MediaCat Magazine’s Post

Thank you to the Local Media Association for the opportunity to talk about the importance of distinguishing quality media for advertisers and agencies. If you're wondering how AAM can help your organization - let me ask you one simple question: Is your company trying to grow its advertising revenue? If the answer is yes - then let's chat. #advertising #digitaladvertising #media

New blog! 📣 In the second edition of our new 'Perspective' blog series, our Head of Planning, Victoria Lemm, shines a light on why newsbrands are bigger, bolder, and better than ever. Read it now 👉 https://lnkd.in/eykKVkZb #media #newsbrands #advertising #blog #perspective #planning

The worst thing about media is the word. “Media.” So says Cobus Heyl, co-founder of Media Makers Meet - Mx3 Meet (Mx3). Much of the current narrative surrounding the industry focuses on its challenges, such as declining trust, job cuts and the struggle of traditional media brands to increase ailing revenues, he says. "Maligned and mistrusted, yet bigger and broader than one all-encompassing term, there’s room for growth in all sectors of the industry." #media #mediabrands #creatoreconomy #digitalmedia #newsmedia #themediayearbook2024

With conversations and debate raging around how and where attention metrics fit into media modelling and measurement, here is a link to my byline "Tackling attention's definition dilemma" published by WARC. At Integral Ad Science our holistic approach to attention is helping advertisers merge the "art and science" of advertising to truly understand how their advertising is driving outcomes for their brand. https://lnkd.in/eMxueeqG #measurement #attention #digitaladvertising #artandscience

At a time when it can be challenging for quality publishers to stand out from other websites that sell advertising, AAM is committed to finding innovative solutions to help publishers earn more ad revenue. In a recent interview with Local Media Association, AAM's Kevin Rehberg shared an overview of several programs developed to help publishers do just that including AAM's new automated digital assurance program, which was developed to help get web and social media data into buyers' hands faster and with minimal effort from publishers. Read the interview 👉https://hubs.li/Q02C5XVs0 #newsmedia #websitedata #socialmedia

👀 Sally Weavers Craft Media London 💛 🧠 In a profile for Campaign, Publicis Media UK chief executive Niel Bornman set out his vision to "disrupt the media model" as he claimed media plans are too often a “copy, paste” exercise and lack creativity. Generative AI is one of the ways he proposed to improve the model to help planners unlock their creativity. He said: “We're in this space now, where it's a bit of art, a bit of science and where we're going with it is this idea of the human bringing the art and the AI bringing the science. We’re not in that space where the human can bring the science any more because it's just too much data.” Sally Weavers, founder, Craft Media  Yes… but there are probably a few things at play. No-one ever goes to work to do an average job. Is the brief the same? It often is and if clients “copy, paste” briefs from the previous year and the (often too junior) agency team just answer the brief without interrogation, then I can see how media plans start to look the same year on year. Is there an assumption that the answer is classic advertising? Because it often isn’t. Modern marketing challenges require more than an advertising campaign to solve their issue. It should be comms strategy, not channel, first. We turn down clients who ask us to plan their (radio) campaign. Is it planning by numbers? If the client is a disciple of Byron Sharp, a slave to econometrics and beholden to like-for-like sales then there’s often not much wriggle room for planners. If you fancy seeing how we 'craft' a plan that is bespoke to you then get in touch https://lnkd.in/eJMgFxfN

Today's sermon comes from the pulpit of The Media Leader UK regarding the future of Media Agencies. Having spent 27 years in that sector and many more since observing it, I remain a keen advocate and would like to see it thrive. While my column goes into a lot of depth on what's wrong, it also aims to prescribe a path ahead where Media Agencies can play a more significant upstream role in helping advertisers address their business needs, not just their immediate requirements for planning and buying. I hope this conversation will continue and we will be adding it to our 'to discuss' list in the 'Advertising: Who Cares?' movement. Business relationships matter, especially when the machines dominate the discourse. We will be examining how our industry might think about how relationships can evolve as part of a better industry. My thanks go to Steve Boehler of Mercer Island, Simon Francis of Flock Associates, Scott Moorhead and Andrew Mortimer of Aperto and the teams at the WFA and MediaSense and to Simon Rhind-Tutt at Advertiser Relationships and Management. And a special mention to those people who are striving to thrive by bring something new to the table, a number of whom are mentioned in the article, not to mention the many people who have spoken to us off-the-record since we started 'Who Cares?'. Brian Jacobs

Insightful read from Nick Manning via The Media Leader UK. Lovely to hear our recent procurement insights report and the 'bionic agency ecosystem' concept referenced; "The report predicts the rise of a “bionic agency ecosystem” where talent and technology converge, supported in the creator economy by virtual and in-house specialists." Thank you Nick! #Media #MediaAgencies #Marketing #Creativity #MarketingTalent

In this must read state-of-the-industry report, Nick Manning explains why "we are reaching the end of the era of the old media agency model." "Beleaguered network agencies are forced to pursue the increasingly dubious extraction of client budgets through non-transparent practices in order to improve margins as their sibling creative agencies decline in status and revenue." Advertisers "want the 'brilliant basics': on brief, on budget, on time. They don’t want their media agencies to be 'platforms', but they do want great data assets that produce real insights, not just more numbers. They want the experience and expertise of people who know how to turn insights into plans. Execution should be a function of objectives, not deals." And Flock Associates "predicts the rise of a 'bionic agency ecosystem' where talent and technology converge." 😍 Nick identifies agencies at the forefront of this new era, such as Accenture Song. As we plan for changes in 2025, it's worth a few minutes to read then a few hours to ponder Nick's observations and advice. Thank you, Nick!