Permutive’s Post

The era of third-party cookies and ID's is ending. Is your media strategy ready? Elizabeth Brennan outlines how advertisers and agencies can leverage publisher first-party data for a privacy-first, future-proof approach to audience targeting. Outcome - Halving of CPA's and Doubling of Sales. Want to find out more?

While adtech has lost access to signals, publishers haven’t. The technology now exists to take publisher audiences and first-party signals and make them available to the entire advertising ecosystem. As a result, both can collaborate, irrespective of the buying journey, while maintaining privacy standards. https://ow.ly/JQn250Uj3hK Permutive #marketing #martech #technology

While adtech has lost access to signals, publishers haven’t. The technology now exists to take publisher audiences and first-party signals and make them available to the entire advertising ecosystem. As a result, both can collaborate, irrespective of the buying journey, while maintaining privacy standards. https://ow.ly/zRgU50UkMk5 Permutive #marketing #martech #technology

While adtech has lost access to signals, publishers haven’t. The technology now exists to take publisher audiences and first-party signals and make them available to the entire advertising ecosystem. As a result, both can collaborate, irrespective of the buying journey, while maintaining privacy standards. https://ow.ly/1qhn50UhyHR Permutive #marketing #martech #technology

While adtech has lost access to signals, publishers haven’t. The technology now exists to take publisher audiences and first-party signals and make them available to the entire advertising ecosystem. As a result, both can collaborate, irrespective of the buying journey, while maintaining privacy standards. https://ow.ly/tc7r50Ui893 Permutive #marketing #martech #technology

🚨 Ad Tech Under Scrutiny: What It Means for the Industry 🚨 As the antitrust spotlight turns on the ad tech industry, there's growing focus on how regulatory changes could reshape the digital ad landscape. With rising costs across the board—search CPCs up 9% and ad costs rising in 60% of industries—advertisers are seeking diverse platforms and strategies to stay competitive. 📈 Advice for media buyers: With potential shifts in the ad tech landscape, now is a good time to diversify your ad spend across different platforms. Staying agile—keeping options open across Amazon, Microsoft, and social media—can help mitigate risks and rising costs as this case unfolds. We 👀 see you, Perplexity, Brave, and ChatGPT—we’re watching the landscape evolve. At NP Digital, we believe exploring multiple platforms and strategies ensures resilience in an ever-evolving ad landscape. The outcome of these legal challenges could create a more transparent, dynamic market, though there may be short-term adjustments for advertisers. #DigitalMarketing #AdTech #RegulatoryTrends #MarketingNews #Advertising

'Half my ad spend is wasted I just don't know which half' We feel well over a century later, 30 odd years into the digital era, it's long overdue that Lord Leverhulme or John Wanamaker's famous quote was retired. The expected break up of Google and move to Privacy enables the entire programmatic supply chain to adopt near complete transparency. Question is, will they? In the short term it's not in the interest of the owners of that supply chain. But just imagine a future where advertisers get more bang for their buck due to hyper personalised relevant advertising and the supply chain take fair, even generous margins to deliver that value, as they can prove that value. Idealistic perhaps, but other than businesses providing little tangible value and getting away with it, it seems like a better deal for everyone doesn't it? Or not?

Curious about how privacy is reshaping advertising? 🚀 Don’t miss our latest Brand Master Talks interview with Freddy Clapson from team × (Omnicom), the agency behind Mercedes-Benz’s ad strategies. Freddy dives deep into the industry’s shift beyond third-party cookies, the importance of user trust, and the evolving role of publishers. Key Insights: •Privacy at the forefront of ad innovation •Why ad tech must rebuild user trust •Exciting new strategies for a cookieless world 🔗 Read the full interview here and discover how Team X is tackling privacy head-on: https://lnkd.in/dHJVDwkw #PrivacyFirst #Programmatic #DigitalStrategy #BrandSafety #MarketingInnovation

🚨 Industry Update: Google has once again postponed the deprecation of third-party cookies to 2025. This marks the third delay, signaling significant shifts in the digital advertising landscape. 🔍 Why this matters: The extended timeline provides an opportunity for advertisers and publishers to refine their strategies, focusing on privacy-first advertising without losing sight of effectiveness. 🛠️ How Concept X can help: At Concept X, we’re ready to guide you through these changes. Our platforms and collaborative ecosystem are designed to help you leverage first-party data and explore innovative advertising technologies that meet new privacy standards. 📖 Dive deeper into what this delay means for the industry and how to prepare for it in our latest blog post: https://lnkd.in/ddqBWArd 🤝 Let’s navigate this transition together. At Concept X, we’re more than just a platform; we're your partner in redefining digital advertising in a privacy-first world. #DigitalAdvertising #PrivacyFirst #ConceptX #AdTech #CookielessFuture

📈 Google's efforts to adapt alongside digital advertising, particularly concerning privacy and data, have sparked conversations across the industry. As Google promotes initiatives like PAIR, it's crucial to consider the implications for brands of all sizes. 🚀 From our president, Mark Zamuner: "It’s great to see PAIR moving to an open-sourced, broader access technology. Up until now, it’s largely been a Google initiative for Google channels only, which comes with its own set of constraints for brands. But, the reality is that the mega brands who have extensive first-party data will still have a major advantage and there will continue to be a major disparity between the 'haves' and 'have-nots.'" 🔍 "The majority of mid-tier brands lack the infrastructure to integrate technologies like PAIR or will need to shift their resourcing to keep pace," Zamuner added. Read the full article from Marketing Dive, here: https://lnkd.in/gYsuqVD2