had a new strategy: ➢ emphasizing eCommerce, reducing R&D and focusing on activation rather than brand building ads. Short term profits diluting Brand Health. On July 28th Nike announced that it was going to miss its earnings forecast, the result was a 20% reduction in the share price. ➢ There was a 10% recovery when Elliott Hill a Nike veteran became CEO. Companies need to over communicate when they are in problems. Nike decided to delay their earnings call to allow time to develop a growth plan, this led to a 7% reduction in the share price. ✔︎ Contact MSW Research to ensure your brand remains relevant. #MSWResearch #BrandGrowth #Nike #Leadership #MarketInsights #BusinessStrategy

Nike (NKE) named a new CEO Thursday, sending its stock up nearly 7% in pre-market trading on Friday as the company attempts to reinvigorate slowing sales growth amid increased competition. Elliott Hill, a former Nike executive who retired in 2020, will return to the company as the CEO and president on Oct. 14. John Donahoe, Nike's current CEO, will retire effective Oct. 13 and will remain an adviser to the company until January 2025. Before retiring, Hill was president of Nike's consumer and marketplace business, leading commercial and marketing operations for Nike and the Jordan brand. "Given our needs for the future, the past performance of the business, and after conducting a thoughtful succession process, the Board concluded it was clear Elliott’s global expertise, leadership style, and deep understanding of our industry and partners, paired with his passion for sport, our brands, products, consumers, athletes, and employees, make him the right person to lead Nike’s next stage of growth,” Nike executive chairman Mark Parker said in a press release. Read more at infofinance.com

'🔄 Nike brings in new CEO to revive business 👔 🔄 Nike has hired former senior executive Elliott Hill as its new CEO, taking over the reins John Donahoe as the brand's president and chief executive. 🎉🙌 #NikeNews #CEOChange #BusinessStrategy For more insights ➡️ databoutique.com. 👈💡📊🌐 #RetailData #PublicData' by Retail Gazette about Nike

Nike announces a leadership change as CEO John Donahoe steps down on October 13, 2024, after a challenging period marked by shifting market dynamics. Under his guidance, Nike made strides in online presence and direct-to-consumer sales, yet the company now seeks fresh direction. Donahoe will support a seamless transition until early next year. Elliott Hill, a seasoned Nike veteran with over 30 years of experience, will take the reins as CEO and President on October 14. Hill's extensive background, starting as an intern in 1988, culminated in key leadership roles, driving the company to over $39 billion in revenue. With strong industry knowledge, Hill is poised to lead Nike into its next phase of growth. Mark Parker, Nike's executive chairman, expresses confidence in Hill's abilities, citing his global expertise and passion for sports. Hill aims to reconnect with colleagues, drive innovation, and deliver market-leading products. This transition highlights Nike's commitment to strategic growth, consumer engagement, and innovation in a competitive market. #Nike #LeadershipChange #JohnDonahoe #ElliottHill #Innovation #ConsumerEngagement #RetailStrategy #BusinessTransition #SportsIndustry #NikeLeadership

10 years at Nike: The one accomplishment I’m most proud of: 1.   It wasn’t the remarkable revenue impact, exceeding $30M annually. 2.   It wasn’t being part of groundbreaking products like the AlphaFly. 3.   It wasn’t even the numerous ventures launched or the digital material design innovations pioneered. What I’m most proud of is creating a program focused on our team's growth. Together, we identified the 10 areas where we needed improvement based on our eNPS survey results. Collaborating closely, we devised a plan and established KPIs, which they held myself accountable to. This simple idea transformed our team into one of the strongest and most united at Nike. Why? Because it demonstrated genuine care and unwavering commitment to their values. It showed dedication to their growth and improvement. As a result, our team fostered an environment where tough conversations were welcomed, complex challenges were tackled together, and ambiguity was navigated with trust and confidence. True leadership, after all, is about investing in people and cultivating an environment where everyone can thrive. It's always about the people. Always.

Nike suffered the absolute worst day of its long history just a few days ago, losing $28 billion in market capitalization in a single trading day, as its shares plummeted 20 percent -- 60 years as a business 53 years under the brand name Nike 44 years as a publicly traded company. A company, once an inspiration for many of us, has been for a while now, a brutal public case of self-inflicted damage and a stark reminder to all of why #Postdigital thinking that we defend and apply to our client´s business is a must for any business, including yours. This is a must-read analysis by Massimo Giunco, a former Nike executive who clearly could see this coming, as many of us in the industry could. https://lnkd.in/dXgBspNT

Nike CEO, I think we have one of the most beautiful, simple and aspirational mission statements that exists. To bring inspiration and innovation to every athlete* in the world. Three key words there: inspiration, innovation, athlete. It is Nike's responsibility to inspire the world through sports, athletes and teams and the greatness that they try to achieve every day. It's also our role to create the most innovative, coveted, beautiful, mind-blowing products and stories. Finally, I really love the word “athlete*” with an asterisk. There's a statement behind that asterisk. “If you have a body, you are an athlete.” It came from our co-founder, Bill Bowerman. It challenges us to serve every human being. All 8 billion people are athletes. I believe what makes Nike great is our unrelenting focus on our athletes, the relationship we have with them, and our ability to take their insights to drive innovation, whether it's products or storytelling. That’s what propels Nike forward. When we put athletes* at the center, we create the right discussions, debate, dialogue, and ultimately arrive at the best decisions — for consumers and our company #nike.#Brand #Strategy #cmoinsights #CMO #Leadership

Nike Inc. Faces Leadership Change: A New Direction for Growth On September 19, 2023, Nike Inc. announced a significant leadership transition, revealing that Elliott Hill will take over as CEO in October, following the departure of John Donahoe. This change comes amidst sales struggles and layoffs tha... https://lnkd.in/dZzZ6ycy #ADOBEFIREFLY_VIDEOEDITING_AI_DIGITALMARKETING_CONTENTCREATION #AFFILIATEMARKETING_DIGITALMARKETING_ECOMMERCE_SEO_MARKETINGSTRATEGY #BIGLOTS_BANKRUPTCY_ECOMMERCE_RETAILSTRATEGY_DIGITALTRANSFORMATION #CRO_ECOMMERCESUCCESS_DIGITALMARKETING_CONVERSIONOPTIMIZATION_RETAILSTRATEGIES #NIKECEO

The new CEO at Nike, Elliott Hill, explains how it takes maybe a bit more than "Just Do It!" to create a great company culture: 💎 (1) "If We Win, I Win" Culture The team comes first! It's not about ME, it's about US. Nike has a "if we win, I win" culture. 💎 (2) Relentlessly Self-Critical We are athletes, we are constantly trying to get better! At Nike, the focus is always on what we could have done better and what we should improve next. 💎 (3) Compete Internally in a Fun & Productive way We like to compete and win. At Nike, we compete internally with each other, in a fun and productive way. 💎 (4) Compete Externally in a Reverent way At Nike, we compete externally with our competitors, in a reverent and respectful way. This focus on collective success, continuous improvement, and competition sets the stage for Nike's future growth. Exciting times lie ahead for the company as they push to redefine what it means to win together. 👉 Follow me for more insights on Organizational Culture: Ehsan Etezad