Monzo Bank’s Post

Love the simplicity of the message repeated and production values to deliver real impact ⬇️ You can’t help yourself watching and getting the connection that Monzo can change the way you feel about money. https://lnkd.in/eS59G-2n #FinancialMarketing #FinancewithFeeling #Humour

How this hot coral card changed everything🤯 Launching in 2015 (when I was 10 🥳), Monzo Bank jumped into a gap which was ripe for DISRUPTION 🧨 People were getting fed up with banks…. Trust was at an all-time low at only 37% Problem? Banks hadn’t kept up with the digital age… clunky apps with limited functionality, customisation and poor customer service How did the Monzo team do it? That coral card speaks for itself… A conversation starter. Intrigue = envy. Waiting lists, hype.. the lot. Real focus on UX too. 🪸🪸 Early adopters of the community culture. In-person meet ups. Online forums. Approachable tone of voice. Word of mouth referrals were the real winner here 🏆 The team have relentlessly scaled up and have hit over 9 million users… 🚀 Anyone else see PerfectTed as the Monzo Bank of the drinks industry?? Watch this space #monzo #banking #finance #perfectted

Programmable banking is the next logical step in the development of commercial #banking. The advent of programmable money in the form of digital assets and smart contracts has created a profound opportunity for the #tokenised economy, but accessing this potential today is difficult, expensive and thwart with friction. It's my firm conviction that programmable banking will become the principle means by which institutions will access #DApps and smart contracts on the #blockchain, directly through their programmable bank accounts. Watch this space as we're about to make so more announcements shortly. Until then 🤐

What should a brand do when they are already popular? Well, we can't speak for everyone, but Monzo used their popularity, to gain more popularity. They launched their biggest campaign to date. The sharp cuts and colour changes, equates Monzo with an emotion - happiness, bliss, success. It follows a classic us vs them formula carefully masked under a witty tone. What do you think of the Monzo campaign? #monzocampaign #digitalbankmarketingcampaign #usvsthem #webzenia #ourinsights

The hot pink bank card that’s taken over a generation… 👛 Of course, I’m talking about Monzo — the “neobank” that’s quietly dominated the millennial market with its friend-centric features and approachable, emoji-laced comms. With a personalised analytics dashboard, hyper-convenient payment tools and an automated spending round up after every holiday — Monzo provides a level of control and visibility that borders on gamified. But how have banks like this changed our relationship with money? And how will their brands age alongside their cohort of users? Flick through the slides below for a preview, or read my piece in full over on #HowWeThink. The link is in the comments 👇 #gamification #mobilebanking

🍑 Money never felt so Monzo 🍑 Monzo Bank launched its first above-the-line campaign in five years and I LOVE it. Why?... It shifts a traditionally left-brain, rational thinking sector into the right-brained realm of intangible 'feelings'. It's rare to see a banking brand equate financial decision-making with emotions, but Monzo does it exceptionally well. 💡 INSIGHT: Money management doesn't make people feel good. The campaign highlights the pain points, stress, tedium, and friction commonly associated with money management, positioning Monzo as the solution—effortless, exciting, and positive. The ad features a series of beautifully shot vignettes juxtaposing love and hate, anger to warmth, to the terrifying and enjoyable. (TV ad in the comments)

For my international colleagues curious about how Monzo Bank has deployed their latest price plan offering to customers, I've made you a screenshot walkthrough. I was an existing premium Monzo customer so the experience that I've been able to record is the upgrade path one - but it will give you a good idea of how one of the best teams in the business has deployed their top tier price plan for customers. Some points to note: ➡ See how they compress normally complex, detailed terms & conditions into easy-to-understand sentences. ➡ As I'm upgrading, they've prepared a clear set of outlines showing what I am getting (new) and what I will be losing - note the way they've used colour (black vs green) to clearly signal to the customer. ➡ They've worked hard to drive a compelling buying experience on the handset - I really did feel 'valued' as I walked through the process. ➡ The buying bit was seamless too, as you might expect for a neobank. Tap, tap. Paid. ➡ There's a bit more detail on how the Greggs treat works too! ➡ Right at the end of the experience, I then got an email summarising it all. Very smart, very connected.

How Monzo Bank turned banking hot coral… 🔥 The go-to-market story of one of the UK’s top challenger banks was aimed at doing one thing. Turning customers ➡️ brand advocates. The first step? 💳 Generate buzz within existing networks. Monzo kickstarted word-of-mouth referrals by distributing pre-paid cards to influencers and enthusiasts, leveraging their strong offering. Add referrals to build a community 🗣️ When users downloaded the app, they were added to a waiting list. The only way to move up the queue was to refer friends, adding fuel to their word-of-mouth strategy. Keep the buzz going once they're customers 🔑 Monzo then distributed “gold tickets” (inspired by Willy Wonka) to customers, allowing them to invite friends to skip the waitlist and gain instant access to Monzo. Today, around 80% of Monzo’s customer acquisitions come from their referral program, with the remainder driven by paid media. 💸 AJ Coyne recently said on the Uncensored CMO - Monzo customers are true advocates, being seven times more likely to use the word "love" when talking about Monzo compared to any other bank. #growthmarketing #fintech #brand

Props to Monzo Bank! 👏 This is Monzo’s first above-the-line campaign in five years and it delivers. Everyone talks about money, but we never talk about how money makes us feel. Monzo have flipped the switch on traditional Banking adverts (there are no horses galloping on the beach!) and has produced a dramatic, fast-paced film to show all the negative stresses, and the positive rewards, that money brings. I just love it! What do you think? #abovethelinemarketing #marketing #monzobank #innovation #disruptors https://lnkd.in/g35Zd9PS

It's that time again - let's talk about Friday's #readoftheweek 🤓 My favourite piece that I wrote for Canvas8 this week was on Monzo Bank and their fantastic ad campaign which transforms money worries into positive experiences ⛔ Can't get past the paywall? Here's the gist: Money #dysmorphia is changing #spending habits, with many people feeling like they're financially struggling when they're actually doing fine. This #anxiety over money matters causes 81% of Britons to avoid discussing their finances due to the fear of judgement (21%), burdening others (19%) and embarrassment (17%). “Across the country, money evokes a variety of feelings, usually stress, anxiety and avoidance. However, our customers tell us that on Monzo, money feels different, so much so that they’re seven times more likely to use the word ‘love’ when describing us than any other bank,” said AJ Coyne, Monzo’s VP of marketing. Monzo's ad transforms frustrating arguments into affectionate embraces, tarantulas into soothing head massages, and nails on a blackboard into gentle harp strums. This positions them as the go-to tool for financially stressed Britons. (They're definitely my go-to!) Check out the full piece here: https://lnkd.in/ejDW3reB