Michael Naula’s Post

🌟 A brand is NOT just a logo. Too often, we think that our brand is about the colors we choose or the design of our logo. But let’s be honest—true branding goes much deeper. It’s not about the image you’re presenting—it’s about the emotion you’re creating. And the best brands? They know this by heart. ❤️ When you think about your brand, ask yourself: • Are you creating an emotional connection with your clients? • Is your marketing strategy reinforcing a feeling, or just showing an image? • What do your clients say about you when you’re not in the room? 📢 Here are three of the most innovative and emotionally resonant campaigns from aesthetic clinics that nailed their branding: 1. SkinCeuticals “Prevent, Protect, Correct” - Empowering clients to feel confident in their skin at every stage of life. 💪 2. Allergan’s “Look Forward” - Redefining beauty and aging by focusing on empowerment and confidence. 🌟 3. Dr. Barbara Sturm’s “Anti-Inflammatory Lifestyle” - Promoting holistic wellness, making every client feel part of a community. 🌿 📢 Here are three emotionally resonant campaigns examples that can naile your branding: 1. Campaign Name 1 - Do not just show beautiful results; tell the story of self-confidence, making every client feel empowered. 2. Campaign Name 2 - By focusing on personal transformations, this campaign can make your clients feel seen and understood, not just treated. 3. Campaign Name 3 - Leveraging testimonials can build a community around shared experiences, turning clients into advocates. Takeaway: Your brand is the sum of the feelings you create, the trust you build, and the stories you tell. Don’t just show your audience an image—make them feel something. 🔥 👉👉 Follow me! In my next posts, I will be sharing some additional successful campaigns in the aesthetic industry that could serve as powerful examples of emotionally resonant marketing✨ #Aesthetics #Branding #EmotionalMarketing #BeautyIndustry #Skincare #ClientConnection #MarketingStrategy #SwitzerlandBusiness #BrandExperience #Empowerment #UniqueBeauty #AestheticMedicine

WHO IS SHE??         One of my favourite joyous parts of creating a BRAND with a client is creating something that ensures they are instantly recognisable , and getting uniquely creative around how they can bring all their personality to the table and really give the brand extra life.     Rosalia at @manukamedia was a client who came for SPACE but stayed for a rename and rebrand to uplevel She’s a Sassy Not Sorry example of stepping into and not just embracing your brand, but owning who you are and creating something that has serious standout potential and power !! Every brand needs ANCHORS ⚓️ Not the kind that weigh you down - the kind of anchors that ELEVATE you, from blending in and boring to SASSY and STAND OUT but they’re not always what you think they are.     Sometimes they’re intentional strategic decisions and things that we add, to bring your messaging through in order to amplify the volume and sometimes it’s about being intentional about the aspects that make up your default settings; maybe you wear funky glasses, have bright coloured hair or always have a hat on. The details that pop help people see you, remember you, recognise you - these are part of building your instantly recognisable brand xx       What are your brand anchors ?? Xx         #brandingstrategy #branddevelopment #brandstrategy

Have you seen that Huda Beauty are having a rebrand? Their brand founder, Huda Kattan, has revealed a total company rebrand, as well as stepping down as CEO, in a YouTube video. I'm a bit gutted as they're going to be discontinuing Glowish as part of the rebrand and shakeup, who make one of my fave tinted moisturisers ever - but hey, it's not all about me 😅 I'm also not 100% sold on the new logo, but again decisions have been made for reasons. However I'm loving the little peek behind the curtain into the decisions that beauty brands make, and why they make them. I think this is why some of the newer beauty brands that are smashing it on TikTok are thriving - they share every little part of the behind the scenes journey and I think people love to see it. 💓 🤳 Watch the video about the rebrand (part of an upcoming series) here: https://lnkd.in/eZRvVFG4 📰 More info about the rebrand on Cosmetics Business here: https://lnkd.in/e4m9CUM7. 👀 I also wrote a piece on whether it's time to refresh your beauty brand on my beauty marketing blog, which you can read here: https://lnkd.in/eQy2HXAt What do you think of the rebrand and of founders sharing their journey like this? 🤔 #beautynews #beautyindustry #beauty #makeup #beautyfounder #rebrand #beautybusiness #marketing #hudabeauty

There’s ONE way to harness playful branding like MANSCAPED Visit their homepage and see it: premium Manscaped Boxers 2.0. Comfort, style, and FUN! Manscaped’s playful imagery grabs attention. Cheeky visuals and witty slogans entertain and engage, turning real customer comments into powerful testimonials. Now, look at Philips. Their ads are straightforward, focusing on product features. While informative, they lack the personality and engagement that Manscaped excels at. Manscaped stands out with unique, humorous branding. Philips, though effective, feels more traditional and less memorable. Be like Manscaped. Comment “Balls” to get the full tear down we’ve done on manscaped’s strategy and our comprehensive report on over 100 brands in the male grooming sector.

Client Win: Moira and Me When Moira and Me Founder, Halia, approached us, her vision was clear: to evolve her brand into one that authentically reflects her heritage, embodies her vision, and sets the foundation for her business’s future. Through our signature engagement process, we worked together to strategically bring her brand to life, balancing emotional storytelling with modern luxury. Project Scope: Our partnership included a complete brand refresh—from redefining the brand identity and creating updated collateral to refining customer touchpoints and ensuring a cohesive, elevated look and feel across all platforms. Our Strategic Process: • Discovery Phase: We immersed ourselves in Halia’s story, gaining a deep understanding of her, her brand, and her aspirations for the future. During this process, we uncovered the profound significance of her great-grandmother, Moira, and how this legacy could beautifully shape the brand’s narrative. • Brand Identity Refresh: With a thorough and thoughtful approach, we reimagined the brand name as Moira and Me—a perfect reflection of family heritage and destiny. We refined the brand’s color palette and logo, aligning them with the warmth, sophistication, and timeless luxury that define Moira and Me. • Updated Collateral: As part of the visual refresh, we designed new jewelry cards that perfectly matched the updated color palette—a rich, earthy brown exuding elevated natural elegance. • Customer Touchpoints: Throughout the process, we prioritized clear communication and collaboration, ensuring Halia was fully engaged and informed every step of the way. • The Result: A brand that tells a compelling story, resonates emotionally with its audience, and is positioned for meaningful growth. Halia’s Feedback: “Hi Sarah, you are amazing. I wanted to say how much I appreciate your time and how grateful I feel to have worked with you. What you have done means so much to me, I am obsessed with the results.” It was an absolute privilege to help Moira and Me weave together legacy and strategy into a cohesive brand story that honors its roots and captivates its audience. If you’re ready to elevate your brand in 2025, please reach out via email sarah@ss-comms.com.au #strategiccommunications #sscommunications #brisbanemarketingagency #brisbanebrandmanager #brisbanebrandmanagement #brandtransformation #moiraandme #luxuryjewelry #storytellinginbranding #brandingwithpurpose #integratedcommunications #womeninbusiness

Glossier's Beauty Revolution 🌟 Glossier's Beauty Revolution 🌟 Before launching Glossier, founder Emily Weiss started with a blog called "Into the Gloss," which featured interviews with beauty industry insiders and product reviews. While the blog had a following, it lacked the cohesive branding and community-building elements that Glossier would later develop. Improvement: Glossier built on the success of "Into the Gloss" by creating a comprehensive content strategy that focuses on beauty, skincare, and wellness. The brand's content includes interviews, product reviews, and beauty tips from industry experts and everyday users. This content not only drives sales but also fosters a community of beauty enthusiasts who are passionate about self-care and personal expression. Conclusion: High-quality content is a powerful tool for enhancing a brand's reputation, driving sales, and building a strong community. By establishing thought leadership, improving customer experience, and fostering engagement, brands can create a loyal following that not only supports their products and services but also advocates for them. This comprehensive approach to content creation and distribution can lead to sustained growth, increased customer loyalty, and a robust brand identity that stands out in the market. What's your brand's content story? 🚀 #ContentMarketing #BrandTransformation #CommunityBuilding #Glossier #BeautyCommunity #BrandGrowth

Branding lessons from 2024 ➡️ ... 1️⃣ Writing LESS when you could say MORE is an act of discipline. 2️⃣ Creating a SOLUTION when you could make another PRODUCT is an act of restraint. 3️⃣ Centering a PRIMARY customer when you could be "FOR ALL" is an act of focus. 4️⃣ Recognizing CULTURE as a mirror—not a stage—is an act of integrity. 5️⃣ Distilling brand meaning into a COHESIVE THREADLINE when you could tell a million stories? That's ✨STRATEGY✨ The most distinct, luxurious, and cult-worthy beauty brands of 2025 will express themselves simply—while staying substantive. #brandstrategy #beautybrands #prestigebeauty #independentbeauty #brandstrategist #branding101

A complete transformation for Samy Beauty Bliss! 🌟 Samy wanted to elevate her beauty salon with a fresh brand identity, a responsive website, and more. We’re proud to share her fantastic feedback on the transformation we delivered. From online to offline, we ensured every aspect of her brand stood out. 💻✨ 👉 If you are curious, feel free to check out the results from this project here: https://lnkd.in/e7Qzytxh 💬 What do you believe is key to a successful brand transformation? Let’s discuss this in the comments! 🚀 #Clientlove #brandingmagic #webdesign #creativestudio #beautysalon #clientsuccess #digitaltransformation

How do you keep a promise alive for years, or even decades?🤔 That question was at the top of my mind during this week’s M&C Saatchi Group Open House 🏠 session with Tom Hume, Fraser Donaldson from Re (M&C Saatchi Consulting), and Allison Zelby from Clear M&C Saatchi. It was a deep dive into what truly makes a brand memorable. Here are my top takeaways: 🤝🏽Your Brand is Your Promise, and It Better Be 360°! A brand isn’t just a logo or a catchy slogan—it’s a commitment to deliver a consistent and complete experience. To stand out, you need to know your brand like the back of your hand and never underestimate the power of ongoing conversation with your community. From visuals to language and behavior, every touchpoint matters. It’s your business card to the world, and it needs to be authentic, relatable, and complete. 🤖Innovation Needs Ownability. This was my favorite concept from the talk. Just because something is viable, feasible, and desirable doesn’t mean it’s right for your brand. Whether you’re launching a new Oreo flavor or unveiling the latest Apple gadget, innovation should be aligned with your brand’s core values and, most importantly, your consumers’ needs. It’s about creating with purpose, not just for the sake of it. At the end of the day, everything circles back to your brand. It’s the foundation, the identity, and the driver of all innovation and experience. Grateful for the insights from this session and looking forward to week 4.💪🏽 #mcsaatchi #branding #brandexperience #brandinnovation

Signals of where the world is headed. 🌐 Strong brand identity isn't just nice to have; it's a must in today's market! 🚀 Your logo, colors, and consistency aren't just fluff—they're your business's battle armor in the arena of public perception. 🛡️ Want to stand out without breaking the bank? Let's chat! 📩 DM @kristinelazo.ads on IG for marketing that makes cents! 💸 #BrandIdentity #MarketingAutomation #BusinessGrowth #Localbusiness #salesgrowth #HealthcareMarketing #PatientAcquisition #MarketingAutomation #MedSpaMarketing #MedicalMarketing #Estheticians #MedSpa #bodysculpting #fatdissolving #beautytech