Confido

Forecasting Just Got Smarter! 📈 Does your Marketing Team ever feel like their hard work doesn't get the credit they deserve? We’ve got you covered! Introducing Growth Factors – a feature designed to clarity to your sales forecasting Here's what makes it great: 🚀  Declare Your Growth Drivers – clearly strategize what's going to increase velocity   🥞 A Stacked Approach - Growth Factors build on your current velocity, so we help you start with a clear point-in-time baseline and grow from there—whether that’s a bold 20% increase across the board or tailored targets per retailer or product line.   🤝 Collaborate Like a Pro - Whether you’re a lean team or a powerhouse brand, get everyone on the same page! Align Sales, Marketing, and Finance to create projections that balance ambition with insight Gone are the days of manual guesswork. With Growth Factors, you can seamlessly integrate past performance, top-down guidance, retailer feedback, and bold ideas into a single, dynamic forecast. Let’s make forecasting smarter—and give every team their time in the spotlight. 

Trade planning is an iterative process, and managing your 2025 plan 🗓 to figure out the optimal pricing 💲 and promotional strategy is not an easy feat. With Confido's Account Planner Scenarios, users can collaboratively modify inputs, pull in live data, and make data-driven decisions ⚖ around their trade plan for the year. Read more: https://lnkd.in/dYpWPDAi

When matching deductions to promos, spotting variances across 1000 lines 📄 a month is difficult. Introducing in-line variance flagging 🚩 in Confido to help brands quickly pinpoint discrepancies that require further investigation and disputes in real time

Confido enables brands to configure products into Master Cases, enabling brands to set up product lists that are compatible with forecasting consumption and shipments. Here's how: 📦 Plan in sellable units and roll-up into master cases 💵 Standard pricing by product with case price overrides by customer 📚 Learn more: https://lnkd.in/exkfBBdt

Headed to Dallas this week for the Promotion Optimization Institute Fall Summit? Come join Confido, with a deduction diagnosis and review with your live data. We're also hosting an event on the night of 11/14, shoot us a note if you'd like to join. We'd love to meet you there! 

It's always great to work cross-functionally (finance, sales, accounting, operations) in a brand and help them come together to improve retail performance. Rebel Creamery it's been a pleasure working together.

It's always great to work cross-functionally (finance, sales, accounting, operations) in a brand and help them come together to improve retail performance. Rebel Creamery it's been a pleasure working together.

There's a lot of gray area when it comes to what's included and not included in net sales. We'd love to hear your thoughts on what you think should be included in net sales.... A) Marketing Coupons, Demos + Ads B) Admin Fees C) Freight + Compliance

Calculating ROI of a trade promo is a highly complex process, but essential in gaining insight to effective of your trade promos. Good thing we have you covered with Confido's ROI Analytics 📈 Read more here: https://lnkd.in/dPz3fNbX

This month, we've been excited to chip away at helping make sales forecasting and trade optimization easier for our brands, alongside dozens of cash application and deductions improvements: ➕ Growth factors to easily implement growth calculations into your sales forecast 📈 New ROI view that ingests data across Confido to provide accurate ROI measurements for each promotion 📅 Seasonality estimates that provides an accurate view of seasonality throughout the year 🚚 Statistical shipment forecasting to compare rolled up consumption vs statistical recommendations based on historical orders to help operations teams dial in their production plans And so much more! Check it out 👉 https://lnkd.in/eGr6rRY3