MobileFuse’s Post

In the evolving world of advertising technology, AdTech Holding shines with fresh ideas and pioneering efforts. Olga Dmitrenko, the Chief Revenue Officer, shares how AdTech Holding is shaping a future where digital advertising is not only more impactful but also secure from fraud. Discover their dedication to crafting tailored advertising solutions and their proactive approach to tackling digital ad fraud. Learn about how AdTech Holding is seamlessly connecting online and offline advertising experiences in this vibrant era of AdTech. Read the inspiring story here: https://lnkd.in/dfwGF7t4 #AdTech #Innovation #BrightFutureOfAdvertising

While adtech has lost access to signals, publishers haven’t. The technology now exists to take publisher audiences and first-party signals and make them available to the entire advertising ecosystem. As a result, both can collaborate, irrespective of the buying journey, while maintaining privacy standards. https://ow.ly/JQn250Uj3hK Permutive #marketing #martech #technology

The era of third-party cookies and ID's is ending. Is your media strategy ready? Elizabeth Brennan outlines how advertisers and agencies can leverage publisher first-party data for a privacy-first, future-proof approach to audience targeting. Outcome - Halving of CPA's and Doubling of Sales. Want to find out more?

For MarTech Series, our Advertiser GM, Elizabeth Brennan, dives into the broken system of third-party signals and why buyers must shift their focus. The Solution? Reimagining data collaboration between advertisers and publishers and prioritising publishers' first-party signals to drive better results. #AdTech #FirstPartyData #Collaboration

While adtech has lost access to signals, publishers haven’t. The technology now exists to take publisher audiences and first-party signals and make them available to the entire advertising ecosystem. As a result, both can collaborate, irrespective of the buying journey, while maintaining privacy standards. https://ow.ly/tc7r50Ui893 Permutive #marketing #martech #technology

In the ever-expanding digital landscape, advertising technology, or AdTech, has become a pivotal force shaping how businesses reach... | Click below to read the full article at The Digital Insider.

While adtech has lost access to signals, publishers haven’t. The technology now exists to take publisher audiences and first-party signals and make them available to the entire advertising ecosystem. As a result, both can collaborate, irrespective of the buying journey, while maintaining privacy standards. https://ow.ly/1qhn50UhyHR Permutive #marketing #martech #technology

In the ever-expanding digital landscape, advertising technology, or AdTech, has become a pivotal force shaping how businesses reach... | Click below to read the full article at The Digital Insider.

Digital advertising offers incredible benefits for both consumers and marketers. In 2021, the global AdTech industry was valued at a staggering $748.2 billion and is expected to reach $2.9 trillion by 2031, growing at a 14.7% CAGR. 🚀 AdTech is a powerhouse, continuously gaining momentum. In our latest article, we dive into the world of AdTech, exploring its core functionalities, key components, and the advantages it brings to businesses and consumers alike. We also look ahead at future trends and innovations shaping the advertising landscape. AdTech isn’t just about efficiency; it's about creating a more targeted, relevant, and positive online advertising experience. As the industry evolves, advertising tech companies have the potential to make ads less intrusive and more interactive, transforming our connections with brands in the digital age. 🌐 Continue reading on the Axis blog: https://lnkd.in/eXbvJiPn #AdTech #DigitalAdvertising #MarketingInnovation #ProgrammaticAdvertising

🌐 The digital landscape is evolving fast—are you keeping up? Discover the game-changing Ad Tech trends that will define 2025 and how SMBs can stay competitive. Check out our latest blog (https://lnkd.in/g3de_xgU) for insights on driving growth with cutting-edge advertising strategies! #AdTech #FutureOfMarketing #SMBSuccess #AIAdvertising #VideoMarketing #GrowthPods #DigitalAdvertising