Microsoft Viva’s Post

Thank you to everyone who joined us today, and special thanks to Spotify for providing a space so conducive to deep conversation (even though it was too foggy to see lady liberty). I’ll be sharing more from our speakers in the coming days, but a few highlights from our discussions with leaders including Shenan Reed, Marissa Jarratt, Dale Green, Rodnell Workman, Ruth Harper, Andrew McKechnie, Hanna Grahn, and many others: ✨ Even if your sustainability team is small, you can expand impact by identifying allies internally, especially when you’re able to make smaller sustainability responsibilities a part of their job description. ✨Investors and activists are challenging many brands’ sustainability and DEIB claims, but continuing to take small actions and collect data that a program works can help your company maintain momentum. ✨Lead with performance when marketing sustainable products and services, and your market will grow. ✨Collaborating with consumers can unlock innovations brands wouldn’t think of on their own. My favorite example from an exercise we did today: consider a water brand adapting public water access as a means to eliminate single use bottles! Special thank you to: Jose Gorbea John Osborn Gabi Kay Melike Yavuz Inonu John Paschkewitz Gaurav Gupta Rachel Schnorr Emily V.

Earlier this month, Global Head of Responsibility + Impact at Amplify, Jennie Mossman sat down with isla to share the journey we’ve undertaken at Amplify to gain a clearer understanding of our global operational footprint. More and more businesses are setting their Net Zero targets, however to be on the right path to achieving any goal, measuring and understanding where you're at now is key. Jennie provided some tips on where to start, tools and partners to explore, as well as some learnings and recommendations from the process we have been through so far. Read the full interview here: https://lnkd.in/eFR9_4VW #Responsibility | #Impact | #Sustainability

Planet Reimagined's latest report, "Amplify - How to Build a Fan-Based Climate Movement," highlights how live music fans are uniquely positioned to drive climate action. The findings show that fans not only care deeply about climate change, but are also inclined to support artists who take meaningful action and are likely to engage when encouraged by their favorite performers. At +Media, we transform these insights into actionable solutions by making climate action visible and relatable. Our approach is personalized and authentic, demonstrating how these efforts enhance fan well-being and contribute to policy change. Through our +Impact Hub, we provide practical steps for fans to take action, fostering a positive and engaged community. The +Impact Hub is accessible across all platforms, ensuring seamless engagement. We close the gap between inspiration and action by delivering data-driven insights and measuring tangible real-world impact. Discover how we can help you engage your audience and drive sustainable action: https://lnkd.in/e9pmgsxq Read the full report: https://lnkd.in/esmChAGk #PlusMediaSolutions #ImpactMeasurement #ClimateAction

One main reason for why we at Siemens Infrastructure #eMobility do our job so passionately, is we get to help electrify mobility for a better tomorrow. 💚 And #inclusion plays a big role in this! To make #EVCharging accessible to drivers, we're continuously improving our #ChargingInfrastructure: Our high-power charger SICHARGE D, for example, enables barrier-free #EVCharging (DIN SPEC 91504) with an intuitive 24“ touchscreen display. And, we've worked closely with the German standardization organization DIN Deutsches Institut für Normung e. V. to develop the latest specifications for barrier-free #ChargingInfrastructure. 🙌 Today's United Nations International Day of Persons with Disabilities is a good reminder that we must include everyone in our efforts to create #sustainable #mobility solutions! #IDPwD 🔌🚚🚌🚘

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Adform helps Hyundai in Its Quest for an Emission-Free Society. Adform’s Carbon Reduction Feature, powered by Scope3, Hyundai could reduce the carbon emissions of their campaigns, without compromising on performance. Key results: -> 56% Lower carbon emissions in Scope3 campaign Vs Turkey average.** -> 32% Lower carbon emissions in Scope3 campaign Vs control campaign without reduction feature enabled. -> 7% Higher click-through-rate in Scope3 campaign Vs control campaign without reduction feature enabled. Congrats. More here: https://lnkd.in/dKpgPHS4

The Nordic Public Service Media - NRK, SVT, YLE, Sveriges Radio, and DR - Danmarks Radio have released a White paper detailing guidelines on calculating scope 3 GHG emissions for external productions. According to the Corporate Sustainability Reporting Directive (CSRD), public broadcasters must now include emissions from external production in their annual emission assessment. The white paper presents a methodological approach to meet these new requirements. Key takeaways from the white paper include: 🍀 Broadcasters are required to report on full scope 1, 2, and 3 GHG emissions under the new reporting standard (E1). 🍀 External productions should typically be reported in scope 3 under the category of "Purchased goods and services," including emissions from scopes 1, 2, and up-stream scope 3 related to specific external productions. 🍀 While a spend-based approach can be a starting point, broadcasters are encouraged to incorporate more activity-based data over time to strategically reduce emissions. 🍀 Setting GHG targets for external productions, engaging in co-development of reduction initiatives, and defining a reduction roadmap are suggested strategies. 🍀 Calculation tools are recommended, with a reminder to ensure all relevant categories in Scope 3 are included. This White paper, developed in collaboration with The Footprint Firm and funded by #Nordvision, offers valuable insights for public broadcasters navigating the evolving landscape of emissions reporting for external productions. Marja Salonen Hilde Thoresen Øystein Espeseth-Andresen #greenproduction #CSRD

🌍 Coldplay’s Sustainability Journey: An Inspiring Emissions Update 🌱 As we continue to navigate the climate crisis, it’s inspiring to see how global leaders in the music industry are stepping up to the challenge. Coldplay has just released an update on their sustainability efforts, and the progress is truly commendable. Since embarking on their Music of the Spheres World Tour, Coldplay has managed to reduce their carbon dioxide emissions by a remarkable 47% compared to their last tour in 2016-17. This significant achievement is a testament to their commitment to environmental responsibility, aiming for a 50% reduction in emissions. The band has also made strides in clean energy and carbon removal. By integrating renewable energy solutions into their concerts, including solar installations and kinetic floors, they’ve ensured that their performances are as green as possible. Furthermore, Coldplay has been investing in nature-based solutions to remove more carbon dioxide than the tour produces, setting a new standard in the entertainment industry. This is not just about a single band making a change—it’s a call to action for all industries to consider their environmental impact. Coldplay’s journey highlights that with innovation and dedication, we can make a substantial difference. Kudos to Coldplay for not just talking the talk, but walking the walk. Let’s take this as inspiration to push for more sustainable practices in our own fields. #Sustainability #ClimateAction #Coldplay #RenewableEnergy #CarbonReduction #EnvironmentalResponsibility #MusicIndustry https://lnkd.in/eQMWX6qj

Today saw the launch of Ad Net Zero's Australian chapter and Benedictus Media is excited to announce its commitment as a foundation supporter. This industry-wide initiative will focus on reducing carbon emissions from advertising and media operations, production, and planning. These emissions are huge - more than aviation - and growing with the increasing use of AI. Ad Net Zero launched in the UK in 2020 and aims to provide a framework for advertisers, agencies and media owners to plan a path to net zero and harness advertising’s power to support behaviour change. It has been heartening to see the industry come together over this issue, even if it has taken a while here in Australia. As an industry we have a rotten record on climate. With Ad Net Zero we have the words, now it's time to walk the talk. For information on becoming an Ad Net Zero supporter, head here: https://lnkd.in/g38zdqdp   #AdNetZero #Sustainability #ClimateAction Gai Le Roy, Sophie Madden, Josh Faulks, Tony Hale, Marta Fernandes (GAICD), Danielle St. George, Damien T., Rogan Burns, Josh Burns, Alizée Berger, Celina Muscat, Isabella Allsop, Joss Merrill,

📢 Ad Net Zero has today announced the opening of a European Hub, with full-time staff, equipped to support the formation of new Ad Net Zero chapters across Europe. It has been established in collaboration with the European Association of Communications Agencies (EACA), the voice of Europe’s communications agencies and associations, to share resources and tools widely from the climate action programme. Any European countries looking for help and support to accelerate their industry’s decarbonisation and the effective promotion of sustainable products, services and behaviours should get in touch via their national trade association(s) to join the climate action initiative. At launch, commitments for new chapters come from Norway, Sweden, Belgium, Netherlands, Finland, Poland, Italy and Slovakia, with support from major trade associations and organisations such as EACA, IAB Europe, and the WFA. In France, there already exists a series of programs in different sectors, closely aligned with the Ad Net Zero action plan and we have a good working relationship, sharing solutions and approaches. The launch of Ad Net Zero Europe follows the launch of the Ad Net Zero US in Feb 2023, and the original chapter formed in the UK in Nov 2020, with will run alongside chapters in Ad Net Zero Ireland, New Zealand and the UAE. In total, the ANZ supporter base now covers an estimated 49% of the world’s ad spend. #climateaction #adnetzero #environment #sustainability #netzero #anz #advertisingindustry #advertising