Lucy Thorpe’s Post

Project Spotlight: Divine Dazzle – Luxury Skincare Reimagined We recently had the pleasure of working on the branding for Divine Dazzle, a luxury skincare brand that embodies elegance and timeless beauty. From creating the brand guidelines to designing a sleek logo icon and conducting thorough market research, this project was all about refining every detail to reflect Divine Dazzle’s sophistication. The project included: • A comprehensive brand guideline that establishes a cohesive visual identity. • A modern and refined logo icon that speaks to the luxury and quality of the brand. • Strategic market research to understand the target audience and position the brand in a competitive market. At PCRDesigns, we take pride in delivering innovative branding solutions that not only elevate the brand’s aesthetic but also ensure it resonates with the right audience. Want to learn how we can improve your brand to the next level? Drop us a message and let’s create something beautiful together! #BrandingExpert #LuxurySkincare #DivineDazzle #CreativeMarketing #PCRDesigns #SkincareBranding #VisualIdentity #TimelessBeauty #MarketingStrategy #CreateYourImpact

Collaboration is at the heart of innovation, and the beauty industry is doing it brilliantly! This article on 6 standout beauty brand collaborations in 2024 is inspiring. As marketers, it’s a great reminder of the power of authenticity, shared values, and creative storytelling. What recent collaboration has inspired you?

Jaguar just did the unthinkable. 😡 Trading in their bold, luxurious image for pastel pinks and skincare vibes? What happened to the fierce, high-performance luxury they built their name on? 🐆💅 This rebrand is a complete identity crisis. And it shows just how crucial branding is in shaping perceptions and connecting with your audience. When branding comes for your core values, messaging, and visual identity, it’s not just about a logo or colors—it’s about staying true to what your brand stands for. At Hotbrands, we make sure your brand stays authentic, sharp, and unforgettable. If you don’t want your brand to end up as the next big ‘What were they thinking?’ moment, it’s time for a serious refresh. Let’s make sure your brand stays true to its core while still standing out. DM me today and let’s get to work on your next big move. 🚗🔥 #Branding #Rebrand #BrandIdentity #LuxuryBrand #IdentityCrisis #BrandFail #BrandStrategy #DisasterDesign #BrandTransformation #BrandConsulting #Hotbrands #BrandMatters #StayTrueToYourBrand

Although this article is a bit long, I still find it incredibly worthwhile for my reading and learning.🙇🏻♀️🌟 Every time I engage in discussions with clients about packaging solutions, 📦 I deeply appreciate the complexity and challenges of brand identity establishment.💄🏋🏻♂️ I'm fortunate to come across Niwrka Pena's article, 💙 as it has been truly inspiring for me.😃 She taught me to observe from various angles, enabling a better understanding of brand stories and identities. 🎀 The article elaborates on what logos, colors, typography, and packaging represent, as well as their impact on audience perception during the brand identity-building process, which is profoundly insightful.💡 I firmly believe that comprehending brand narratives and having a profound understanding of brand identities are crucial for crafting packaging solutions that best suit them.💙

Thrilled to share a new eCommerce Design Direction for Chantelle, the iconic lingerie house with a 148-year legacy! We faced an exciting challenge: unifying multiple sub-brands while preserving their unique creative DNA in a premium eCommerce experience. 🔹 Increase in conversion rate 🔹 Improvement in homepage engagement 🔹 Significant reduction in bounce rates Worth mentioning: 🔹 'Brand Overtake' feature, where the homepage dynamically adapts to each collection's identity while maintaining the core Chantelle DNA. We've proven that legacy brands can embrace digital transformation without losing their soul. 🔹 From crafting immersive brand storytelling to ensuring seamless product discovery, every element was designed to reflect Chantelle's pillars: craftsmanship, innovation, cultural relevance, and authenticity. Proud to see how this family-owned powerhouse, with 10,000 points of sale across 79 countries, is now delivering a digital experience as sophisticated as their products. Thanks for trusting us Natalia K. Renaud CAMBUZAT In collaboration with Jakub Reis

✨ The Transformative Power of Rebranding in the Beauty Industry ✨ The beauty industry is ever-changing, and rebranding has proven to be a game-changer for businesses striving to stay ahead. Brands like Revolution Beauty and Beauty Works have mastered the art of rebranding, using it to connect deeply with their audiences and elevate their market positions. 🌟 Revolution Beauty shifted from a budget-friendly option to an inclusive beauty powerhouse, leveraging strong social media strategies and authentic messaging. Meanwhile, Beauty Works carved out a niche in luxury hair extensions, combining high-quality products with a premium brand identity. 💡 Takeaway: Rebranding isn’t just about a new logo; it’s about creating a story, building trust, and staying relevant in an ever-evolving market. Whether you're a global beauty leader or an independent beauty therapist, the lesson is clear: Your brand is your story. Are you telling it effectively? Curious about how rebranding can transform your business? Check out our latest article and let us know your thoughts! #Rebranding #BeautyIndustry #DigitalMarketing #BrandingSuccess #SocialMediaMarketing #CustomerLoyalty #InclusiveBeauty

“Branding? What’s the need? We are already getting a great ROAS” Someone asked me mischievously during an expo, when I offered them our agency’s branding services. To which, I replied with a simple and short answer, “Branding is not anything but everything” Truly, From the following years of experience, I have learned that branding is not just getting your logos done, it brings trust and voice to the product, representing its identity and communicating its values to the audience. It differentiates the brand with others. Let’s take a relatable example: Whenever one visits a shop, wanting a toothpaste, ends up saying Colgate. That’s the power of Branding. A strong brand doesn’t just sell, it builds relationships. It’s about crafting an identity that resonates deeply with your audience and stands out in a crowded market. When done right, branding is not just a strategy, it’s an investment in long-term growth. Louis Vuitton is a top name in perfumes, and why not? Their strong branding, synonymous with luxury and exclusivity, makes their fragrances unforgettable and keeps the brand on everyone's lips. So, let’s not just create products, let’s create brands that people talk about. 💬🔥 #Branding #Marketing #Growth #CustomerLoyalty #BusinessSuccess #MarketingStrategy #BrandIdentity

It is an insightful article to decode the strategies from different approaches to building celebrity brands. It has pros and cons to using the synonymous approach, the style reputation tactics, and personal value strategy respectively in brand building. Maybe a hybrid approach is worth trying and considering as the celebrities are involved. #brand#strategy

I analyzed foundations from 7 very major beauty brands, and the same problem repeats… Despite boasting extensive shade ranges, the harsh truth is they fail to embrace the full spectrum of human skin tones - leaving many unseen and excluded. Here are some of the most striking findings: ◾ Inclusivity gaps exist, even in brands celebrated for diversity. Two of the brands analyzed are known for their inclusive ranges, yet both had underrepresented skin tones on the Monk Skin Tone Scale. ◾ Over 60% of shades focus on mid-range tones (Monk5 and Monk6), leaving very light (Monk1) and very deep (Monk10) tones overlooked—or entirely absent. ◾ Redundancy over diversity: Some brands offer 20+ shades but still only cover 4 of the 10 Monk tones, highlighting overlap rather than representation. The message is clear: brands failing to deliver true inclusivity are driving customers straight to the competitors who do. I have conducted this analysis using the Monk Skin Tone (MST) Scale, a 10-tone scale developed by Ellis Monk and Google to represent the full spectrum of human skin tones. It provides a more inclusive, data-driven approach compared to traditional methods. Curious about your brand's foundation inclusivity? Send me a message or request a free Foundation Inclusivity Analysis here https://lnkd.in/gxda-_wp

How well do you relate yourself to brands? Identity in marketing is like a brand's personality - it's what makes it unique and recognizable. Think of it as the traits, values, and vibes that a brand wants you to associate with it, like its logo, colors, and overall message. Brand attachment, on the other hand, is the deep emotional connection you feel towards a brand. It's like when you find a brand you love and stick with it through thick and thin, almost like a trusted friend. Brand personality plays a crucial role in shaping how consumers perceive and interact with a brand. It's like the brand's unique character or persona that influences how people feel about it. Just like individuals, brands can have traits like being friendly, adventurous, sophisticated, or down-to-earth. These traits help consumers relate to the brand on a personal level and can influence their purchasing decisions. Consumer journey with M-A-C Mac’s visual identity is an exploration of self-expression and beauty. The brand has always been praised for its quality, diversity and services and built a strong brand reputation. Due to its strong brand identity a lot of consumers became strong advocates for the brand, adding it permanently to their makeup collection. At 16, I found myself discovering new possibilities in high school. When I looked around I felt a surge of anticipation through my vein that cusped womanhood. My level of curiosity has always been skyrocketing and in those moments the three bold letters M-A-C spoke to me sitting on a shelf in a nearby mall. With this thought in mind, the deep emotional connection with the brand resonates in the below imagery that I created. “Floating with confidence, thanks to my favorite M-A-C lipstick.” MAC Cosmetics Collaborative effort with Priya Baid #Beauty #BrandIdentity #Loyalty #CustomerJourney #SelfExpression #BeautyCommunity #BrandPersonality #EmotionalConnection #MakeupMagic #BrandExperience #MidJourney