Jojo Smith CreativSAS’ Post

How I select colors for my clients (what to consider before making the decision) Colors express different emotions and moods. Everyone understands this, yet it's a struggle to pick colors. More importantly, the right colors. This is the first thing to tackle: → Brand Strategy. This will inform the decision-making process. The foundation contains: → Mission → Vision → Purpose → Values ...and they play a key role here. The emotions you want to evoke revolve around them. The brand personality then forms a method of delivery. Is it Funny? Is it Witty? Is it Loving? When the personality is set, the color comes into play. So what's the best way to figure out colors? Brand Foundation + Brand Personality. Combine these two, you'll be unstoppable. #colors #branddesign #branding #brandidentity #identitydesign

One question to help define your brand voice: “Who would my brand be if it were a person?” 🤔 We're living in the era of the human brand. Traditional, corporate marketing with stale, one-way messaging just ain’t cutting it anymore ✋🏼 People want to engage with brands that feel authentic and real. We want to connect with brands that feel (and talk) more HUMAN. And how can you do that, exactly? By giving your brand a personality with specific character traits 🪩🎀🩷 This turns your brand from feeling like a corporate entity to a relatable, human-like figure that your followers can relate to, connect with, and trust. Let’s look at a few brand examples: 😈 Red Bull is a daredevil. An adrenaline junkie who lives life on the edge, smiles in the face of danger, and embraces the extreme. 💍 Tiffany & Co. is a classy socialite. Elegant head-to-toe, she is effortlessly chic and glamorous. 🏍️ Harley-Davidson Motor Company is a rugged gang member. With a rebellious spirit, he takes pride in going against the grain and getting out on the road. 🍉 OLIPOP PBC is a health-conscious, Gen-Z girly pop. She’s all about aesthetics for the gram and keeping up with the latest wellness trends. What are some other brand personalities you can think of?👇🏼 #copywriter #brandvoice

Experience the power of color in branding transformation! 🎨 Strategic use of color is far more than an aesthetic—it's one of the central building blocks to strong brand identity. Color psychology taps into the portrayal of values and the massive brand recognition by consumers at a deeper emotional level. vc-ArtCraftBlend #colours #brand #transformation #life #success

Imagine meeting someone new who changes their hairstyle, clothing style, and even their accent every time you see them. Confusing, right? That's exactly what inconsistent branding does to your customers. They have no idea who you are, what you stand for, or what to expect from you. Inconsistent branding isn't just about looking unprofessional (although, let's be honest, it does). It's about wasting marketing dollars, confusing your target audience, and ultimately, damaging your reputation. So, what can you do? Nail down your brand identity and stick to it! Develop clear brand guidelines that cover everything from your logo and color palette to your voice and tone. Make sure every single touchpoint, from your website to your social media posts, reflects your brand consistently. #branding #marketing #consistency #businessgrowth #marketingonsubscription

Picture this: You're at a party, dressed in your finest outfit. You’re looking sharp, feeling confident, and ready to mingle. But wait, there’s a problem. Everyone else is wearing the same generic white t-shirt and jeans combo. Suddenly, you’re just another face in the crowd, blending into the background and struggling to make an impression. Now imagine your business is that party. Without a strong brand identity, it’s just another indistinguishable face on social media, failing to command attention and getting lost in the sea of other brands. So, here’s what you need to do to avoid the social media party-foul. Don’t be the “generic white t-shirt and jeans” business. Instead, let your unique brand identity shine through, so you can rock the social media scene and attract the customers you deserve. Ready to up your game and become the life of the social media party? Book a free consultation with us today and let’s create a brand identity that turns heads, generates buzz, and helps you stand out from the crowd. 😊 . . #GraphicDesign #Branding #BrandingStrategy #LogoDesign #BrandingTips #VisualIdentity #BrandIdentity #SocialMediaBranding #BrandAwareness #BrandRecognition #CreativeBranding #DesignThinking #BusinessBranding #BrandingSolutions #SmallBusinessBranding #BrandingConsultant #BrandingExpert #BrandingCoach #MarketingDesign #BrandDesign #BrandingAndMarketing #BrandDevelopment #BrandingStrategist #BrandingServices

Did you know that color can increase brand recognition by up to 80%? Whether you're a startup or an established company, choosing the right brand colors is crucial. Here's why: 🎨 Emotional Connection: Colors evoke emotions and can influence how your audience feels about your brand. Blue can instill trust, red can evoke excitement, and green often symbolizes growth and health. 🔍 Brand Identity: Your brand colors are part of your visual identity. They should reflect your brand’s values and personality. Consistency in color use helps build a cohesive and memorable brand image. 📈 Differentiation: In a crowded market, distinctive brand colors can set you apart from competitors. Think of Coca-Cola’s red or Tiffany & Co.’s robin egg blue. These colors are instantly recognizable and strongly associated with their brands. 🔄 Consumer Behavior: Color can affect purchasing decisions. Studies show that up to 90% of snap judgments made about products can be based on color alone. When selecting your brand colors, consider your audience, industry, and the message you want to convey. Tools like color psychology and brand audits can provide valuable insights. How did you choose your brand colors? Share your experiences and insights below! ⬇️ #BrandColors #MarketingStrategy #BrandIdentity #ColorPsychology #BusinessGrowth #Branding

Is Your Brand Suffering from an Identity Crisis? Why Consistency is the Key to a Strong Brand Image! Imagine a clothing retailer known for its chic, minimalist style. On Instagram, they portrayed a vibrant, colorful aesthetic, while their website showcased a classic, monochrome theme. Their in-store promotions highlighted edgy, bold designs, creating further confusion. This difference confused customers who struggled to understand the brand's true identity. Sales declined as the brand's core message got lost in the noise of inconsistent presentation. This often happens when brands expand rapidly without a unified branding strategy, or when different teams work in solo without integrated or common guidelines and strategies. Inconsistent branding across platforms hurts the brand image, making it difficult for customers to form a clear and loyal relationship with the brand. Consistent branding, in contrast, reinforces brand recognition and loyalty, building a strong, unified image in the minds of consumers. #ConsistentBranding #BrandIdentity #UnifiedMessaging #MarketingStrategy #BrandCohesion #CrossPlatformBranding #BrandConfusion #StrongBrandImage #MarketingConsistency #BrandLoyalty

Me: I want a minimalist, modern, monochromatic brand. Also me: I live a colorful life. -------------------------------------------- Welp. It's really different what the "mind" thinks it wants versus what the soul shows. I keep thinking I want a simple 2-colored brand but whenever I do designs, I always feel magnetized towards blue, purple, yellow, and white. So, why resist it at this point? I decided to just lean in towards where my inner self is leading me to. Will my audience like it? I know it's important for brands to consider the target market when doing these things. But unfortunately, the bigger question in my head is... ...do I really want to work with people who don't appreciate the colors that make me happy? Curious about what you guys think about this. Let me know in the comments. P.S. To those curious what site I used for this, link below. #branding #brandcolors #personalbranding #accountabilitycoach #digitalmarketing

The colors you choose for your brand can have a profound psychological impact on how customers perceive and respond to it. Colors evoke powerful emotions and associations that can influence buying decisions, brand loyalty, and overall brand perception. Understanding color psychology is key to crafting an effective branding strategy. For example, red is often associated with passion, energy, and excitement - making it a popular choice for brands in the food, automotive, and entertainment industries. Blue conveys trust, security, and professionalism - ideal for financial services and technology companies. The key is to carefully select colors that align with your brand's personality, values, and the emotions you want to evoke in your target audience. So don't underestimate the power of color in branding. The right color palette can give your brand a competitive edge and create a deeper emotional connection with your customers. What colors would you choose for your brand, and why? Let us know in the comments! 👇 https://lnkd.in/gWuK3F7M #ColorPsychology #BrandingTips #BrandStrategy #VisualIdentity #ColorMarketing #BrandColors #ColorTheory #ColorEmotions #BrandPersonality #StrategicBranding

The Psychology of Colors in Branding. Colors are more than just visual elements—they evoke emotions, influence perceptions, and play a significant role in branding. Here's a look at the meaning behind different colors and how they shape consumer behavior: 🟡 Yellow: Optimism, happiness, and warmth. Brands using yellow radiate positivity and cheerfulness. 🟠 Orange: Enthusiasm, creativity, and friendliness. It’s perfect for brands that want to exude energy and approachability. 🔴 Red: Passion, energy, and excitement. Red grabs attention and evokes strong emotions, often used to encourage quick action. 💜 Purple/Pink: Imagination, luxury, and femininity. These colors are often associated with creativity, elegance, and compassion. 🔵 Blue: Trust, dependability, and calmness. Blue is a favorite for brands that want to convey reliability and security. 🟢 Green: Growth, health, and tranquility. Often used by brands focused on sustainability and wellness. ⚖️ Balanced: A mix of calm and energy. Balanced color schemes reflect stability and harmonious relationships. 🌈 Diversified: A bold choice for brands embracing variety and inclusiveness, appealing to a broad audience with multiple facets. Choosing the right color for your brand can significantly impact how it’s perceived by your target audience. Which color your brand has and what does it says about you? #Branding #ColorPsychology #Marketing #ConsumerBehavior #BrandIdentity #EmotionalBranding