Marketer Tips

50 likes and 5 comments are not nothing. Social media has us messed up. Social media isn't about the numbers. A few tips to change your perspective: 1. Imagine real people: Visualize 50 people complimenting you. 5 people writing you a nice note in one day. 2. Value every interaction: Each like and comment is someone taking time to engage with you. 3. Quality over quantity: Focus on the meaningful connections rather than the numbers. 4. Celebrate small wins: Appreciate every bit of positive feedback you receive. 5. Stay grounded: Behind every like and comment is a real person. 6. Shift your mindset: See social media as a tool for connection, not a popularity contest. Credit: Anisha Jain

People don't hate marketing. They hate: • Ads that feel like ads • Irrelevant messaging • Lack of community • Invasive pop-ups • Faceless brands • Weak creativity • Shallow stories • Feature jargon Credit: jmoserr on Twitter/X

>> The True Anatomy of a Brand: Too many people confuse branding with flashy visuals and sleek websites. But that’s just surface-level thinking. Check out Kevin Russell the great brain behind this powerful visual reminder. A real brand is an experience, a journey—here’s what truly defines it: 📌 Emotional Connection: Your brand is the feelings you evoke, the bonds you create. It's about resonating deeply with your audience. 📌Memorable Experiences: It’s not just about what you offer; it’s about how you make people feel. Every interaction leaves an imprint. 📌Reputation: Your brand is what people say about you when you’re not in the room. It’s built on credibility, consistency, and excellence. 📌Trust and Promises: A brand is a promise kept. It’s the trust you earn by delivering on what you say—every single time. 📌Storytelling: Your brand is the narrative you craft as you chase your vision. It’s the story that unfolds with every step you take. 📌Core Values: It’s the principles you stand by, even when no one is watching. These values guide your decisions and shape your brand identity. 📌Communication: How you convey your message defines your brand. It’s not just what you say, but how you say it that counts. 📌Workplace Culture: Your brand is reflected in the culture you cultivate. It’s the environment you create that inspires and empowers your team. 📌Distinct Identity: A brand is what sets you apart. It’s the unique blend of characteristics that differentiates you from the competition. 📌Vision: It’s the future you’re building towards, the big picture that drives your actions every day. These elements are the heartbeat of your brand—they shape the entire brand experience. Remember, a logo is just the tip of the iceberg. Your brand’s true power lies in its depth. Dive deeper, and your brand will resonate longer. What part of your brand needs more focus? Let's discuss in the comments! 👇 Credit: Paul Storm

working in marketing in Q4 be like Credit: Pretty Little Marketer

Reality: I deliver toys once a year. LinkedIn: I optimize global supply chains for maximum joy. We’ve all met someone who turns "basic tasks" into "corporate masterpieces" on LinkedIn. But what about YOU? Here’s the thing: Your skills and impact are bigger than you think—you just need to tell the right story. Take Santa, for example: Reality: Kris Kringle delivers toys once a year. LinkedIn: Global Chief of Holiday Logistics | Naughty/Nice Data Analytics | Stakeholder Engagement The lesson? Positioning is everything. It’s not about inflating your skills. It’s about showcasing your true impact in a way that resonates. Here’s how you can create your own LinkedIn glow-up: 1. Reframe your role: Focus on outcomes, not job descriptions. 2. Highlight your value: What problem do you solve? 3. Inject personality: People connect with humans, not robots. Santa doesn’t just “give gifts”—he manages a multinational, cross-functional operation with a 100% satisfaction rate. Credit: Stevo Jokic

For the 100th time: Marketing is not advertising. Credit: LeboLion_SA on Twitter/X

Great leaders defend their people. They take the blame and pass on the praise. Look, management is tough. When you start out, it feels impossible to let go. You think, “If I don’t do it myself, it won’t be done right.” I’ve seen new managers say, “I trust my team,” but micromanage every detail. That’s not leadership. A real leader learns to step back and trust their team. And when things fall apart, it’s not your team’s fault — it’s on you. As a leader, you take the blame when things go wrong, even if it wasn’t directly your mistake. Your job isn’t just about getting results. It’s also to: 1. Let your team own their work, even if it’s messy. 2. Protect them from pointless stress. 3. Step in when things go off track. 4. Set clear goals and trust them to deliver. 5. Help them grow, not just hit deadlines. That’s how great leaders create more great leaders. Credit: Adam Graham

POV your non-marketing coworker is about to pitch you THE WORST idea for a social campaign ever: Credit: Aidan Brannigan

Finding the “perfect fit” for email marketing is one thing. Seeing it deliver results is another. After my last post, many of you shared your frustrations with overpriced email marketing platforms and lackluster support teams. Trust me—I’ve been there. When I was managing email campaigns for eCommerce businesses, I spent countless hours—sometimes days—struggling with clunky platforms that were overpriced and had support teams that might as well have been invisible. I’d hit send, cross my fingers, and hope something would stick. Spoiler: it rarely did. That’s why I want to emphasize this: Omnisend isn’t just easy to use or affordable—it’s built to deliver real results. Here’s what I mean: 💡 Save time with intuitive workflows that simplify even the most complex campaigns. 👥 Boost ROI by reaching the right customers with smart segmentation and automation. 📈 Stretch your budget further with scalable pricing that doesn't break the bank. Plus, they're constantly working on that new-new. (Their all-new reporting went LIVE last week for users!) For eCommerce brands, having a reliable email platform isn’t optional—it’s essential. And Omnisend has proven to be the solution for marketers and founders who want results without the headaches. I’m proud to be working with them. 📩 Curious to see how it could work for you? Let’s chat in the comments!

Running an agency and driving millions in revenue taught me many things, but one thing in particular… You can’t solve all your problems just by throwing money at it. 💸 Trust me. I’ve seen brands waste huge budgets on campaigns that look great but flop because they lacked one thing - emotional connection. Tracksuit gets it. Their Emotion Effect report breaks down why emotional connection isn’t just nice to have—without it, even the most high-end campaigns flop. Here’s what I’ve learned firsthand about avoiding the 7 deadly sins of emotionless advertising:👇 1. Greed: Throwing money at ads without a story. Big spend ≠ big impact. I’ve seen brands with half the budget crush competitors by nailing emotional storytelling. 2. Wrath: Screaming “BUY NOW!” in all caps doesn’t work. Adding surprise-and-delight elements boosted open rates (and revenue) in one campaign we ran. 3. Sloth: Short-term sales over long-term loyalty? Nope, it’s just lazy to only focus on quick wins. I’ve turned email lists into loyal communities by focusing on emotional connections. 4. Lust: Chasing immediate results. Only 5% of buyers are ready now—storytelling drives demand and builds positive brand associations for the other 95% so when they’re ready to buy, they come to you. 5. Pride: Features don’t sell—feelings do. We doubled conversions by focusing on customer stories over specs. 6. Gluttony:  One ad does not rule them all. Stop using one creative for multiple objectives across the entire marketing funnel.   7. Envy: Copycats don’t win. Leaning into a brand’s unique identity has led to cult-like followings for my clients. Want the cheat code to emotional advertising? Tracksuit’s Emotion Effect Report has the evidence you need and a multitude of real life examples to back it up. Grab it here 👉 https://hubs.li/Q02Zh05D0