Emma Jowett’s Post

WARC published this new byline from Integral Ad Science's Emma Jowett "Tackling attention's definition dilemma". The piece looks at how many in the industry are still evaluating how attention metrics fit into their modelling and measurement, how it takes time for the industry to coalesce around measurement definitions and how IAS's holistic approach to attention is helping advertisers merge the "art and science" of advertising to truly understand how their advertising is driving outcomes for their brand. https://lnkd.in/eMxueeqG #measurement #attention #digitaladvertising #artandscience

From Town Criers to Digital Empires: 320 Years of Advertising Evolution 📢➡️💻 Did you know the first newspaper ad appeared in 1704? It was a real estate listing in the Boston News-Letter. Fast forward to today, and we're living in a world of AI-driven, personalized digital campaigns. Key milestones in advertising history: • 1835: First billboards in the US • 1920s: Radio ads take off • 1941: First TV commercial airs • 1994: AT&T runs the first online banner ad • 2000s: Social media marketing emerges • 2020s: AI and data-driven advertising dominates As we look to the future, how do you think advertising will change in the next 10 years? Share your thoughts in the comments! Let's discuss the exciting possibilities ahead. 💡 If you Are Looking Digital Marketing Services: https://kitss.tech/ #AdvertisingHistory #MarketingEvolution #FutureOfAds #Digitalmarketing, #Digitalmarketingtrends, #DigitalmarketingAgency

Having trouble tracking your ads across different platforms? Cross-media measurement helps you see how your campaigns are performing everywhere, ensuring you reach the right people. Learn how Nielsen’s insights can simplify your media strategy. Read the full article here: https://bit.ly/3BabaNK

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Want to prove the true value of your ad space? Cross-media measurement lets you track ad performance across all platforms, helping you show advertisers the full reach and impact of your inventory. DM me to learn how this tool at Nielsen can boost your strategy. Read more here: https://bit.ly/3XCJEl3

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With over 50% of the web already cookieless and traditional audience data sources vanishing, our guide offers insights on how to adapt to these changes without sacrificing ROI. #cookieless #dsp #AI

Stop waiting to prepare for the #cookieless future—it’s already here. Read the new guide with ADWEEK that answers marketers’ most pressing questions about how to build a cookie-free strategy that enhances addressability and enables effective measurement. https://lnkd.in/eU5gPfYz

Curious about the future of advertising? dentsu's Global #AdSpendDec2024 Forecasts report answers key questions: 💡 How fast is the global ad market growing? 💡 What role will algorithms play in ad spend by 2027? 💡 Which channels—retail media, search, or social—are driving growth? Find out in our Global Ad Spend Forecasts report, covering trends across 56 markets. Sign up now to be among the first to receive your copy: https://lnkd.in/e45bptwt 

Attention: The New Advertising Currency In the era of information overload, attention has become the most precious commodity for advertisers. But how do we accurately measure and value it? Traditional metrics like clicks and impressions are limited in their ability to capture the true impact of an ad. We need a more nuanced understanding of attention that takes into account factors like: Quality of engagement: Are people passively scrolling past your ad, or are they actively engaged and thinking about your message? Context: Does your ad appear in a relevant environment that increases its likelihood of being noticed and remembered? Emotional impact: Does your ad evoke a strong emotional response that drives action? By developing a standardized framework for measuring attention, we can make more informed decisions about media placement, creative development, and budget allocation. Let's discuss: What do you believe are the key factors that influence attention? How can we better measure and value it? #advertising #attention #measurement #marketing